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David Poland

By David Poland poland@moviecitynews.com

The Next Cog In The Trend Wheel

Let’s start figuring out how Old Media journos will rationalize the box office success or failure of Lindsay Lohan in Herbie: Fully Loaded.
It doesn’t matter whether the film does well or poorly when it opens in 10 days. Ms. Lohan is tabloid fodder and the prism that Old Media will choose to see it through is sure to be about her celebrity.
My Early Guesses –
If The Film Opens – There will be lots of features in “legitimate” papers about Ms. Lohan’s travails and whether children should be exposed to her.
The opening will be used as proof that Pitt/Jolie tabloid buzz really did drive the opening of Mr. & Mrs. Smith.
(Note: Many of us who actually pay attention to marketing noted that Fox turned the corner on the movie with advertising many weeks back. And we should not point out that the film didn’t open as well as, say, Scooby Doo and less than $6 million better than xXx.)
If The Film Flops – Out come the “parents fear Lindsay Lohan and her career is over” stories.
Lindsay’s father becomes a lynch pin in the “violence issue” that also allegedly chased Russell Crowe’s movie out of the marketplace.
(Note: Universal was very nervous about the numbers the movie opened to – days before the phone throwing incident – because they were under tracking… not because of the amount of money, but because of media perception.
Unfortunately for all of us, writers who don’t hear about tracking very often don’t understand how often it is wrong. It was low on Mr. & Mrs. Smith and high on Cinderella Man, which means… taa daa!!!… what we have always know… tracking is better at capturing info on older moviegoers than younger or ethnic moviegoers. But instead, it is being used to hype one and to attack the other. The idea that quoting tracking as a target when the number ends up a few million higher or lower is just plain stupid. And the greatest irony is that the people who are most irritated by the numbrs obsession of Hollywood jump on that numbers bandwagon whenever it serves their personal purposes.)

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39 Responses to “The Next Cog In The Trend Wheel”

  1. Lota says:

    the publicity worked for Pitt and Jolie in a so-so movie becasue people went to “see” if they were banging each other. I bet 90% of filmgoers went for that sole reason.
    peeps will go see the Dukes of Hazzard for: Simpson + Knoxville=extramarital skank sex.
    Lohan’s tabloid ‘interest’ is totally different. I mean it’s not like she’s having sex with the car in the movie (despite the suggestive dialog), if so, adults would clamor to see it. If Lindsay destroys her nasal septum & bleeding gums she may be looking at a future of sex-with-cars movies (but in that case she’ll need the ‘other’ chest back).
    I bet Herbie tanks, so they better have the Bad girl version of the tracking ready. Doesn’t sound so interesting anyway. Bugs aren’t what they were in the 70s.
    I am Lota and I use Aveda madder root shampoo and conditioner followed by Fresh Pomegranate rinse.

  2. SpamDooley says:

    Lindsay is a coke whore and I mean that in the best possible sense of please grab your ankles here I come.
    I am SPAM DOOLEY and I user Garnier Fructis!

  3. teambanzai says:

    The really thrifty ones will have both versions already written so they can just post the corisponding one when the early estimates hit.

  4. bicycle bob says:

    i really miss the red head, buxom lohan

  5. Terence D says:

    Mr and Mrs Smith worked because audiences wanted to see something. Anything. Star Wars was done with. What else is out there? Women don’t want to see Cinderella Man. The Honeymooners is a bomb. The market place was perfect for it.

  6. BluStealer says:

    I was all about Mr Pitt and Mrs Pitt. I was not going to see The Travelling Pants movie.

  7. ivy says:

    My friends and I (male and female) fell in love with the old Lindsay in ‘Mean Girls’. We still watch it and it’s really sad to see how good she looked then as compared to what she looks like now. The dramatic weight loss, the blond hair (yes, I know it’s for a role), and the stories about her constant partying have turned her into some sort of a Paris Hilton clone and turned me off in the process. She used to be unique. Now she just looks like every other rail-thin actress out there. Personally, I think ‘Herbie’ will bomb. I just haven’t heard much excitement behind it. I hope I am wrong and it convinces her that the public wantes the old Lindsay back.

  8. L,D,B, & Q says:

    Lohan loses all of that weight, and has a double-chin anyway. Old school Lohan the way to go, easily. At least she does not look as freaky as Jessica Simpson. Who, in striking detail, demonstrates the travails a woman goes through via the Bam and Johnny experience. One last thing about Herbie; this film just shames the entire NASCAR nation. As the second biggest sport in the US, they deserve much better than a friggin Herbie movie!

  9. jeffmcm says:

    They have 3 Fast 3 Furious: The Asian Invasion to look forward to.

  10. joefitz84 says:

    Herbie Lohan looks like Mean Girls Lohan. But this new skinny, waif, blonde thing? Not Lohan.

  11. sky_capitan says:

    Can I write the story of how the Katie Holmes / Tom Cruise media blitz may have damaged the box-office fortunes of Batman Begins? How Batman Begins didn’t debut with 100 million+, unlike last year’s Spiderman 2, and how insiders are now deeply concerned that the Odd Couple’s media blitz may now damage the box-office fortunes of War Of The Worlds too?
    And sorry L,D,B,&Q but driving a car isn’t a sport. When they put it in the Olympics, I’ll change my mind, but I don’t think that will happen.
    Herbie: Fully Loaded will be a hit. Why wouldn’t it be? What else are families going to see in a few weeks?

