

By Leonard Klady Klady@moviecitynews.com
A Watchmen Pot Boils
Propelled by the debut of Watchmen, domestic box office rose by 12% from 2008. The adaptation of the acclaimed graphic novel opened to an estimated $56.7 million and accounted for roughly 50% of all movie ticket sales on its opening weekend.
The Watchmen saga – at least in regard to its tortured journey to the screen – is 1) worthy of a frank, unvarnished documentary recap and 2) likely to have several more chapters to play out over pending legal wrangles.
The first wave of its theatrical life is unquestionably dynamic. Others had struggled to adapt the material for the movies with thoughts of a two-parter or updating the material to a contemporary setting. Ultimately the single film (albeit 2 hours, 40 minutes) without benefit of marquee names was risky business and reported tepid response at early previews couldn’t have made studio execs happy in these recessionary times.
Tracking and advance ticket sales were also unremarkable up until a week prior to the movie’s release. Then it was like the floodgates opened and the downplayed expectations ramped up. There was still considerable caution in light of last week’s over-confident prognosis of The Jonas Brothersconcert film. No one was predicting more than a $50 million debut and most underplayed it closer to $40 million.
The bottom line is that it’s a good start for Watchmen with unquestionably a lot of hurdles ahead simply to cover costs. The fan base not atypically went to midnight sneaks and opening day shows and business eased up as the weekend advanced. A 50% drop next weekend would be another good sign; more than 66% would be worrisome.
Batman notwithstanding, most superhero/fantasy special effects movies have grossed better internationally. And the commercial embrace outside North America appears to be unrelated to the familiarity with the source inspiration.
Regardless of how Watchmen is ultimately perceived, it’s likely the majors won’t be introducing many if any new big budget ventures with franchise potential. The tempo of the times in an already risk-averse industry is hunker down and wait out the storm.
Weekend Estimates: March 6 – 8, 2009
Title | Distributor | Gross (avera | % chang | Theaters | Cume |
Watchmen | WB | 56.7 (15,690) | – | 3611 | 56.7 |
Madea Goes to Jail | Lions Gate | 8.7 (4,040) | -46% | 2151 | 76.4 |
Taken | Fox | 7.4 (2,460) | -25% | 3016 | 118 |
Slumdog Millionaire | Fox Searchlight | 6.9 (2,380) | -43% | 2890 | 125.4 |
Paul Blart: Mall Cop | Sony | 4.2 (1,650) | -25% | 2558 | 133.7 |
He’s Just Not That Into You | WB | 4.0 (1,650) | -33% | 2445 | 84.7 |
Coraline | Focus | 3.3 (1,670) | -38% | 1959 | 65.6 |
Confessions of a Shopaholic | BV | 3.1 (1,360) | -33% | 2290 | 38.4 |
Jonas Brothers Concert | BV | 2.8 (2,220) | -77% | 1276 | 16.8 |
Fired Up | Sony | 2.6 (1,460) | -29% | 1798 | 13.4 |
Gran Torino | WB | 2.1 (1,360) | -32% | 1520 | 141.6 |
The Reader | Weinstein Co. | 1.9 (1,590) | -35% | 1175 | 29.8 |
Friday the 13th | WB | 1.4 (830) | -62% | 1705 | 63.3 |
The International | Sony | 1.3 (1,130) | -53% | 1184 | 23.7 |
Street Fighter: Legend of Chun-Li | Fox | 1.3 (1,150) | -72% | 1164 | 7.1 |
The Pink Panther 2 | Sony | 1.3 (1,050) | -48% | 1219 | 34.6 |
Push | Summit | 1.1 (990) | -51% | 1142 | 29.6 |
Hotel for Dogs | Par | 1.0 (930) | -38% | 1120 | 69.2 |
Madama Butterfly | Metropolitan | .81 (2,810) | 288 | 0.81 | |
The Wrestler | Fox Searchlight | .78 (1,150) | -44% | 679 | 24.7 |
Milk | Focus | .61 (1,360) | -59% | 447 | 31.1 |
Curious Case of Benjamin Button | Par | .50 (1,250) | -37% | 401 | 126.2 |
Weekend Total ($500,000+ Films) | $113.80 | – | – | – | |
% Change (Last Year) | – | 12% | – | – | – |
% Change (Last Week) | – | 9% | – | – | – |
Also debuting/expanding | |||||
One Week | Mongrel | .18 (3,030) | – | 61 | 0.18 |
The Horsemen | Lions Gate | 66,300 (880) | – | 75 | 0.07 |
Everlasting Moments | IFC | 41,500 (8,300) | – | 5 | 0.04 |
Phoebe in Wonderland | Thinkfilm | 26,600 (2,420) | – | 11 | 0.03 |
Tokyo! | Vitagraph | 22,700 (22,700) | – | 1 | 0.02 |
12 | Sony Classics | 11,100 (2,220) | – | 5 | 0.01 |
Fados | Zeitgeist | 11,000 (11,000) | – | 1 | 0.01 |