By Ray Pride Pride@moviecitynews.com
John Schneider's Indie® revolution begins in the trunk of my '69 Charger
“Dukes of Hazzard” co-star John Schneider is miffed about the ways of the media, and he wants to change their wicked ways with Collier & Co. Hot Pursuit!, starring Schneider as J.R. Collier, a race car driver who has decided to quit racing and start his own used car sales company. Goes the PR: “Like Bo Duke would do, Schneider is promoting the film “by literally taking the movie theater-to-theater in the trunk of my orange ’69 Dodge Charger.” Twenty-five prints of the movie will be shown at 25 theaters every two weeks, and Schneider hopes to have played 300 screens by mid-September. “I’ve got to get everyone to see it so we can change Hollywood for the better,” says Schneider. “We’re taking it across the country because everyone involved believes in it passionately. We want to make more movies like this and this is how we’re going to get started. We’re distributing this movie ourselves, we don’t have a big budget like the big studios,” says Schneider, “The big brass told me the family demographic was a waste of time. I don’t believe that. I think that the audience who watched ‘Dukes of Hazzard’ are still there and they are starved for a good, clean adventure comedy that the whole family can watch. I think the audience that watched ‘Dukes of Hazzard’ is… starved for a good, clean adventure/comedy that the whole family can watch.” Schneider says his moviemaking is in reaction to the 2005 WB Dukes of Hazzard. “They totally missed the mark because of the cussing, sex and pot smoking. I’m not a prude,” says Schneider, “it’s possible to keep the audience entertained without potty humor and hard-core violence. It’s just harder to do and not as chic.”