  12. Life, Death, Brigade, and Alabama Junior Fans says:

    Joe, you really did just type something incredibly stupid. Not to mention totally missing on hand eye coordination, physical g-force exertion, and the athletic ability it takes not to wreck at close to 200 miles per hour. Of course, one of yourself, would like to deny all this, but the second largest sport in America sort of negates your statements. It’s a sport. If you dont agree; then let us go to Talledega. You tell Junior’s fans he does not qualify as an athlete. I will just laugh as they hand you your ass.

  13. KamikazeCamel says:

    “the publicity worked for Pitt and Jolie in a so-so movie becasue people went to “see” if they were banging each other. I bet 90% of filmgoers went for that sole reason.”
    er, so if the whole Brad and Angelina thing hadn’t happened the movie would have made, what? 5mil in it’s opening week? people DO NOT go to see movies for these reasons, it may pique their interest, but if the movie looks bad and gets bad reviews then they won’t see it. Case in point, Proof of Life.
    Aaanyway, Herbie Fully Loaded will probably be a Freaky Friday size hit I reckon. it’s Disney, it’s rated G, it’s got a popular actress in it and it looks really fun!
    And it could even pull in a decent chunk of teenagers. Lindsay is popular (she just won an MTV award despite being this “bad party girl” and losing all the weight). But it’ll also bring the parents with their kids because it’s Herbie! And it’s got an abnormally large cast.
    I loved Lindsay in Mean Girls and Freaky Friday, but having said that, she looks really bad lately with the weight loss. But thankfully the latest pictures show it is coming back!

  14. bicycle bob says:

    her girls fans love the fact that shes losing weight because its what they all want to do. herbie will be a nice sized hit. because of her

  15. BluStealer says:

    I am impressed with her rapid waist line and boob reduction. Is it diet, puking, coke or a combo of all three? I’m going with all three.

  16. Chucky in Jersey says:

    “Herbie Fully Loaded” has a sneak preview on Sunday and opens Wednesday the 22nd. Newspaper ads for the sneak preview show only the car — nothing of Lindsay Lohan.
    Disney had to spend extra money on digital clean-up because a test audience hated her boob job. Yes, Lohan’s breasts got big during filming!

  17. jeffmcm says:

    Are you serious Bicycle Bob? They want her to lose weight? That’s the sickest thing I’ve heard all day. Besides, she doesn’t look skinny in Herbie, so by that logic her fans won’t like it?

  18. joefitz84 says:

    You don’t think young girls in this country are all obsessed with losing weight and look up to girls and role models like Lohan who do lose weight? Even if its from blow.

  19. jeffmcm says:

    Sure, just as long as you agree that it’s terrible and Lohan is a poor role model.

  20. joefitz84 says:

    Obviously you don’t know females and girls under 20. It is okay.

  21. jeffmcm says:

    When you say “it is okay”, does “it” refer to anorexia?

  22. Angelus21 says:

    Girls want to lose weight. And we all look at stars who do it with great appreciation. It is a very well held secret that even real skinny girls are always looking to lose more. It isn’t right but thats society. So Lindsay is looked upon with great affection for doing it and apparently doing it healthy.

  23. jeffmcm says:

    I’m not arguing about the reality of teenage girls. I’m saying it’s a bad thing. And I do not look at stars who lose weight with great appreciation, unless they’re fatasses. I would love it if John Goodman would lose a hundred pounds in order to prevent his untimely demise from cardiovascular disease. But Lohan looked perfectly good as she was.

  24. TheBrotherhoodOfTheLostSkeletonOfCadavra says:

    Lohan claims both the weight loss and the blonde hair are for a movie she’s currently shooting, and that neither is permanent. Okay, let’s give her a couple of months and see if she goes back to her previous self. But either way, it’s a sad state of affairs when a woman is fully clothed and her breasts STILL have to be digitally reduced because they made some bluenoses uncomfortable.

  25. BluStealer says:

    The hair is not for long. The weight certainly is. What 19 yr old goes back to being pudgy when she is now super thin and envied by all?

  26. joefitz84 says:

    If you were doing a gram a day up your nose of Beruvian Marching Powder you too could weight 95lbs.

  27. Joe Leydon says:

    OK, could someone tell me how I can correct JoeFitz without appearing to be too knowledgeable about certain recreational substances?

  28. joefitz84 says:

    You can’t. It’s fact, Joey. Try it.

  29. Joe Leydon says:

    Well, JoeFitz, I kinda-sorta think it’s PERUVIAN Marching Powder, not BERUVIAN…. Or so I’ve been told.

  30. bicycle bob says:

    leydon knows all about the coke it seems

  31. Joe Leydon says:

    No, I simply watched “Miami Vice” during the ’80s.

  32. bicycle bob says:

    while partaking in miamis favorite vice?

  33. LesterFreed says:

    One thing blow can do to ya is make you skinny.

  34. Joe Leydon says:

    No, Bob, I’m a journalist/academic, not a movie star. I can’t afford cocaine. Hell, I’m lucky when I can afford Merlot.

  35. bicycle bob says:

    everyone of ur students is probably on it. how do u think they tolerate lectures?

  36. BluStealer says:

    Coke mixed with cardio mixed with no eating=Losing weight

  37. bicycle bob says:

    its the new zone diet

  38. TheBrotherhoodOfTheLostSkeletonOfCadavra says:

    No, JoeFitz is right. Beruvia is a lovely small country off the Mediterranean. Their gefilte fish is to die for.

  39. joefitz84 says:

    Some of you definately could use a little toot. Grandpas nasal drops.

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I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

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