

By Leonard Klady Klady@moviecitynews.com
The Grind Who Stole Easter?
April 8, 2007
Weekend Finals
Domestic Market Share
The mood was eggstatic as the Easter weekend frame eggceeded 2006 business with a quartet of new releases. However, last weekend toppers Blades of Glory and Meet the Robinsons once again held top spots with respective estimated grosses of $23.2 million and $17.1 million.
Freshmen entries generally opened well with the Ice Cube family comedy Are We Done Yet?Posting $15 million and the exploiters Grindhouse and The Reaping close behind at $11.8 million and $10.1 million. The animal hijinx of Firehouse Dog barely registered a one-alarm alert at $4 million.
Additionally The Hoax had an encouraging $1.5 million in limited wide exposure; the limited bow of Dutch Oscar submission Black Book showed muscle with a $12,600 average at 9 locations; Quebec’s Festin de raquin had a fair bow of $95,000 and the spoof The TV Set had an okaytransmission of $36,400 in 8 venues.
Overall business approached $127 million, dipping 5% from the prior weekend. Still that was 11% better than 12 months earlier and 7% improved from Easter weekend 2006 that fell 51 weeks ago. One year ago Scary Movie 4 bowed to $40.2 million, so the current session is benefiting from volume and that has the distribution sector more than a little anxious as the summer onslaught looms.
Holiday movie going generally translated into better than normal holds with Blades off 30% and Robinsons dipping 32% and 300 and Wild Hogs continuing to be highly competitive in the crowded marquee.
Following on the success of Are We There Yet? Ice Cube‘s embracing Are We Done Yet?opened comparably with $19.2 million in 5 days (the earlier entry grossed $18.5 during the 4 day King holiday session). It’s once again showing strong response among the African American community and significant spillover appeal.
The head-to-head pitting of Grindhouse and The Reaping was a virtual tie to the surprise of pundits that gave a more pronounced edge to the former on the potency of filmmakers Quentin Tarantinoand Robert Rodriguez. However at a three hour plus running time Grindhouse had fewer showtimes. Nonetheless both films are expected to have significant second weekend drops and that translates into low than anticipated box office returns.
The cute canine Firehouse Dog proved to be barking up the wrong tree theatrically but hopefully received enough attention to generate future disproportional DVD sales.
The warmly reviewed The Hoax on the infamous bogus Howard Hughes autobiography hit a chord in upscale exposure. It grossed $1.5 million and a $6,250 theater average. Still there’s no indication the film can expand significantly from that base. Paul Verhoeven’s vigorous Second World War saga of resistance Black Book also clicked in the niches and should fan out well in major urban arenas. The initial returns for The TV Set were less conclusive, suggesting a more cautious expansion and perhaps a need to readdress its marketing strategy.
Weekend Estimates – April 6-8, 2007
Title |
Distributor
|
Gross (averag
|
% chang
|
Theaters
|
Cume
|
Blades of Glory |
Par
|
23.2 (6,890)
|
-30%
|
3372
|
68.6
|
Meet the Robinsons |
BV
|
17.1 (5,000)
|
-32%
|
3413
|
52.3
|
Are We Done Yet? |
Sony
|
15.0 (5,220)
|
–
|
2877
|
19.2
|
Grindhouse |
Weinstein Co.
|
11.8 (4,490)
|
–
|
2624
|
11.8
|
The Reaping |
WB
|
10.1 (3,880)
|
–
|
2603
|
12.1
|
300 |
WB
|
8.7 (3,240)
|
-24%
|
2674
|
193.7
|
Wild Hogs |
BV
|
6.9 (2,450)
|
-20%
|
2825
|
145.5
|
Shooter |
Par
|
5.9 (2,500)
|
-30%
|
2353
|
36.7
|
TNMT |
WB
|
4.9 (1,730)
|
-47%
|
2811
|
46.6
|
Firehouse Dog |
Fox
|
4.0 (1,400)
|
2860
|
5.3
|
|
Premonition |
Sony
|
3.2 (1,840)
|
-38%
|
1752
|
44.7
|
Reign Over Me |
Sony
|
2.5 (1,420)
|
-35%
|
1747
|
17.4
|
The Namesake |
Fox Searchlight
|
1.7 (5,100)
|
11%
|
335
|
6.9
|
The Last Mimzy |
New Line
|
1.6 (780)
|
-57%
|
2104
|
19.5
|
The Hills Have Eyes II |
Fox
|
1.5 (1,290)
|
-64%
|
1169
|
19.1
|
The Hoax |
Miramax
|
1.5 (6,250)
|
–
|
235
|
1.5
|
The Lookout |
Miramax
|
1.0 (1,070)
|
-50%
|
955
|
3.8
|
Amazing Grace |
IDP
|
.77 (1,440)
|
-9%
|
536
|
19.5
|
The Lives of Others |
Sony Classics
|
.53 (2,390)
|
-13%
|
222
|
7.2
|
Dead Silence |
Uni
|
.43 (1,360)
|
-68%
|
316
|
16.3
|
Weekend Total ($500,000+ Films) |
$121.10
|
—
|
––
|
–
|
|
% Change (Last Year) |
––
|
11%
|
—
|
–
|
–
|
% Change (Last Week) |
––
|
-5%
|
–
|
–
|
–
|
Also debuting/expanding | |||||
Black Book |
Sony Classics
|
.11 (12,580)
|
–
|
9
|
0.11
|
Festin de raquin |
Equinoxe
|
95,300 (2,270)
|
–
|
42
|
0.1
|
After the Wedding |
IFC
|
53,200 (7,000)
|
13%
|
7
|
0.12
|
The TV Set |
Thinkfilm
|
36,400 (4,550)
|
–
|
8
|
0.04
|
Killer of Sheep |
Milestone
|
33,100 (16,550)
|
27%
|
2
|
0.08
|
Who Loves the Sun |
Christal
|
16,800 (4,200)
|
–
|
4
|
0.02
|
Whole New Thing |
Picture This
|
5,100 (5,100)
|
–
|
1
|
0.01
|
Estimates – March 30 – April 1, 2007
Title |
Distributor
|
Gross (average
|
% chang
|
Theater
|
Cume
|
Blades of Glory |
Par
|
33.1 (9,810)
|
–
|
3372
|
33.1
|
Meet the Robinsons |
BV
|
25.7 (7,530)
|
–
|
3413
|
25.7
|
300 |
WB
|
11.2 (3,730)
|
-44%
|
3004
|
179.7
|
TNMT |
WB
|
9.1 (2,910)
|
-63%
|
3120
|
38.4
|
Wild Hogs |
BV
|
8.3 (2,600)
|
-40%
|
3200
|
135.3
|
Shooter |
Par
|
7.9 (2,820)
|
-45%
|
2806
|
27.1
|
Premonition |
Sony
|
5.1 (1,790)
|
-47%
|
2831
|
39.3
|
The Last Mimzy |
New Line
|
4.0 (1,330)
|
-60%
|
3017
|
16.2
|
The Hills Have Eyes II |
Fox
|
3.9 (1,580)
|
-60%
|
2465
|
15.8
|
Reign Over Me |
Sony
|
3.7 (2,240)
|
-50%
|
1671
|
13.4
|
Peaceful Warrior (reissue) |
Uni
|
2.0 (3,230)
|
–
|
615
|
2
|
The Lookout |
Miramax
|
1.9 (2,030)
|
–
|
955
|
1.9
|
The Namesake |
Fox Searchlight
|
1.5 (6,450)
|
17%
|
237
|
4.6
|
Pride |
Lions Gate
