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David Poland

By David Poland poland@moviecitynews.com

Another Rough Day At Variety

As Sharon Waxman sets off on rough seas that would likely sink her new venture even if it was more cleverly conceived (more on this later), word that some big names are heading out the door at Variety.
Maddy Hammond, one of the town’s great networkers and a big part of the Bart support system, was let go on Friday… I believe the same day she returned from Sundance.
Two other big bylines, one of which had a recent change in position at the company, joining Madeleine’s now-dying group, didn’t get back until this weekend.
The more ironic of the names was brought on board at the paper specifically because of the internet appeal developed over years.
The great and pressured question of the moment is, what will become of all this talent?
Sharon Waxman has been asking names to be on the site’s list of “contributing editors” without pay, contribution, or any other responsibilities. Presumably she is paying Kim Masters, but likely at “better than unemployment” rates (something we at MCN started at and grew out of for our established writers a few years back). None of the single voice blogs that are perceived to be successful have the money to hire even at “better than unemployed” rates, no matter how loud they crow as they toldja about themselves. The Hollywood Reporter and Variety are both contracting. LAT lost much of its underpaid awards season staff to the inability to pay last year’s wages. Etc, etc, etc.
As someone who still has a business that is creating enough revenue to employ over its head, it

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24 Responses to “Another Rough Day At Variety”

  1. gradystiles says:

    What a self-serving and utterly insincere post, regardless of how you try to spin it.

  2. David Poland says:

    Not sure how it serves me at all, Grady… please educate me.

  3. Roman says:

    Well, if only MCN was in the business of hiring interns willing to work for free (with references and industry experience no less)…

  4. David Poland says:

    There is not a single person working with MCN who doesn’t deserve more money or would not be making more money in the journalistic economy of a decade ago… even five years ago. We try to do the right thing. But the opportunity to take advantage of others – and the deperation to find a solution to a serious problem for trained professionals – is growing.
    I don’t know why Grady thinks so little of me, but it is overwhelming and I am trying to figure out what it means. To “report” on it as though I was not standing right in the middle of it would be dishonest and insincere.

  5. gradystiles says:

    Dave, I think the main issue I have is that your posts frequently have a “me, me, me!” tinge to them, even if you don’t realize it. Your website gets more hits than Variety.com, you did this or that video thing first, people will copy your Sundance chart (which, clearly, no one did), etc.
    You do the same thing in this article, mentioning what you do for your writers, etc. Yes, I realize that this is YOUR blog and website, but, man, sometimes it’s just over-bearing.

  6. Roman says:

    Grady, I’m seriously wondering if you are an idiot.
    “You do the same thing in this article, mentioning what you do for your writers, etc.”
    In the industry related post which discusses how various sites deal with decreasing revenues. This isn’t about Davind blowing his own pipe or pimping his staff. It’s an insight about how one guy deals with the situation. And I, for one, see nothing self-serving about it. I actually found it to be a welcome glimpse at an inner going-ons of a website that has survived more than one major awards season.
    It’s not like Harry Knowles turning every news story about about a story about himself. If you don’t understand the difference than what are you doing here?
    Did you miss the rather pointed jab at Nikki Finke too or do I have to point you to it?

  7. gradystiles says:

    David makes pointed jabs at Nikki Finke at any chance he gets (as well he should, by the way!).

  8. David Poland says:

    I make pointed jabs at Crazy Nikki about one time for every thirty in which they are called for.
    I’m not going to defend “me me me” as it seems that you will take that as more self-interest.
    And watch for those Festival Sales Charts to start cropping up elsewhere… I wonder whether you will apologize here, publicly, behind your pseudonym, when they do.

  9. jeffmcm says:

    If festival sales charts start popping up, David, you should be taking blame, not credit.

  10. gradystiles says:

    David, if Festival Sales charts with odds start showing up elsewhere that have clearly ripped you off, then, sure, I’ll apologize on here. (And, yes, I’ll continue to use my pseudonym, unfortunately…)

  11. Triple Option says:

    This is kind of a half step away but it’s about WB and something that was hinted at previously. I’m gonna ask in the broadest terms to illicit the widest answer, (and hopefully not come across looking like a complete moron) but how do you have a billion dollar film and still have to cut 10% of your workforce?
    I know Time Warner stock is down but how could they not have made quarterly earnings? What were the positions? I read something about outsourcing.
    What’s next for them? Other studios?

  12. LYT says:

    Triple Option, I actually asked a friend of mine who has produced movies in the past how the studios are suffering when people are still going to the movies.
    The main answer seems to be that overhead/upfront costs are going up on new projects.

  13. I was thinking the SAME thing, Triple Op…and came to the same conclusion Luke just mentioned. It was in response to Scott Mednelson’s piece in the Film Threat blog on the cheapening of “Iron Man 2.”
    But what I said there and will ask here is….why aren’t studios getting creative about structuring deals with stars? Like….offer a miniscule backend profit deal or a cut of merchandising?? Rather than go the cheaper route with these huge movies (replacing Howard with Cheadle, hiring half-assed directors for big properties, etc) why not find better ways to make sure people are getting paid?

  14. Jeffrey Boam's Doctor says:

    DP the chart was fun once I realised there was more detail. But it also proved that nearly all the first predictions were kind of simplistic and ultimately redundant. Your initial lineup failed to mention any of the actual hot sellers.

  15. Kim Voynar says:

    Jeffrey Boam’s Doctor,
    Just clarifying … our initial chart, which went up 1/16 (http://moviecitynews.com/festivals/sundance_2009/090116saleschart.html) pegged Brooklyn’s Finest, Spread, and The Winning Season, all of which sold during the fest, in the top five.

  16. David Poland says:

    Guys… you don’t seem to pay too much attention to the financial analysis that goes on here week after week, month after month, year after year.
    WB owns HALF of TDK… the movie cost, with P&A, about $350 million. Theatrical rentals are about $550 million. WB skims $100 million off the top for distribution and advertising. So that’s $100 million split two ways with Legendary.
    DVD and ancillaries are maybe another $300 million in profit.
    So WB walks away with $300 million from a billion dollar movie (though the distribution does have fixed costs)… very roughly indeed.
    Great.
    Body of Lies and Speed Racer eat half of that. Shuting down NL and Picturehouse costs the other half. The rest of the year’s schedule is borderline profitable (most of the green coming from leftover NL films).
    One billion dollar movie does not assure a studio in the pink. Harry Potter protects from dark times. And when you are as otherwise small as NL was, Rings can make everything look great. Until it stops. And a few years later, you are out of business.
    Paramount’s big year was even less attractive on the balance sheet.
    Grosses are as irrelevant to the bottom line as ticket sales. All the income in the world doesn’t help if you are spending more than you are taking in.
    DVD revenues were eaten by the agents and lawyers of the world… but then the DVD revenue started dropping and the studios were/are still paying out as though that money was still there. And that is why the movie business is spiralling right now. When the correction is settled in, there will be stability again. But with due respect to the many who don’t deserve this pain, the studios got massively fat and overly generous and all the math is working against them, big time. And it’s not anything that was unforseeable. But greed wears big, fat blinders.

  17. IOIOIOI says:

    Heat: you have explained the above about three times now. If the SMART folks are not getting it, and my DUMB ass gets the hint. Well… huh… you see how that works.
    Nevertheless; the amount of computing power continues to get greater and greater throughout the years. One of these days these overly expensive movies should hopefully cost less thanks to that computer power. Heck. Do not even get me started on the whole ad budgets for these movies. Everyone is broke. There has to be a better way to sell these movies, when everyone is broke.

  18. Triple Option says:

    David Poland ranted: All the income in the world doesn’t help if you are spending more than you are taking in.
    Yes, believe it or not, I understood this concept when I stopped chewing my crayons long enough to sit up and type the question. Apart from the theatrical rental split and Legendary Picture split, both of which I got, I didn

  19. David Poland says:

    Thing is, Trip, is that all the studios – Disney the least – are in need of a reconsideration at every level. The infrastructure grew in all areas in the Late VHS/DVD Era and has been excessive for a long time.
    The hard part is that when companies feel forced into this instead of really thinking about it, they make cuts that are too deep or misguided in many of the details.
    Also, the punchline is that the most expensive elements in the studios are NOT what is being fixed by these job cuts. The cost of buying TV for marketing is about one :30 spot on American Idol to every 5 (or more) mid-range salaries being cut. The cost of production, aside from the star salaries, which are more controllable by doing back end deals, is way out of control, driven by fear and ego, making many should-have-been-profitable movies into losers.
    But these elements will be the last to be really addressed because the people on top fear losing the control they thing that those expenditures bring and don’t give a rat’s ass about the infrastructure of the studios… though they should.
    This is also the way things roll with the talent unions.
    And the media cuts.
    It is all shockingly similar in all these arenas.

  20. Roman says:

    David, here’s my question,
    What would it mean for WB, if TDK didn’t defy expectations and was a profitable $650 million dollar (or even less) movie. That’s almost 2 times as much as Batman Begins made and would have been seen as success, even compared to Iron Man and the like.
    Forgetting the movie’s ultimate performance, was that movie a safe gamble for them?
    My point is, I don’t think there’s a studio out there that can afford to expect one movie to outweigh their half or more of their slate (especially if no early signs pointed that it would be a particularly profitable film in the first place).
    There’s no such thing as a loss leader in this industry so every big budget film is usually something someone somewhere believed would make its money back. That’s why Speed Racer hurt. That’s why Hellboy 2 was an anomoly and rare demonstration of balls in Hollywood.
    But what of TDK?

  21. David Poland says:

    If The Dark Knight was “just” double the movie that Batman Begins was, it would have been modestly profitable and WB would have had a bad year by most standards.
    As I have written before, take away TDK and WB’s “super” year looks almost exactly like Fox’s “disastrous” year.
    Iron Man was another case where the value to Paramount was not nearly what it is perceived to be. $60 million of pure profit is great. But if that

  22. jeffmcm says:

    I’ve asked this before, but are DVD sales sliding or is it DVD sales growth that’s sliding?

  23. David Poland says:

    DVD sales are sliding. DVD sales of movies have been sliding for 3 years now, with TV series sales keeping DVD sales growth overall going up.
    The hump of DVD sales growth pretty much ended last Christmas (2007).

  24. jeffmcm says:

    Well now I’m even more confused. Sales growth would have had to peak before sales would have started to slide (i.e. ‘the hump’ would have been more than 3 years ago) or have my math skills degenerated that much?

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
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“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

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