By David Poland poland@moviecitynews.com
Trailer Good (Little Children), Trailer Bad (The Guardian)
Check out Devin Gordon’s Newsweek/MSNBC show and tell piece about movie trailers, good and bad–the ones that tell you all but the very ending (hello there, Kevin Costner in THE GUARDIAN) and those that intrigue (LITTLE CHILDREN) without dropping in a line of dialogue. THE GUARDIAN reveals every plot twist in this waterborne TOP GUN actioner — and maybe that’s how TOP GUN nostalgists want it.
The highbrow literary adaptation LITTLE CHILDREN has but little dialogue, yet it conveys a powerful mood. With attractive leads eyeing each other up–with desire, with suspicion–and the sound of an oncoming train, this picture perfect suburban setting seems strangely ominious. Interesting what else is suggested: anxiety over the innocence and safety of children (the implicit neglect of the solitary little girl pictured toward the beginning of the trailer–that entire unsavory plotline, a big one, is not mentioned. Probably because it’s disgusting. Perhaps it’s enough to tag LITTLE CHILDREN as the work of “the director of IN THE BEDROOM — aka “Granola DEATH WISH — to indicate that somebody’s going to end up in the casualty ward. Or worse.
Most creepy, in this season of scary movies, is the preview for THE GRUDGE 2. Yes, it’s a sequel to a remake of a Japanese chiller: Familiar stuff. But this clip from Trailer Park manages to unsettle with unpredictable sound effects and an offbeat rhythm. As Gordon writes, all the expected shocks arrive — but they’re half a beat before or after you expect them.
I despise spoiler-laden trailers so much. I don’t know why marketers think that’s a good idea. Some inexplicably insist that people want their movies spoiled for them, but the fact is that I’ve skipped movies spoiled by trailers because I already felt like I’ve seen them.
The Little Children trailer is a perfect example of how you can make a great trailer without giving anything away. Not that Little Children is destined to be a big moneymaker, but plenty of blockbusters have been successful with trailers content to suggest atmosphere instead of telling the story.
Check out this new Little Children trailer!
http://www.youtube.com/watch?v=jVYtyUrrsys&eurl=
HmK
Yes, do check it out. Before someone flags it as innapropriate. I can’t put a name to it, but there’s something so wrong about that mashup trailer.