By Leonard Klady Klady@moviecitynews.com
Semi-Po’ and Con…
Despite topping the weekend box office chart with an estimated by $15.4 million, Semi-Pro provided slim comfort in a depressed post-Oscar frame. No Country for Old Men added close to 1000 theaters and saw its revenues rise 63% but other winners saw no immediate benefit in the domestic arena.
The frame also saw a strong $8.2 million opening for the sexually charged The Other Boleyn Girl but the metaphoric comedy Penelope had a tepid $3.6 million bow. Limited release openers proved glum including the distaff road movie Bonneville that generated roughly a $1,400 average from 101 theaters and a perhaps overly aggressive 75 screen launch for the Brazilian City of Men that was inching toward a $1,600 average. The Chicago 10 had a less than nostalgic $42,400 gross from 14 courts.
Weekend box office inched toward $94 million for a sharp 15% decline from seven days earlier and an even steeper 24% drop from 2007. A year ago Wild Hogs left its closest competitor Zodiac in the dust as the two films entered the marketplace with respective debuts of $39.7 million and $13.4 million.
While unlikely to occur any time soon, the industry would be well advised to move the early March dates of the ShoWest exhibition convention. The timing is almost certain to coincide with a movie going lull that traditionally elevates anxiety among theater owners and recent pronouncements of turnarounds by industry leaders have sounded more like p.r. than anything vaguely based upon credible evidence.
Reflecting the overall industry belt tightening was last week’s announcement of New Line’s further absorption into the WB family. Whether intentional or not, one had to smile at its concision with the launch of Semi-Pro that was anticipated to be a more commercially potent performer (think Blades of Glory). But irony was not to be and the worst case scenario remains that New Line’s future may be limited to a label to recycle past successes within a year.
The bright spot on the chart was The Other Boleyn Girl’s fourth place finish with a sturdy $7,060 location average. It’s always amazing when history challenged American movie goers embrace costumers and invariably it’s some adroit marketing finesse that emphasizes the “sexier” aspects of the story that gets implanted. Efforts to connect a considerably more recent past in The Chicago 10 failed to create a B.O. bama, so kudos to the Tudors.
Oscar foreign-language winner The Counterfeiters from Austria doubled its playdates and box office but appears short of the commercial traction (or social vibrancy) of last year’s triumphant The Lives of Others.
Weekend Finals – March 2, 2008
– | – | Title | Distrib | Weekend | % Change | Theaters | Cume | Wks |
1 | New | Semi-Pro | New Line | 15,075,114 | – | 3121 | 15,075,114 | 1 |
2 | 1 | Vantage Point | Sony | 12,819,245 | -44% | 3150 | 40,823,745 | 2 |
3 | 2 | The Spiderwick Chronicles | Par | 8,700,378 | -34% | 3654 | 55,028,942 | 3 |
4 | New | The Other Boleyn Girl | Sony | 8,203,061 | — | 1166 | 8,203,061 | 1 |
5 | 3 | Jumper | Fox | 7,568,462 | -40% | 3128 | 66,790,968 | 3 |
6 | 4 | Step Up 2 the Streets | BV | 5,742,479 | -40% | 2528 | 48,621,711 | 3 |
7 | 5 | Fool’s Gold | WB | 4,418,229 | -33% | 2845 | 58,800,790 | 4 |
8 | 12 | No Country for Old Men | Miramax | 4,114,994 | 71% | 2037 | 69,680,625 | 17 |
9 | New | Penelope | Summit | 3,802,144 | – | 1196 | 3,802,144 | 1 |
10 | 6 | Definitely, Maybe | Uni | 3,382,005 | -35% | 2189 | 26,650,585 | 3 |
11 | 8 | Juno | Fox Searchligh | 3,264,570 | -21% | 1631 | 135,049,108 | 13 |
12 | 7 | Welcome Home Roscoe Jenkins | Uni | 2,646,570 | -36% | 1393 | 39,128,395 | 4 |
13 | 9 | Be Kind Rewind | New Line | 2,089,157 | -48% | 810 | 7,123,561 | 2 |
14 | 11 | The Bucket List | WB | 1,693,430 | -33% | 1565 | 87,604,043 | 10 |
15 | 10 | There Will Be Blood | Par Vantage | 1,547,177 | -42% | 1248 | 37,572,245 | 10 |
16 | 13 | Witless Protection | Lions Gate | 977,581 | -54% | 1354 | 3,485,150 | 2 |
17 | 16 | Hannah Montana/Miley Cyrus 3- | BV | 948,075 | -40% | 531 | 63,167,101 | 5 |
18 | 15 | 27 Dresses | Fox | 855,724 | -48% | 796 | 74,466,610 | 7 |
19 | 14 | Charlie Bartlett | MGM | 836,285 | -54% | 1122 | 3,254,225 | 2 |
20 | 17 | The Eye | Lions Gate | 779,186 | -44% | 624 | 30,046,798 | 5 |
21 | 21 | In Bruges | Focus | 775,255 | 5% | 232 | 3,763,918 | 4 |
22 | 20 | Alvin and the Chipmunks | Fox | 662,436 | -11% | 701 | 213,675,858 | 12 |
23 | 19 | U2 3D | nWave | 607,095 | -41% | 451 | 5,738,171 | 4 |
24 | 18 | Atonement | Focus | 486,089 | -60% | 480 | 50,224,809 | 13 |
25 | 23 | National Treasure: Book of Secre | BV | 422,985 | -39% | 389 | 216,599,988 | 11 |
26 | 37 | I Am Legend | WB | 380,265 | 151% | 343 | 255,268,029 | 12 |
27 | 22 | Jodhaa Akbar | UTV | 342,076 | -51% | 125 | 3,062,298 | 3 |
28 | 30 | Enchanted | BV | 319,416 | -15% | 329 | 127,393,667 | 15 |
29 | 39 | The Band’s Visit | Sony Classics | 291,414 | 128% | 64 | 899,405 | 4 |
30 | 24 | Rambo | Lions Gate | 271,407 | -58% | 402 | 42,281,425 | 6 |
31 | 27 | Meet the Spartans | Fox | 247,987 | -44% | 340 | 37,751,406 | 6 |
32 | 28 | Cloverfield | Par | 234,612 | -39% | 346 | 79,148,606 | 7 |
33 | 31 | The Water Horse: Legend of Dee | Sony | 203,287 | -25% | 314 | 41,542,595 | 10 |
34 | 26 | Untraceable | Sony | 195,307 | -61% | 218 | 28,687,835 | 6 |
35 | 25 | Michael Clayton | WB | 193,821 | -67% | 200 | 48,849,846 | 22 |
36 | 34 | Sea Monsters: A Prehistoric Adv | nWave | 189,760 | 1% | 45 | 8,536,174 | 22 |
37 | 49 | The Counterfeiters | Sony Classics | 185,313 | 112% | 18 | 330,137 | 2 |
38 | New | Bonneville | SenArts | 173,284 | – | 101 | 173,284 | 1 |
39 | 29 | Persepolis | Sony Classics | 153,154 | -60% | 165 | 3,778,450 | 10 |
40 | 32 | The Diving Bell and the Butterfly | Miramax | 151,553 | -41% | 131 | 5,530,368 | 14 |
41 | 33 | The Savages | Fox Searchligh | 135,077 | -31% | 108 | 6,207,164 | 14 |
42 | New | City of Men | Miramax | 130,579 | – | 75 | 130,579 | 1 |
43 | 36 | Sweeney Todd | Par | 110,261 | -28% | 207 | 52,725,724 | 11 |
44 | 35 | The Pirates Who Don’t Do Anythi | Uni | 108,395 | -39% | 252 | 12,701,880 | 8 |
45 | 40 | Diary of the Dead | Weinstein Co. | 84,280 | -31% | 47 | 587,307 | 3 |
46 | 44 | The Kite Runner | Par Vantage | 81,457 | -24% | 94 | 15,458,230 | 12 |
47 | 50 | 4 Months, 3 Weeks, 2 Days | IFC/Mongrol | 78,185 | -5% | 41 | 1,000,043 | 16 |
48 | 42 | Borderline | TVA | 77,001 | -31% | 42 | 843,310 | 4 |
49 | 43 | One Missed Call | WB | 68,630 | -39% | 123 | 26,812,746 | 9 |
50 | 41 | Charlie Wilson’s War | Uni | 68,385 | -39% | 97 | 66,636,385 | 11 |
51 | 48 | Bee Movie | Par | 66,182 | -27% | 107 | 127,000,319 | 18 |
52 | 47 | The Golden Compass | New Line | 62,419 | -32% | 112 | 70,083,519 | 13 |
53 | 51 | First Sunday | Sony | 55,959 | -23% | 65 | 38,003,969 | 8 |
54 | RE | La Vie en Rose | Picturehse/TV | 54,618 | – | 28 | 10,083,752 | 51 |
55 | 53 | La Riviere aux castors | Alliance | 54,399 | -12% | 44 | 164,782 | 2 |
56 | 45 | P.S. I Love You | WB | 51,989 | -50% | 138 | 53,627,065 | 11 |
57 | 67 | Up the Yangtze | KinoSmith | 48,247 | 42% | 6 | 195,081 | 4 |
58 | 57 | Deep Sea 3-D | WB | 47,468 | -9% | 10 | 34,384,872 | 105 |
59 | RE | Dolphins and Whales 3-D | 3D Entertainm | 47,274 | – | 6 | 225,131 | 3 |
60 | 56 | Year My Parents Went on Vacati | City Lights | 44,538 | -18% | 21 | 245,805 | 3 |
61 | New | Chicago 10 | Roadside Attr | 42,724 | – | 14 | 42,724 | 1 |
62 | 66 | I’m Not There | Weinstein Co. | 38,100 | 10% | 32 | 4,001,121 | 15 |
63 | 60 | Space Station 3-D | Imax | 36,547 | -28% | 6 | 73,637,202 | 307 |
64 | 59 | The Orphanage | Pichouse/Chri | 34,293 | -33% | 34 | 7,034,742 | 10 |
65 | 63 | Caramel | Roadside Attr | 32,193 | -18% | 13 | 405,314 | 5 |
66 | 58 | Into the Wild | Par Vantage | 31,435 | -39% | 54 | 18,304,261 | 24 |
67 | 64 | Magnificent Desolation | Imax | 30,850 | -21% | 5 | 22,727,545 | 128 |
68 | 46 | 2007 Academy Award Shorts | Magnolia | 30,025 | -70% | 27 | 458,257 | 3 |
69 | 61 | Mad Money | Overture | 28,957 | -33% | 50 | 20,272,213 | 7 |
70 | 55 | Tout est parfait | Alliance | 28,646 | -48% | 26 | 244,846 | 3 |
71 | 54 | Over Her Dead Body | New Line/TVA | 28,514 | -50% | 58 | 7,525,032 | 5 |
72 | 52 | Strange Wilderness | Par Vantage | 26,059 | -60% | 88 | 6,563,357 | 5 |
73 | 62 | The Great Debaters | MGM | 25,012 | -39% | 47 | 30,073,532 | 10 |
74 | 86 | Starting Out in the Evening | Roadside Attr | 24,896 | 71% | 23 | 790,726 | 15 |
75 | 38 | The Signal | Magnolia | 23,143 | -84% | 38 | 231,687 | 2 |
76 | 71 | The Duchess of Langeais | IFC | 21,176 | -5% | 3 | 54,427 | 2 |
77 | 68 | Cover | Reel Diva | 20,013 | -32% | 14 | 62,217 | 2 |
78 | 92 | Taxi to the Dark Side | Thinkfilm | 18,054 | 92% | 18 | 130,288 | 7 |
Estimates – February 29 – March 2, 2008
Title | Distributor | Gross (averag | % change | Theater | Cume |
Semi-Pro | New Line | 15.4 (4,920) | – | 3121 | 15.4 |
Vantage Point | Sony | 12.7 (4,030) | -45% | 3150 | 40.7 |
The Spiderwick Chronicles | Par | 8.7 (2,370) | -34% | 3654 | 55 |
The Other Boleyn Girl | Sony | 8.2 (7,060) | – | 1166 | 8.2 |
Jumper | Fox | 7.5 (2,400) | -41% | 3128 | 66.7 |
