By Leonard Klady Klady@moviecitynews.com
Feel the Payne … George
While the press beat the Bushes, audiences marched to the multiplex to see the neo-noir Max Payne and the Mark Wahlberg vehicle led the frame with an estimated $18.1 million. W. — Oliver Stone’s rumination on the sitting U.S. president — ranked third overall with $10.5 million; just a heartbeat away from another new release, the warm, family dramaThe Secret Life of Bees, which grossed $10.8 million.
A fourth freshman national release, the teen comedy Sex Drive, lacked momentum with $3.6 million.
Meanwhile limited and regional bows saw some impressive response. In Canada, the epic First World War sagaPasschendaele aggressively pushed forward with a $930,000 box office from 202 theaters. The Hollywood insider comedyWhat Just Happened? green lit $193,000 in 36 exposures, and there were fair returns of $131,000 for the sailing docMorning Light. Bollywood entry Karzzzz had transmission problems with a $45,000 gross at 53 venues, and Madonna’s directing debut Filth and Wisdom divorced a spare $3,700 in a Manhattan solo.
Overall business was essentially flat from last weekend but received a welcome 8% upturn from 2007.
Max Payne entered the session with solid tracking among avids familiar with its video game roots. It had a solid lead in market research studies, performing pretty much as expected.
Slightly better than anticipated was The Secret Life of Bees, based on a warm, fuzzy novel about interracial tolerance back in the 1960s. Decidedly a family film skewing older, it was just a step behind the more kid-friendly Beverly Hills Chihuahua.
The polls also indicated a limited appeal for W. The real life prez’s low approval rating coupled with the filmmaker’s perceived bias kept a significant slice of the audience away. Detractors also appeared lukewarm to a skewering that was all too familiar, and the overall results were middling.
Weekend revenues clocked in with roughly $103 million for a slim 0.7% bump from last weekend. It was, however, 8% improved from 2007, when the bow of 30 Days of Night topped the charts with $16 million and Why Did I Get Married?placed second with $12.2 million.
Toronto Film Festival curtain-raiser Passenchandaele was admired rather than embraced at the event, but the resonances of the bygone time obviously tapped into a sizeable crowd. It’s now finger-crossing time as word-of-mouth will shape on-going commercial endurance.
There’s also considerable nervousness about Sundance-preemed What Just Happened?. The cognoscenti appear to have got the joke but will it play Peoria?
The marketplace is starting to see more and more platforms enter the fray and so far the slow roll out of Rachel Getting Married is getting considerable traction. There are also signs of niche potency for Brit import Happy-Go-Lucky, and evenRockNRolla seems to be tapping into alternative viewers searching something a bit more viscerally inclined.
Weekend Finals – October 17-19, 2008
– | – | Title | Distrib | Weekend | % Change | Theaters | Cume | Wks |
1 | New | Max Payne | Fox | 17,639,849 | – | 3376 | 17,639,849 | 1 |
