

By Leonard Klady Klady@moviecitynews.com
Fang You Very Much
Twilight, the teen vampire romance sensation, bit down hard to debut with an estimated $72.7 million and command about 44% of weekend ticket buying revenues. The session also saw the bow of the animated family film Bolt, which ranked third with $26.8 million in a frame that saw the sort of expansion Wall Street dreams of returning daily.
Though one might ordinarily anticipate a calm before the storm of traditionally torrid Thanksgiving movie going, the past weekend tally of roughly $166 million exceeds 2007 turkey holiday performance. The past weekend had only one significant platform title expanding and debuts in niche and exclusive arenas was sparse. Yuvraaj on the Bollywood circuit generated a disappointing $133,000 from 77 theaters and a few indie openings including I Can’t Think Straight and Growing Up in Canada had box office of no great distinction.
Originally an MTV Films project, Twilight was quickly snapped up by Summit in turnaround and for a nascent distributor the film’s resounding success is manna from heaven. Tracking was so strong, particular among young women, that pundits downplayed predictions much in the way that caution greeted Sex and the City in the early summer.
Advance ticketing was fierce with hundreds of showtimes selling out days and weeks in advance of the Thursday midnight launch. On Fandango the film ranked third among its all-time advance sellers and it was 10th on rival MovieTickets.com. The first midnight show sold roughly $7 million worth of tickets and Saturday business dipped about 28% from opening day for a less severe drop than SATC.
Bolt, the latest from Disney animation, largely got lost in the shuffle despite a strong debut. It’s effectively positioned for the holidays when families push away from the table for some not too strenuous entertainment.
Weekend revenues shot up 14% from seven days earlier when Quantum of Solace dominated the marketplace. Even stronger was the 61% boost from 2007 when the debut of Beowulf led with a $27.5 million box office with Bee Movie taking place position with $14 million.
The holocaust-set drama The Boy in Striped Pajamas expanded to the top 25 markets and moved into the top 10 list with a sturdy theater average of $4,090. Also beefing up was critical favoriteSlumdog Millionaire, which went from 10 to 32 playdates and grossed close to $1 million.
Anticipation is high for the limited launch of Milk for Thanksgiving, while nervousness surrounds the epic romance Australia from Baz Luhrmann. However, hopes that the holiday session will be buoyant largely rest on the momentum from the market’s current top sellers.
Weekend Estimates – November 17- November 23, 2008
Title | Distributor | Gross (average) | % change | Theaters | Cume |
Twilight | Summit | 72.7 (21,250) | – | 3419 | 72.7 |
Quantum of Solace | Sony | 27.2 (7,870) | –60% | 3458 | 109.3 |
Bolt | BV | 26.8 (7,330) | – | 3651 | 26.8 |
Madagascar: Escape 2 Africa | Par | 15.6 (3,900) | —55% | 4007 | 137.1 |
Role Models | Uni | 7.1 (2,590) | –37% | 2733 | 47.9 |
Changeling | Uni | 2.6 (1,500) | -38% | 1739 | 31.6 |
High School Musical 3 | BV | 2.0 (850) | –64% | 2361 | 86.8 |
The Boy in the Striped Pajamas | Miramax | 1.7 (4,090) | 250% | 406 | 2.6 |
Zack and Miri Make a Porno | Weinstein Co. | 1.5 (1,210) | –53% | 1220 | 29.1 |
The Secret Life of Bees | Fox Searchlight | 1.2 (1,110) | –48% | 1095 | 35.6 |
Slumdog Millionaire | Fox Searchlight | 1.0 (30,310) | 169%– | 32 | 1.6 |
Fireproof | IDP | .89 (1,080) | -29% | 823 | 30.61 |
Soul Men | MGM | .86 (1,060) | –63% | 814 | 9.99 |
Rachel Getting Married | Sony Classics | .78 (1,930) | -26% | 405 | 7.25 |
Eagle Eye | Par | .67 (890) | -54% | 757 | 99.07 |
Saw V | Lionsgate | .46 (660) | -74% | 694 | 56.4 |
Beverly Hills Chihuahua | BV | .44 (560) | -72% | 788 | 91.6 |
The Haunting of Molly Hartley | FreeStyle | .41 (670) | -72% | 614 | 13.2 |
Happy-Go-Lucky | Miramax | .35 (1,720) | -6% | 202 | 2.2 |
The Dark Knight | WB | .34 (1,140) | -32% | 298 | 529.7 |
Weekend Total ($500,000+ Films) | $162.60 | – | – | – | |
% Change (Last Year) | – | 61% | – | – | – |
% Change (Last Week) | – | 14% | – | – | – |
Also debuting/expanding | |||||
Synecdoche, NY | Sony Classics | .28 (2,790) | -15%- | 101 | 1.5 |
Yuvraaj | Eros | .13 (1,730) | – | 77 | 0.13 |
I Can’t Think Straight | Regent | 15,900 (5,300) | – | 3 | 0.02 |
Growing Up | Mongrel | 5,600 (1,870) | – | 3 | 0.01 |
Special | Magnolia | 3,600 (3,600) | – | 1 | 0.01 |
Domestic Market Share – To November 20, 2008
Distributor (releases) | Gross | Mrkt Share |
Warner Bros. (26) | 1582.5 | 18.70% |
Paramount (16) | 1469.5 | 17.40% |
Sony (24) | 1138.8 | 13.50% |
Universal (20) | 1044.7 | 12.40% |
Buena Vista (16) | 842,4 | 10.00% |
Fox (21) | 828.6 | 9.80% |
Lions Gate (18) | 384.9 | 4.50% |
Fox Searchlight (8) | 188.9 | 2.20% |
Focus (6) | 124.8 | 1.50% |
MGM (16) | 116.9 | 1.40% |
Overture (6) | 95.3 | 1.10% |
Paramount Vantage (11) | 86.5 | 1.00% |
Picturehouse (7) | 63.3 | 0.80% |
New Line (4) | 61.8 | 0.70% |
Miramax (9) | 60.9 | 0.70% |
Summit (4) | 55.4 | 0.70% |
Other * (303) | 308.3 | 3.60% |
* none greater than 0.4% | 8453.5 | 100.00% |
Top Domestic Grossers – To November 20, 2008
Title | Distributor | Gross |
The Dark Knight | WB | 529,325,841 |
Iron Man | Par | 318,338,993 |
Indiana Jones and the Kingdom of the Crystal Skull | Par | 317,023,851 |
Hancock | Sony | 229,431,675 |
WALL-E | BV | 223.319,791 |
Kung Fu Panda | Par | 215,908,653 |
Horton Hears a Who | Fox | 154,529,439 |
Sex and the City | WB | 152,647,258 |
Mamma Mia! | Uni | 144,023,348 |
The Chronicles of Narnia: Prince Caspian | BV | 141,682,713 |
The Incredible Hulk | Uni | 134,617,678 |
Wanted | Uni | 134,512,024 |
Get Smart | WB | 130,335,095 |
Madagascar: Escape 2 Africa | Par | 121,447,454 |
Juno* | Fox Searchlight | 115,568,583 |
Tropic Thunder | Par | 110,536,085 |
The Mummy: Tomb of the Dragon Emperor | Uni | 103,183,080 |
Journey to the Center of the Earth | WB | 101,608,407 |
Step Brothers | Sony | 101,294,165 |
You Don’t Mess With the Zohan | Sony | 100,112,110 |
*None greater than 755 playdates