|
1.4 (930)
|
-60%
|
1518
|
5.1
|
Dead Silence |
Uni
|
1.3 (1,300)
|
-63%
|
974
|
14.5
|
Amazing Grace |
IDP
|
.88 (1,440)
|
-40%
|
612
|
18.3
|
I Think I Love My Wife |
Fox Searchlight
|
.84 (1,410)
|
-70%
|
597
|
11.7
|
Bridge to Tarabithia |
BV
|
.54 (630)
|
-77%
|
854
|
80.3
|
The Lives of Others |
Sony Classics
|
.53 (2,200)
|
-29%
|
241
|
6.5
|
Ghost Rider |
Sony
|
.51 (880)
|
-70%
|
578
|
114.2
|
Weekend Total ($500,000+ Films) |
–
|
$123.40
|
–
|
–
|
–
|
% Change (Last Year) |
–
|
-9%
|
–
|
–
|
–
|
% Change (Last Week) |
–
|
-6%
|
–
|
–
|
–
|
Also debuting/expanding | |||||
After the Wedding |
IFC
|
43,500 (8,700)
|
–
|
5
|
0.04
|
Killer of Sheep |
Milestone
|
20,700 (10,350)
|
–
|
2
|
0.02
|
Radiant City |
Odeon
|
12,100 (6,050)
|
–
|
2
|
0.01
|
Live Free or Die |
Thinkfilm
|
10,600 (2,120)
|
–
|
5
|
0.01
|
Race You to the Bottom |
Regent
|
1,840 (1,840)
|
–
|
1
|
0.01
|
Domestc Grosses – Jan 1 – March 29, 2007
Title |
Distributor
|
Gross
|
300 |
WB
|
168,507,482
|
Night at the Museum * |
Fox
|
131,293,564
|
Wild Hogs |
BV
|
126,965,903
|
Ghost Rider |
Sony
|
113,693,575
|
Norbit |
Par
|
94,276,649
|
Bridge to Terabithia |
BV
|
79,712,054
|
Dreamgirls * |
Par
|
65,970,706
|
The Pursuit of Happyness * |
Sony
|
65,528,342
|
Stomp the Yard |
Sony
|
61,492,898
|
Music and Lyrics |
WB
|
49,462,266
|
Because I Said So |
Uni/Seville
|
42,584,445
|
Epic Movie |
Fox
|
39,622,977
|
Freedom Writers |
Par
|
36,643,426
|
Pan’s Labyrinth * |
Picturehouse
|
36,208,861
|
Smokin’ Aces |
Uni
|
35,742,305
|
The Messengers |
Sony
|
35,638,903
|
The Number 23 |
NLC
|
35,193,167
|
Children of Men * |
Uni
|
34,427,386
|
Premonition |
Sony
|
34,242,317
|
Breach |
Uni
|
32,594,645
|
* does not include 2006 box office |
Domestic Market Share: Jan 1 – March 22, 2007
Distributor (releases) |
Gross
|
Percentage
|
Sony (10) |
312.7
|
18.00%
|
Paramount (8) |
252.7
|
14.50%
|
Warner Bros. (13) |
241.4
|
13.90%
|
Fox (9) |
210.5
|
12.10%
|
Buena Vista (10) |
178.9
|
10.30%
|
Universal (6) |
178.3
|
10.20%
|
MGM (8) |
76.3
|
4.40%
|
Lions Gate (4) |
47.2
|
2.70%
|
New Line (4) |
44.4
|
2.60%
|
Picturehouse (2) |
35.3
|
2.00%
|
Fox Searchlight (5) |
30.9
|
1.80%
|
Miramax (2) |
30.3
|
1.70%
|
Par Vantage (2) |
22.5
|
1.30%
|
Sony Classics (4) |
16.9
|
1.00%
|
Focus (1) |
16.4
|
0.90%
|
IDP (3) |
12.9
|
0.70%
|
Other * (56) |
33.2
|
1.90%
|
*none greater than 0.45% |
1740.8
|
100.00%
|