2 | 1 | Beverly Hills Chihuahua | BV | 11,422,425 | -35% | 3239 | 69,282,569 | 3 |
3 | New | The Secret Life of Bees | Fox Searchlight | 10,527,799 | – | 1591 | 10,527,799 | 1 |
4 | New | W. | Lions Gate | 10,505,668 | – | 2030 | 10,505,668 | 1 |
5 | 4 | Eagle Eye | Par | 7,029,718 | -36% | 3326 | 81,021,825 | 4 |
6 | 3 | Body of Lies | WB | 6,824,259 | -47% | 2714 | 24,424,928 | 2 |
7 | 2 | Quarantine | Sony | 6,084,580 | -57% | 2463 | 24,471,512 | 2 |
8 | 5 | Nick and Nora’s Infinite Playlist | Sony | 3,693,384 | -42% | 2241 | 26,500,875 | 3 |
9 | New | Sex Drive | Summit | 3,607,164 | – | 2421 | 3,607,164 | 1 |
10 | 7 | Nights in Rodanthe | WB | 2,657,440 | -41% | 2115 | 36,869,470 | 4 |
11 | 10 | Fireproof | IDP | 2,578,271 | -18% | 905 | 20,628,110 | 4 |
12 | 6 | The Express | Uni | 2,191,810 | -52% | 2810 | 8,214,570 | 2 |
13 | 9 | The Duchess | Par Vantage | 2,121,588 | -36% | 1207 | 9,128,899 | 5 |
14 | 8 | Appaloosa | WB | 2,029,200 | -38% | 1265 | 14,326,286 | 5 |
15 | 11 | City of Ember | Fox | 1,730,755 | -45% | 2023 | 5,926,753 | 2 |
16 | 13 | Religulous | Lions Gate | 1,446,221 | -35% | 540 | 9,068,325 | 3 |
17 | 12 | Lakeview Terrace | Sony | 1,153,588 | -56% | 1157 | 38,228,466 | 5 |
18 | 14 | Burn After Reading | Focus | 1,097,546 | -48% | 708 | 57,118,919 | 6 |
19 | New | Passchandaele | Alliance | 835,678 | – | 202 | 835,678 | 1 |
20 | 25 | Rachel Getting Married | Sony Classics | 657,646 | 48% | 69 | 1,693,047 | 3 |
21 | 20 | The Dark Knight | WB | 412,148 | -22% | 290 | 527,356,352 | 14 |
22 | 17 | The Family That Preys | Lions Gate | 362,063 | -57% | 325 | 37,019,849 | 6 |
23 | 15 | An American Carol | Vivendi | 350,000 | -75% | 599 | 6,776,000 | 3 |
24 | 27 | Wall-E | BV | 342,730 | -16% | 321 | 222,104,566 | 17 |
25 | 28 | Journey to the Center of the Earth | WB | 259,963 | -11% | 276 | 100,830,143 | 15 |
26 | 19 | Igor | MGM | 242,231 | -57% | 543 | 18,547,870 | 5 |
27 | 21 | Ghost Town | Par | 207,491 | -59% | 252 | 12,888,414 | 5 |
28 | 22 | Righteous Kill | Overture | 193,591 | -60% | 381 | 39,228,389 | 6 |
29 | New | What Just Happened | Magnolia | 192,508 | – | 36 | 192,508 | 1 |
30 | 29 | Vicky Christina Barcelona | MGM | 182,297 | -28% | 109 | 21,754,183 | 10 |
31 | 32 | Mamma Mia! | Uni | 168,730 | -12% | 219 | 143,328,710 | 14 |
32 | 23 | My Best Friend’s Girl | Lions Gate | 152,163 | -68% | 206 | 19,151,864 | 5 |
33 | 16 | Flash of Genius | Uni | 138,375 | -84% | 225 | 4,234,040 | 3 |
34 | 36 | RockNRolla | WB | 133,679 | -8% | 22 | 403,892 | 2 |
35 | New | Morning Light | BV | 129,295 | – | 55 | 129,295 | 1 |
36 | 45 | Happy-Go-Lucky | Mrmx | 107,947 | 46% | 9 | 217,388 | 2 |
37 | 37 | Pineapple Express | Sony | 107,883 | -22% | 183 | 87,857,460 | 11 |
38 | 73 | Star Wars: The Clone Wars | WB | 100,933 | 288% | 234 | 35,011,371 | 10 |
39 | 24 | Miracle at St. Anna | BV | 97,329 | -80% | 147 | 7,756,328 | 4 |
40 | 30 | The Women | Picturehouse | 90,028 | -60% | 155 | 26,670,874 | 6 |
41 | 33 | Tropic Thunder | Par | 89,265 | -41% | 179 | 109,876,133 | 10 |
42 | 38 | Step Brothers | Sony | 73,434 | -39% | 141 | 101,150,357 | 13 |
43 | 40 | The Mummy: Tomb of Dragon Emperor | Uni | 69,133 | -36% | 170 | 102,991,942 | 12 |
44 | New | Kotha Bangaru Lokam | Great India | 69,043 | – | 13 | 69,043 | 1 |
45 | 41 | Kung Fu Panda | Par | 65,175 | -33% | 140 | 215,638,287 | 20 |
46 | New | Karzzz | Adlabs | 60,939 | – | 65 | 60,939 | 1 |
47 | 72 | Disaster Movie | Lions Gate | 57,188 | 120% | 111 | 14,174,654 | 8 |
48 | 35 | Choke | Fox Searchlight | 55,490 | -62% | 64 | 2,831,900 | 4 |
49 | 44 | Tell No One | Music Box | 55,459 | -25% | 59 | 5,844,827 | 16 |
50 | 18 | Blindness | Mrmx/Alliance | 55,165 | -91% | 73 | 3,996,561 | 3 |
51 | 54 | Sea Monsters: A Prehistoric Adventure | nWave | 54,202 | 7% | 25 | 19,324,624 | 55 |
52 | 31 | Billy: The Early Years | Rocky Mountain | 50,740 | -74% | 118 | 320,896 | 2 |
53 | 39 | The House Bunny | Sony | 50,358 | -55% | 96 | 48,318,747 | 9 |
54 | 60 | Dolphins and Whales 3-D | 3D Entertainment | 48,136 | 22% | 11 | 4,888,909 | 36 |
55 | 47 | Babylon A.D. | Fox | 46,998 | -22% | 86 | 22,489,779 | 8 |
56 | 42 | Get Smart | WB | 46,840 | -39% | 71 | 130,246,343 | 18 |
57 | 51 | Deep Sea 3-D | WB | 45,752 | -15% | 10 | 36,637,554 | 138 |
58 | 50 | Mirrors | Fox | 45,302 | -19% | 68 | 30,575,158 | 10 |
59 | 43 | Hancock | Sony | 44,165 | -41% | 80 | 229,333,038 | 16 |
60 | 46 | Death Race | Uni | 44,041 | -37% | 93 | 36,141,571 | 9 |
61 | 53 | Forever Strong | Crane | 43,264 | -14% | 22 | 549,352 | 4 |
62 | 48 | Fly Me to the Moon | Summit | 42,949 | -26% | 53 | 12,085,870 | 10 |
63 | 59 | Call + Response | Fair Trade | 40,610 | 2% | 7 | 122,132 | 2 |
64 | 81 | Bangkok Dangerous | Lions Gate | 37,255 | 117% | 104 | 15,279,680 | 7 |
65 | 52 | Man on Wire | Magnolia | 36,456 | -32% | 38 | 2,667,120 | 13 |
66 | 49 | Faubourg 36 | Alliance | 36,091 | -37% | 22 | 117,814 | 2 |
67 | 26 | How to Lose Friends & Alienate Peopl | MGM | 35,948 | -92% | 122 | 2,725,950 | 3 |
68 | 58 | Frozen River | Sony Classics | 34,514 | -14% | 50 | 2,112,984 | 12 |
69 | 56 | Elegy | IDP | 33,239 | -26% | 37 | 3,510,091 | 11 |
70 | 55 | Traitor | Overture | 32,178 | -31% | 82 | 23,279,981 | 8 |
71 | 69 | Magnificent Desolation | Imax | 31,058 | 9% | 6 | 26,138,932 | 161 |
72 | 61 | Space Chimps | Fox | 26,805 | -30% | 72 | 30,054,058 | 14 |
73 | 77 | Space Station | Imax | 24,761 | 23% | 3 | 76,639,519 | 340 |
74 | 68 | Chintakayala Ravi | Ficus | 21,232 | -30% | 16 | 190,323 | 3 |
75 | 62 | Transsiberian | First Look | 20,730 | -43% | 22 | 2,121,376 | 14 |
76 | 57 | C’est pas moi, je le jure! | Seville | 19,657 | -54% | 18 | 325,520 | 4 |
77 | 65 | Paris | Equinoxe | 19,645 | -38% | 9 | 129,171 | 3 |
78 | 63 | Talento de Barrio | Maya | 18,770 | -48% | 23 | 64,180 | 2 |
79 | 74 | A Secret | Strand | 18,503 | -23% | 6 | 324,091 | 7 |
80 | 75 | Ashes of Time: Redux | Sony Classics | 18,175 | -15% | 9 | 50,619 | 2 |
Source: MCN/EDI |
Estimates – October 17-19, 2008
Title | Distributor | Gross (average | % chh | Theas | Cume |
Max Payne | Fox | 18.1 (5,350) | – | 3376 | 18.1 |
Beverly Hills Chihuahua | BV | 11.3 (3,490) | -35% | 3239 | 69.2 |
The Secret Life of Bees | Fox Searchlight | 10.8 (6,780) | – | 1591 | 10.8 |
W. | Lions Gate | 10.5 (5,160) | – | 2030 | 10.5 |
