

By Leonard Klady Klady@moviecitynews.com
Hannalujah!
The great Easter egg hunt delivered record breaking numbers with Hannah Montana: The Movieleading the charge with an estimated $34.3 million. The holiday session also included two other national debuts. Anti-Paul Blart: Mall Cop Observe and Report ranked fourth overall with a middling $11.1 million while the live-action manga adaptation Dragonball: Evolution eked out $4.6 million.
Limited freshmen releases ranged from passable to poor. The Punjabi Mera Mera Ki Rishta was among the buoyant with close to $100,000 at 16 sites while on the flip side, the Sundance-preemed big screen version of author Michael Chabon’s The Mysteries of Pittsburgh generated a listless $34,500 from 18 venues.
Overall box office pushed close to $140 million to better past Easter frames by 8% though admissions lagged behind.
The nation’s trio of movie tracking companies made predictions that were again unanimous … and wrong with estimates for Hannah Montana that ranged from the high teens to the low 20s. Last week they were shy roughly $20 million on expectations for Fast & Furious and put the lie to the theory that competition would improve methodologies from the terrible days of market research monopoly. It’s a situation that wouldn’t be tolerated in political polling but in the film industry this long tradition tends to get a shrug as a response.
The trackers were also a tad high on Observe and Report, so anticipation was that the two debutants would be more competitive as well as poor seconds to both F & F and Monsters vs. Aliens. Both advance ticketing outlets showed Hannah selling in excess of 50% of their sales and should either create a viable template that translates pre-buys to box office, a more viable box office barometer could be in the offing.
The weekend tally dipped back by 11% from last weekend’s Fast salvo but exceeded the 2008 total by 50%. It was however 25% improved from Easter weekend 2008 when the second weekend of Horton Hears a Who outpaced the bow of Meet the Browns with respective grosses of $24.6 million and $20.1 million.
The alternative arena continues to be lean and sparse with just Sunshine Cleaning and Sin Nombre– which had its first significant expansion this weekend — propping up a significantly more exploitable viewing segment than is currently being tapped.
Weekend Estimates – April 10-12, 2009
Title | Distributor | Gross (average | % change | Theaters | Cume |
Hannah Montana: The Movie | BV | 34.3 (11,010) | – | 3118 | 34.3 |
Fast & Furious | Uni | 28.7 (8,270) | -60% | 3472 | 118 |
Monsters vs. Aliens | Par | 22.5 (5,450) | -31% | 4136 | 140.9 |
Observe and Report | WB | 11.1 (4,060) | – | 2727 | 11.1 |
I Love You Man | Par | 6.5 (2,440) | -17% | 2643 | 59 |
Knowing | Summit | 6.4 (2,180) | -22% | 2925 | 67.7 |
The Haunting in Connecticut | Lions Gate | 5.7 (2,090) | -40% | 2721 | 46.3 |
Dragonball Evolution | Fox | 4.6 (2,120) | – | 2181 | 4.6 |
Adventureland | Miramax | 3.4 (1,820) | -40% | 1876 | 11.4 |
Duplicity | Uni | 3.0 (1,510) | -28% | 1965 | 36.8 |
Race to Witch Mountain | BV | 1.9 (890) | -40% | 2172 | 62 |
Sunshine Cleaning | Overture | 1.8 (2,960) | -2% | 598 | 7.2 |
Taken | Fox | 1.1 (1,250) | -29% | 872 | 141.1 |
12 Rounds | Fox | .78 (860) | -65% | 908 | 10.7 |
Watchmen | WB | .57 (1,260) | -47% | 453 | 106.4 |
Last House on the Left | Uni | .54 (870) | -56% | 623 | 31.7 |
Paul Blart: Mall Cop | Sony | .51 (1,240) | 37% | 411 | 144.7 |
Sin Nombre | Focus | .33 (5,050) | 79% | 65 | 0.81 |
Under the Sea 3D | WB | .32 (7,440) | 25% | 43 | 5.4 |
Slumdog Millionaire | Fox Searchlight | .27 (890) | -46% | 304 | 140.7 |
Weekend Total ($500,000+ Films) | – | $133.40 | – | – | – |
% Change (Last Year) | – | 50% | – | – | – |
% Change (Last Week) | – | -11% | – | – | – |
Also debuting/expanding | |||||
Tera Mera ki Rishta | Bollyada | 98,300 (6,140) | – | 16 | 0.1 |
Anvil! The Story of Anvil | Abramorama | 36,100 (7,220) | 261% | 5 | 0.05 |
The Mysteries of Pittsburgh | Peace Arch | 34,500 (1,920) | – | 18 | 0.03 |
Lymelife | Screen Media | 28,100 (7,020) | – | 4 | 0.03 |
Adrift in Tokyo | Evokative | 6,300 (6,300) | – | 1 | 0.01 |
In a Dream | Intl Film Circuit | 5,400 (5,400) | – | 1 | 0.01 |
Empty Nest | Outlander | 4,600 (2,300) | – | 2 | 0.01 |
Top Domestic Grossers – January 1 – April 5, 2009
Title | Distributor (releases) | Gross (millions) |
Paul Blart: Mall Cop | Sony | 143,162,362 |
Gran Torino * | WB | 140,355,806 |
Taken | Fox | 139,416,323 |
Slumdog Millionaire * | Fox Searchlight | 118,017,360 |
Watchmen | WB | 105,346,566 |
Monsters vs. Aliens | Par | 104,799,387 |
He’s Just Not That Into You | WB | 92,901,114 |
Madea Goes to Jail | Lionsgate | 89,869,224 |
Curious Case of Benjamin Button * | Par | 74,561,249 |
Coraline | Focus | 74,255,387 |
Hotel for Dogs | Par | 71,651,821 |
Fast & Furious | Uni | 70,950,500 |
Marley and Me * | Fox | 70,640,439 |
Friday the 13th | WB | 64,877,692 |
Bride Wars | Fox | 58,570,609 |
Race to Witch Mountain | BV | 58,249,111 |
Knowing | Summit | 58,219,770 |
Bedtime Stories * | BV | 54,991,653 |
My Bloody Valentine 3D | Lionsgate | 51,700,492 |
I Love You, Man | Par | 49,159,559 |
* does not include 2008 box office |