Step Up 2: The Streets | BV | 5.6 (2,230) | -41% | 2528 | 48.5 |
Fool’s Gold | WB | 4.5 (1,590) | -31% | 2845 | 58.9 |
No Country for Old Men | Miramax | 3.9 (1,930) | 63% | 2037 | 69.5 |
Penelope | Summit | 3.6 (3,050) | – | 1196 | 3.6 |
Juno | Fox Searchlight | 3.3 (2,010) | -20% | 1631 | 135.1 |
Definitely, Maybe | Uni | 3.2 (1,470) | -38% | 2189 | 26.5 |
Welcome Home Roscoe Jenkins | Uni | 2.6 (1,880) | -37% | 1393 | 39.1 |
Be Kind Rewind | New Line | 2.0 (2,520) | -50% | 810 | 7.1 |
The Bucket List | WB | 1.7 (1,100) | -32% | 1565 | 87.6 |
There Will Be Blood | Par Vantage | 1.4 (1,150) | -46% | 1248 | 37.5 |
Witless Protection | Lions Gate | .92 (680) | -57% | 1354 | 3.4 |
Hannah Montana/Miley Cyrus Concert | BV | .89 (1,680) | -44% | 531 | 63.1 |
27 Dresses | Fox | .83 (1,040) | -49% | 796 | 74.4 |
Charlie Bartlett | MGM | .78 (700) | -58% | 1122 | 3.2 |
The Eye | Lions Gate | .72 (1,150) | -48% | 624 | 30 |
In Bruges | Focus | .71 (3,060) | -4% | 232 | 3.7 |
U2 3D | nWave | .55 (1,220) | -46% | 451 | 5.7 |
Weekend Total ($500,000+ Films) | – | $89.70 | – | – | – |
% Change (Last Year) | – | -24% | – | – | – |
% Change (Last Week) | – | -15% | – | – | – |
Also debuting/expanding | |||||
The Counterfeiters | Sony Classics | .18 (10,050) | 107% | 18 | 0.32 |
Bonneville | SenArts | .14 (1,410) | – | 101 | 0.14 |
City of Men | Miramax | .12 (1,570) | – | 75 | 0.12 |
The Chicago 10 | Roadside At. | 42,400 (3,030) | – | 14 | 0.04 |
Chop Shop | Koch Lorber | 8,900 (8,900) | – | 1 | 0.01 |
Romulus, My Father | Magnolia | 3,200 (1,070) | – | 3 | 0.01 |
Domestic Market Share – To February 27, 2008
Distributor (releases) | Gross | Mkt Share |
Warner Bros. (11) | 263.2 | 17.40% |
Fox (7) | 251.3 | 16.60% |
Buena Vista (7) | 205.4 | 13.60% |
Paramount (5) | 153.3 | 10.20% |
Sony (9) | 123.3 | 8.20% |
Fox Searchlight (3) | 108.3 | 7.20% |
Universal (5) | 101.5 | 6.70% |
Lions Gate (4) | 74 | 4.90% |
Par Vantage (6) | 59.8 | 4.00% |
Focus (3) | 41.6 | 2.80% |
Miramax (2) | 28.4 | 1.90% |
New Line (3) | 21.9 | 1.40% |
Overture (1) | 20.2 | 1.30% |
MGM (6) | 18.7 | 1.20% |
Picturehouse (2) | 6.7 | 0.40% |
Other * (52) | 33.3 | 2.20% |
– | 1510.9 | 100.00% |
Domestic Grossers – To February 14, 2008
Title | Distributor | Gross |
Juno * | Fox Searchlight | 91,538,337 |
National Treasure: Book of Secrets * | BV | 80,102,102 |
Cloverfield | Par | 76,773,236 |
The Bucket List * | WB | 76,232,361 |
27 Dresses | Fox | 66,761,871 |
Alvin and the Chipmunks * | Fox | 61,187,876 |
Hannah Montana/Miley Cyrus Con | BV | 55,127,562 |
I Am Legend * | WB | 54,979,314 |
Rambo | Lions Gate | 38,199,768 |
First Sunday | Sony | 37,627,592 |
Meet the Spartans | Fox | 34,776,211 |
Atonement * | Focus | 34,761,980 |
Fool’s Gold | WB | 28,954,687 |
P.S. I Love You * | WB | 27,837,545 |
There Will Be Blood * | Par Vantage | 27,581,368 |
Charlie Wilson’s War * | Uni | 27,440,875 |
One Missed Call | WB | 26,569,730 |
Untraceable | Sony | 25,388,456 |
Sweeney Todd * | Par | 23,842,967 |
The Eye | Lions Gate | 23,145,696 |