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Ray Pride

By Ray Pride Pride@moviecitynews.com

[PR] Taming the Bee within

No one knows why North American bees are dying, but here’s why The Bee Movie is thriving: From over the transom, McDonald’s would like us to know about the recent event promoting their tie-ins for Jerry Seinfeld’s The Bee Movie, with a guest appearance by Jeffrey Katzenberg to increase awareness about the educational aspects of selling both lines of product while also learning how to “Bee Good to the Planet.” “McDonald’s® Launches DreamWorks’ Bee Movie™ Global Happy Meal® Promotion Extends Environmental Partnership with Conservation International to Reach Children Worldwide,” the McDonalds2_489.jpgrelease is headed, pitching a successor to the Shrek the Third™ Happy Meal. “Beginning October 26 at McDonald’s restaurants in North America and rolling out around the globe through the end of the year, McDonald’s Bee Movie Happy Meal program features exclusive characters from DreamWorks’ upcoming Bee Movie film from creator Jerry Seinfeld. McDonald’s continues the fun online to reinforce the movie’s environmental message with eco-friendly tips provided by its long-time partner, Conservation International. Kids around the world are being invited to take the “Bee Good to the Planet” pledge at both happymeal.com and conservation.org and get active in protecting the environment.” Notably, “McDonald’s is celebrating the arrival of the “Bee Movie” with a “Barry Approved” campaign. The promotion showcases Chicken McNuggets™ made with white meat and the movie’s main character, Barry B. Benson, on Apple Dippers (fresh, peeled apple slices with optional low-fat caramel dipping sauce) and low-fat white Milk Jugs served in child-friendly containers. The kids’ digital community IMG_7663.jpgencouraging kids to make “eco-pledges” to protect the environment, will be available in English in the U.S. on October 26 at www.happymeal.com.” In Canada, the Happy Meal will have characters on the packaging “with Apple Slices and Milk Cartons. Honeycomb-flavored Sippah™ straws will be available with the purchase of McDonald’s Milk Jugs. Also moms will be recognized for their heroic efforts through the “Queen Bee” sweepstakes… Australia: McDonald’s restaurants will have Bee Movie themed PlayLands… United Kingdom: McDonald’s UK will be launching a new pineapple and grape fruit bag featuring graphics from the Bee Movie. To highlight the importance of bees and the process of pollination to the environment, there will be an on the box competition for children called “Draw one, Plant one” that asks them to draw their own “bee friendly” flower. Each child who submits a flower drawing will receive a packet of flower seeds to plant.” [The complete release is below.]

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon