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Kim Voynar

By Kim Voynar

Femme Film Watch: How Much Blood Will Twilight Draw at the Box Office?

Fandango’s surveys don’t always interest me, but this one does:
According to a current Fandango survey of more than 5,000 moviegoers interested in buying Twilight tickets:
* 92% of respondents say they’ll see Twilight on opening weekend;
* 85% say they plan to see the film more than once;
* 56% are planning to see the movie with a group of friends;
* 97% have read the novel by Stephenie Meyer;
* 86% would be interested in visiting the locations where the movie was filmed;
* 95% of the respondents to the survey are female;
* 42% of respondents are 25 or older; 58% are younger than 25.
This survey follows up on a previous Fandango survey back in August on the most anticipated fall films:
— Fall 2008’s Most Anticipated Movie (ranking all films from Sept.-Dec.): Twilight (34%), followed by Quantum of Solace (19%).
— Sept. 2008’s Most Anticipated: Burn After Reading (18%), followed by The Women (14%).
— Oct. 2008: Body of Lies (13%), followed by High School Musical 3: Senior Year (11%).
— Nov. 2008: Twilight (31%), followed by the James Bond adventure, Quantum of Solace (20%).
— Dec. 2008: The Curious Case of Benjamin Button (16%), followed by The Day the Earth Stood Still (15%).
Okay, it’s moderately interesting to me that Twilight has a higher anticipation rating than the Bond flick (at least, according to this survey), but what’s particularly interesting are those last two stats of the survey up on top: the heavy weighting of the female demographic, and the last numbers, which show 42% of the respondents in the 25 or older age group.

If these numbers are at all accurate (and you could certainly make an argument as to their scientific veracity), what we have here with Twilight is a very unique situation where a book-to-film adaptation that’s been largely written about as appealing to the kiddie-lit set, drawing a fairly large percentage margin from women over 25. I can’t think of another property targeted primarily at the female demographic that’s had this kind of age-based cross-over potential, but if you can think of one, please share with the group.
With films like the Hannah Montana/Miley Cyrus concert and High School Musical 3, you had moms going with their daughters to see them in theaters, but women over 25 going out of their way to see them on their own? Not so much. Whereas with Twilight, I expect to see older women without tween daughters in tow showing up to see the film. I’d love to hear from some of you Twilight Moms and women in the 18-25 age range what you think about how much Twilight will draw women to the theaters.
It’s going to be rather fascinating to see how all this femme-driven box office potential for Twilight actually translates into dollars and cents when the film opens. More interestingly, assuming Twilight does bring in huge numbers, will that have any greater long-term impact on the way male-dominated Hollywood views the potential of the female demographic at the box office? Stay tuned.

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6 Responses to “Femme Film Watch: How Much Blood Will Twilight Draw at the Box Office?”

  1. LexG says:

    This will be a phenomenon not seen since TITANIC, maybe not EVER.

  2. jmeln says:

    I’m not an 18-25 year old, I’m actually one of the older readers/moviegoers dying to see this film. I think Twilight will draw not just women, but men too. We have 2 guys at my work who have read the books, and I know other guys who have seen the trailer and think it looks interesting. So, I believe that this movie will mostly draw women, due to the hot factor of “Edward” and the romantic side of the story, but the action will draw some guys.
    I just want to see it be SUPER DUPER SUCCESSFUL!!

  3. Hanniedee says:

    kvoynar: you may be overstating things a bit. although it would be a dream come true for twilight to do that well. i don’t think it will.
    i am one of the 18-25 gals (20) and i just wanted to say it doesn’t really surprise me that this book/movie reaches older women. in fact the author herself said she wrote this book for an older crowd who liked to remember their high school days. although this book is quite tame compared to a lot of other stuff, it still surprises how many younger teens are reading this. like 12 and 13 year olds (some as young as 11). yes it’s tame, but it’s still violent and sexual at times. i wouldn’t recommend it for anyone under the age of 14.
    i’m sure this move will do well (hopefully very well) in theaters. it’s fan base is very big and very dedicated! i’m anxious to see how many tickets have sold today, since fandango and were giving away a free song download with the purchase of every twilight ticket.

  4. Hanniedee says:

    sorry! above i meant to say LexG instead of kvoynar. haha

  5. Leah G. says:

    I am 37 years old. I began reading the Twilight books over a year ago. My 50 year old sister turned me on to them. Now, my 13 year old daughter has read them and my 10 year old is interested in the movie because she sees Mommy and Sister so enthralled. I have called the projected demographic completely idiotic on other sights. Summit has a hit on their hands. Thanks!

  6. Well, I was the idiot who thought High School Musical 3 would open to $85 million, using much of the same math that I would have applied to Twilight. So I guess we can’t automatically presume that the kids and/or younger woman demo is nearly as consistent as the young male demo. HSM3’s $42 million sounds like a reasonable number, with a potential for a lower opening leading into a solid hold over the next Thanksgiving weekend (I can’t imagine the middle-school girls running to the 170 minute Australia). Obviously a mega-smash by any reasonable standards, but let’s not start tossing out Harry Potter/Narnia comparisons quite yet.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon