

By Leonard Klady Klady@moviecitynews.com
Will Power
December 16, 2007
Weekend Estimates
Limited Releases
Domestic Market Share
They’rrre baaack!
Film going rebounded with a vengeance as debuts of the sci-fi classic I Am Legend and the animated Alvin and the Chipmunks entered the marketplace with greater drawing power than expected. The chart toppers opened respectively with estimates of $78.1 million and $44.8 million; paving the way for business that more than doubled last weekend’s attendance.
The frame saw one other release, but the holiday comedy The Perfect Comedy was indifferently received with $2.2 million. Limited bows including Francis Coppola‘s Youth Without Youth were soft save for The Kite Runner that opened with a $14,490 theater average from 35 locations.
Expectations for I Am Legend were hefty with pundits anticipating a potent $50 million launch. Opening day grosses of $30.7 million ramped up prospects and estimates wound up breaking the all-time bow for a December release. It also contributed to setting a new high mark for a non-holiday session with overall box office of roughly $162 million.
Weekend revenues expanded by 105% from the doldrums of seven days earlier and were about 37% improved from 2006. A year ago Legend headliner Will Smith also topped the charts with Pursuit of Happyness debuting to $26.5 million. Openers Eragon and Charlotte’s Web followed with respective grosses of $23.2 million and $11.5 million.
If Legend was a surprise Alvin and the Chipmunks was a shocker. Prognostications generally saw it debuting to at best $25 million. Some are embracing the movie going surge as a dramatic reversal of fortune that bodes well for the two remaining weekends of 2007. However closer examination of weekend results clearly show the ravages on holdover titles with most taking precipitous falls and none quite as severe as The Golden Compass. That film – clearly envisioned as a trilogy – may just squeak by on international response that has been twice as potent as the domestic record.
There was also good news for platforms in a season that has not been kind to films charting strategic expansions. Both the black comic Juno and the epic period drama Atonement added markets and theaters and maintained healthy respective theater averages of $35,500 and $15,720. The first step for The Kite Runner, a bestseller about the resonances of recent Afghan history was also encouraging with a $507,000 tally.
Critical response was mixed for Francis Coppola’s Youth Without Youth, a uniquely conceived romantic-thriller and its $27,800 box office at six venues was equally ambivalent.
Weekend Estimates – December 14-16, 2007
tle |
Distributor
|
Gross (averag
|
% change *
|
Theaters
|
Cume
|
I Am Legend |
WB
|
77.1 (21,380)
|
–
|
3606
|
77.1
|
Alvin and the Chipmunks |
Fox
|
44.8 (12,880)
|
–
|
3475
|
44.8
|
The Golden Compass |
New Line
|
8.7 (2,470)
|
-66%
|
3528
|
40.7
|
Enchanted |
BV
|
5.9 (1,920)
|
-45%
|
3066
|
92.2
|
No Country for Old Men |
Miramax
|
2.8 (2,110)
|
-31%
|
1348
|
33.4
|
This Christmas |
Sony
|
2.3 (1,180)
|
-54%
|
1921
|
46
|
Fred Claus |
WB
|
2.2 (810)
|
-52%
|
2750
|
68.9
|
The Perfect Holiday |
FreeStyle
|
2.2 (1,690)
|
–
|
1307
|
2.9
|
Atonement |
Focus
|
1.8 (15,720)
|
131%
|
117
|
3
|
August Rush |
WB
|
1.8 (880)
|
-50%
|
2007
|
28
|
Juno |
Fox Searchlight
|
1.4 (35,500)
|
243%
|
40
|
2.1
|
Beowulf |
Par
|
1.4 (820)
|
-70%
|
1659
|
79.3
|
Awake |
MGM
|
1.2 (840)
|
-64%
|
1442
|
13.1
|
American Gangster |
Uni
|
1.1 (890)
|
-58%
|
1217
|
127.6
|
Hitman |
Fox
|
1.0 (610)
|
-70%
|
1687
|
38.1
|
Bee Movie |
Par
|
.73 (450)
|
-72%
|
1609
|
122.3
|
Mr. Magorium’s Wonder Emporium |
Fox
|
.59 (430)
|
-70%
|
1371
|
30.1
|
The Mist |
MGM
|
.57 (420)
|
-78%
|
1362
|
24.9
|
The Kite Runner |
Par Vantage
|
.51 (14,490)
|
–
|
35
|
0.51
|
Weekend Total ($500,000+ Films) |
$158.10
|
–
|
–
|
–
|
|
% Change (Last Year) |
37%
|
–
|
–
|
–
|
|
% Change (Last Week) |
105%
|
–
|
–
|
–
|
|
Also debuting/expanding | |||||
I’m Not There |
Weinstein Co.
|
.20 (1,340)
|
-43%
|
149
|
2.4
|
Margot at the Wedding |
Par Vantage
|
.18 (1,460)
|
-25%
|
121
|
1.4
|
The Savages |
Fox Searchlight
|
95,200 (9,520)
|
-33%
|
10
|
0.53
|
Youth Without Youth |
Sony Classics
|
27,800 (4,630)
|
–
|
6
|
0.03
|
Look |
Liberated
|
10,300 (5,150)
|
–
|
2
|
0.01
|
Nanking |
Thinkfilm
|
6,200 (6,200)
|
–
|
1
|
0.01
|
Top Limited Releases – To December 13, 2007*
Title |
Distributor
|
Gross
|
Waitress |
Fox Searchlight
|
19,074,800 |
Notes on a Scandal |
Fox Searchlight
|
16,889,774 |
Into the Wild |
Par Vantage
|
16,326,562 |
The Nightmare Before Christma |
BV
|
14,486,897 |
The Last King of Scotland |
Fox Searchlight
|
13,987,084 |
The Namesake |
Fox Searchlight
|
13,569,248 |
Deep Sea 3-D |
WB
|
11,554,409 |
The Darjeeling Limited |
Fox Searchlight
|
11,466,870 |
The Lives of Others |
Sony Classics
|
11,286,112 |
La Vie en Rose |
TVA/Picturehouse
|
10,021,232 |
Once |
Fox Searchlight
|
9,434,509 |
Volver |
Sony Class/Seville
|
8,667,708 |
Death at a Funeral |
MGM
|
8,553,151 |
El Cantante |
Picturehouse
|
7,556,712 |
The Painted Veil |
WIP
|
7,552,537 |
Bella |
Roadside Attract.
|
7,352,156 |
Away from Her |
Mongrel/Lions Gate
|
5,747,729 |
Before the Devil Knows You’re |
Thinkfilm
|
5,551,127 |
Rescue Dawn |
MGM
|
5,484,401 |
Lars and the Real Girl |
MGM
|
5,391,661 |
* none greater than 727 playdates |
Domestic Market Share – December 13, 2007
Distributor (releases) |
Gross (Millions)
|
Mkt Share
|
Paramount (20) | 1466.6 | 16.50% |
Sony (28) | 1223.1 | 13.80% |
Buena Vista (19) | 1190.3 | 13.40% |
Warner Bros. (29) | 1181.5 | 13.30% |
Universal (19) | 1057.3 | 11.90% |
Fox (21) | 828.8 | 9.30% |
New Line (14) | 461.7 | 5.20% |
Lions Gate (20) | 369.1 | 4.20% |
MGM (25) | 347.6 | 3.90% |
Miramax (13) | 114.1 | 1.30% |
Focus (9) | 110.1 | 1.20% |
Fox Searchlight (14) | 103.9 | 1.20% |
Picturehouse (7) | 56.9 | 0.70% |
Par Vantage (7) | 53 | 0.60% |
Other * (299) | 310.7 | 3.50% |
– | 8766.2 | 100.00% |