Eagle Eye | Par | 7.3 (2,260) | -33% | 3236 | 81.3 |
Body of Lies | WB | 6.9 (2,550) | -46% | 2714 | 24.5 |
Quarantine | Sony | 6.0 (2,430) | -58% | 2463 | 24.4 |
Nick and Norah’s Infinite Playlist | Sony | 3.8 (1,690) | -41% | 2241 | 26.6 |
Sex Drive | Summit | 3.6 (1,470) | – | 2421 | 3.6 |
Nights in Rodanthe | WB | 2.6 (1,240) | -42% | 2115 | 36.8 |
Fireproof | IDP | 2.6 (2,910) | -16% | 905 | 20.7 |
The Express | Uni | 2.2 (800) | -51% | 2810 | 8.3 |
The Duchess | Par Vantage | 2.2 (1,800) | -34% | 1207 | 9.2 |
Appaloosa | WB | 2.0 (1,570) | -40% | 1265 | 14.3 |
City of Ember | Fox | 1.6 (810) | -48% | 2023 | 5.8 |
Religulous | Lions Gate | 1.5 (2,750) | -34% | 540 | 9.1 |
Lakeview Terrace | Sony | 1.2 (1,010) | -56% | 1157 | 38.2 |
Burn After Reading | Focus | 1.1 (1,540) | -48% | 708 | 57.1 |
Passchendaele | Alliance | .93 (4,600) | – | 202 | 0.93 |
Rachel Getting Married | Sony Classics | .67 (10,150) | 50% | 66 | 1.7 |
Weekend Total ($500,000+ Films | $96.90 | – | – | – | |
% Change (Last Year) | – | 8% | – | – | – |
% Change (Last Week) | – | 1% | – | – | – |
Also debuting/expanding | |||||
What Just Happened? | Magnolia | .19 (5,360) | – | 36 | 0.19 |
Morning Light | BV | .13 (2,380) | – | 55 | 0.13 |
RockNRolla | WB | .13 (5,820) | -12% | 22 | 0.4 |
Happy-Go-Lucky | Miramax | .11 (12,110) | 47% | 9 | 0.22 |
Karzzzz | Adlabs | 45,100 (850) | – | 53 | 0.05 |
Sagan | Equinoxe | 8,400 (2,100) | – | 4 | 0.01 |
Frotrunners | Oscilloscope | 5,900 (5,900) | – | 1 | 0.01 |
Filth and Wisdom | IFC | 3,700 (3,700) | – | 1 | 0.01 |
Domestic Market Share – To October 16, 2008
Distributor (releases) | Gross | Mrkt Share |
Warner Bros. (25) | 1522.2 | 19.90% |
Paramount (15) | 1321.3 | 17.30% |
Sony (22) | 1030.6 | 13.50% |
Universal (18) | 969.4 | 12.60% |
Fox (20) | 784.8 | 10.20% |
Buena Vista (13) | 721.1 | 9.40% |
Lions Gate (15) | 297.2 | 3.90% |
Fox Searchlight (6) | 153.7 | 2.00% |
Focus (6) | 120.9 | 1.60% |
MGM (14) | 104.9 | 1.40% |
Overture (6) | 94.4 | 1.20% |
Paramount Vantage (11) | 79.9 | 1.00% |
Picturehouse (7) | 62.9 | 0.80% |
New Line (4) | 61.8 | 0.80% |
Miramax (8) | 58.1 | 0.80% |
Summit (3) | 46.9 | 0.60% |
Other * (270) | 231.6 | 3.00% |
* none greater than 0.4% | 7661.7 | 100.00% |
Top Domestic Grossers – To October 16, 2008
Title | Distributor | Gross |
The Dark Knight | WB | 526,944,204 |
Iron Man | Par | 318,338,993 |
Indiana Jones & Kingdom of the Cry | Par | 317,023,851 |
Hancock | Sony | 229,288,873 |
Wall-E | BV | 221,761,836 |
Kung Fu Panda | Par | 215,573,112 |
Horton Hears a Who | Fox | 154,529,439 |
Sex and the City | WB | 152,647,258 |
Mamma Mia! | Uni | 143,159,980 |
The Chronicles of Narnia: Prince Ca | BV | 141,682,713 |
The Incredible Hulk | Uni | 134,617,678 |
Wanted | Uni | 134,512,024 |
Get Smart | WB | 130,199,503 |
Juno * | Fox Searchlight | 115,568,583 |
Tropic Thunder | Par | 109,786,868 |
The Mummy: Tomb of the Dragon E | Uni | 102,922,809 |
Step Brothers | Sony | 101,076,923 |
Journey to the Center of the Earth | WB | 100,570,180 |
You Don’t Mess with the Zohan | Sony | 100,112,110 |
10,000 B.C. | WB | 94,819,450 |