

By Leonard Klady Klady@moviecitynews.com
Bit By Norbit …
February 11, 2007
Weekend Estimates
Domestic Market Share
The audience Norbit hard with the Eddie Murphy comedy commanding the weekend with an estimated $33.3 million. The strong bow nonetheless allowed Hannibal Rising to chomp down on a sizeable $12.9 million gross in a frame that rebounded from the Super Bowl but still lagged behind last year’s post performance. The session also featured a potent bow for German Oscar nomineeThe Lives of Others that recorded a screen average of $16,380 in limited release.
Echoes of Big Momma reverberated through Norbit but that did little to deter ticket sales. Expectations for the low brow comedy were in the $22 million to $25 million range though fears of a depressed market had some predicting it would miss that target. Rather it fed into audience expectations and a hunger for something silly that translated into a more voracious response.
In his fourth screen outing Hannibal the cannibal supped well but not sumptuously. When Hannibal Rising was announced, eyeballs rolled with the prospect of a tale of his early years. The commercial result initially suggests that a reasonably sized crowded were willing to sit at the table but the arch villain appears to have run his course barring another adventure with Anthony Hopkins.
Weekend revenues bumped up to close to $110 million or a 20% rebound from seven days earlier. Grosses were still 10% behind 2006 when the top four entries were new releases headed by The Pink Panther at $20.2 million and Final Destination 3 close behind with $19.2 million.
In its limited-wide debut The Last Sin Eater proved barely tempting with a $230,000 gross and engagement averages of $550.
Continuing titles generally experienced drops of one-third to one-half with the exception of the indomitable Night at the Museum and movies that figure significantly in the Oscar race that concludes in two weeks. None of the contenders were adding significantly to their screen counts butLetters from Iwo Jima, Babel, Venus and The Last King of Scotland all experienced marginal box office boosts.
Additionally, The Queen, Notes on a Scandal and Pan’s Labyrinth experienced less than double-digit erosion. There’s a strong indication that post-event business for titles that fail to strike gold could experience precipitous commercial drops.
The highly lauded political thriller The Lives of Others saw very good response of $210,000 from 13 initial forays. Its late theatrical arrival may have been a strategic misstep considering the surprising commercial momentum of Pan’s Labyrinth.
The session’s other limited freshman was India’s politically charged Black Friday but it got lost in translation with a lean $2,000 average in nine locations. It certainly strayed from typical fare on the Bollywood circuit.
– Leonard Klady
Weekend Estimates – February 8-11, 2007
Title |
Distributor
|
Gross (average)
|
% change
|
Theaters
|
Cume
|
Norbit |
Par
|
33.3 (10,610)
|
–
|
3136
|
33.3
|
Hannibal Rising |
MGM
|
12.9 (4,300)
|
–
|
3003
|
12.9
|
Because I Said So |
Uni
|
9.0 (3,550)
|
-32%
|
2529
|
25.6
|
The Messengers |
Sony
|
7.0 (2,760)
|
-53%
|
2529
|
24.5
|
Night at the Museum |
Fox
|
5.8 (2,140)
|
-11%
|
2702
|
232.2
|
Epic Movie |
Fox
|
4.3 (1,530)
|
-47%
|
2806
|
35.3
|
Smokin’ Aces |
Uni
|
3.8 (1,740)
|
-37%
|
2199
|
30.9
|
Pan’s Labyrinth |
Picturehouse
|
3.3 (2,910)
|
-8%
|
1143
|
26.4
|
Dreamgirls |
Par
|
2.9 (1,260)
|
-26%
|
2284
|
96.9
|
The Pursuit of Happyness |
Sony
|
2.4 (1,330)
|
-21%
|
1777
|
160.5
|
The Queen |
Miramax
|
2.4 (1,550)
|
-7%
|
1564
|
48.9
|
Stomp the Yard |
Sony
|
2.3 (1,140)
|
-43%
|
2045
|
59
|
Letter from Iwo Jima |
WB
|
1.7 (2,210)
|
2%
|
781
|
9.9
|
Catch and Release |
Sony
|
1.7 (1,100)
|
-34%
|
1561
|
14.4
|
Babel |
Par Vantage
|
1.7 (1,830)
|
1%
|
919
|
32
|
Notes on a Scandal |
Fox Searchlight
|
1.5 (2,340)
|
-7%
|
649
|
13.9
|
The Departed |
WB
|
1.4 (1,790)
|
-40%
|
766
|
130.8
|
The Last King of Scotland |
Fox Searchlight
|
1.3 (2,440)
|
2%
|
540
|
11.4
|
Freedom Writers |
Par
|
1.0 (860)
|
-47%
|
1125
|
35.7
|
Children of Men |
Uni
|
.84 (1,720)
|
-29%
|
489
|
33.9
|
Blood Diamond |
WB
|
.79 (1,750)
|
-12%
|
451
|
55.1
|
Volver |
Sony Class/Seville
|
.66 (1,260)
|
-12%
|
525
|
11.8
|
Arthur and the Invisibles |
MGM
|
.65 (730)
|
-36%
|
890
|
13.6
|
Charlotte’s Web |
Par
|
.62 (760)
|
-26%
|
820
|
80.9
|
The Painted Veil |
WIP
|
.53 (1,9300
|
7%
|
275
|
6.4
|
Happy Feet |
WB
|
.51 (1,060)
|
-10%
|
483
|
193.3
|
Weekend Total ($500,000+ Films) |
$104.30
|
–
|
–
|
–
|
|
% Change (Last Year) |
–
|
-10%
|
–
|
–
|
–
|
% Change (Last Week) |
–
|
20%
|
–
|
–
|
–
|
Also debuting/expanding | |||||
Venus |
Miramax
|
.48 (3,610)
|
27%
|
132
|
1.9
|
The Last Sin Eater |
Bigger Pics
|
.23 (550)
|
–
|
429
|
0.23
|
The Lives of Others |
Sony Classics
|
.21 (16,380)
|
–
|
13
|
0.21
|
Factory Girl |
MGM
|
.19 (10,970)
|
121%
|
18
|
0.32
|
Black Friday |
Adlabs
|
18,300 (2,030)
|
–
|
9
|
0.02
|
Domestic Market Share: Jan 1 – February 7, 2007
Distributor (releases) |
Gross
|
Percentage
|
Sony (9) |
174.5
|
20.40%
|
Fox (8) |
162.1
|
18.90%
|
Paramount (6) |
123.5
|
14.40%
|
Universal (5) |
115.2
|
13.50%
|
Warner Bros. (10) |
73.4
|
8.60%
|
MGM (7) |
44.1
|
5.20%
|
Buena Vista (8) |
22.7
|
2.60%
|
Picturehouse (1) |
22.5
|
2.60%
|
Miramax (2) |
19.6
|
2.30%
|
Fox Searchlight (4) |
19.2
|
2.20%
|
Lions Gate (3) |
15.9
|
1.90%
|
Focus (1) |
15.9
|
1.90%
|
New Line (3) |
11.7
|
1.40%
|
Sony Classics (3) |
10.6
|
1.20%
|
Par Vantage (1) |
10.5
|
1.20%
|
Warner Independent (2) |
5.5
|
0.60%
|
Other * (26) |
9.1
|
1.10%
|
– |
856
|
100.00%
|