

By Leonard Klady Klady@moviecitynews.com
LOL
A modicum of laughter propelled Funny People to the top of the weekend box office chart with an estimated $23.2 million. The frame also saw a complete miss for the family targeted Aliens in the Attic of $7.7 million and an OK $3.3 million for the thriller The Collector.
The session also included a flood of specialized fare including sturdy bows for Love Aaj Kal of $702,000 on the Bollywood circuit and a $323,000 tally for Les Doigts Croches in the Quebec marketplace. Limited openers also had strong initial forays with the oddball romance Adam grossing $68,100; Korean vampire yarn Thirst biting into $56,200 and non-fiction dolphin expose The Coveflipping $55,300. Each of the trio bowed on four screens while Cannes-prized Lorna’s Silencegrossed $33,700 from six venues.
Still the glut couldn’t stave off summer’s viewing attrition with box office experiencing significant declines from both last weekend and last year.
While Funny People was being positioned as a comedy, the reality was a more sober-sided yarn of comics with tsoris. Exit polls also revealed that the film was drawing in a primarily young male audience rather than what was perceived as a broader appeal picture. Business dropped 15% from opening day and some invoked the newly coined “twitter” effect as a factor keeping it from opening to more than $30 million.
There wasn’t a lot of enthusiasm for Aliens in the Attic especially with both G-Force and the latestHarry Potter still potent box office attractions. HP6 finally launched its Imax playdates and the 166 large format venues accounted for about $3.2 million (18%) of its weekend earnings.
Buoyed more by word-of-mouth than marketing The Collector generated a respectable return. One can well understand the reluctance of a small distributor to compete against the seasonal behemoths but there’s also the inevitability that a perfunctory ad buy will leave millions on the floor.
Weekend box office shrank to about $125 million for an 18% decline from last weekend. It was a slightly steeper 19% behind 2008 when the third weekend of The Dark Knight edged out the debut of The Mummy sequel with $42.7 million to the latter’s $40.5 million.
To date summer 2009 has generated revenues of roughly $3.2 billion and the current weekend results have put it behind last year at this point by 0.5%. G.I. Joe can’t come too soon or too big.
One largely unseen summer success story is taking place in Quebec where the local action-comedyDe Pere en flic has grossed more than $6 million – the first indigenous blockbuster since Bon Cop, Bad Cop in 2006. That venue has also seen a couple of other Canuck films do well in the current hot season as well as the Swedish nail-biter import Millennium.
Weekend Estimates: July 31 – August 2, 2009
Title | Distributor | Gross (averag | % change | Theater | Cume |
Funny People | Uni | 23.3 (7,770) | – | 3007 | 23.2 |
Harry Potter and the Half-Blood Pr | WB | 17.6 (4,010) | -40% | 4393 | 255.4 |
G-Force | BV | 17.2 (4,650) | -46% | 3697 | 66.6 |
The Ugly Truth | Sony | 12.8 (4,430) | -54% | 2882 | 54.2 |
Aliens in the Attic | Fox | 7.7 (2,490) | – | 3106 | 7.7 |
The Orphan | WB | 7.2 (2,610) | -44% | 2750 | 26.7 |
Ice Age: Dawn of the Dinosaurs | Fox | 5.2 (1,900) | -38% | 2757 | 181.8 |
The Hangover | WB | 5.0 (2,040) | -22% | 2071 | 255.7 |
The Proposal | BV | 4.8 (1,970) | -25% | 2435 | 148.8 |
Transformers: Revenge of the Fall | Par | 4.6 (1,740) | -44% | 2626 | 388.1 |
The Collector | FreeStyle | 3.3 (2,510) | – | 1325 | 3.3 |
(500) Days of Summer | Fox Searchlight | 2.7 (10,300) | 67% | 266 | 6.8 |
Public Enemies | Uni | 2.3 (1,430) | -47% | 1620 | 93 |
The Hurt Locker | Summit | 1.8 (3,520) | 28% | 523 | 6.7 |
Up | BV | 1.1 (1,500) | -35% | 726 | 286 |
Bruno | Uni | .88 (1,180) | -59% | 747 | 59.1 |
Love Aaj Kal | Eros | .70 (6,890) | – | 102 | 0.7 |
My Sister’s Keeper | WB | .66 (1,010) | -51% | 656 | 46.7 |
Du Pere en flic | Alliance | .63 (9,520) | -26% | 105 | 6.4 |
Night at the Museum 2 | Fox | .53 (1,520) | -19% | 349 | 174 |
The Taking of Pelham 123 | Sony | .35 (1,010) | -28% | 348 | 64.4 |
Weekend Total ($500,000+ Films) | $120.00 | – | – | – | |
% Change (Last Year) | – | -19% | – | – | – |
% Change (Last Week) | – | -19% | – | – | – |
Also debuting/expanding | |||||
Les Doigts Croches | Alliance | .32 (4,970) | – | 65 | 0.32 |
In the Loop | IFC | .26 (8,160) | 36% | 32 | 0.54 |
Moon | Sony Classics | .24 (1,280) | -38% | 188 | 3.9 |
Away We Go | Focus | .15 (1,050) | -48% | 142 | 9.2 |
Fifty Dead Men Walking | TVA | 68,820 (3,130) | – | 22 | 0.07 |
Adam | Searchlight | 68,100 (17,020) | – | 4 | 0.07 |
Thirst | Focus | 56,200 (14,050) | – | 4 | 0.06 |
The Cove | Roadside Attrac | 55,300 (13,820) | – | 4 | 0.06 |
Lorna’s Silence | Sony Classics | 33,700 (5,620) | – | 6 | 0.03 |
Flame & Citron | IFC | 10,400 (5,200) | – | 2 | 0.01 |
Gotta Dance | Dramatic Force | 7,300 (7,300) | – | 1 | 0.01 |
You, the Living | Palisades | 5,900 (5,900) | – | 1 | 0.01 |
Not Quite Hollywood | Magnolia | 4,400 (4,400) | – | 2 | 0.01 |
Domestic Market Share: January 1 – July 30, 2009
Distributor (releases) | Gross | Market Share |
Warner Bros. (23) | 1312.9 | 20.50% |
Paramount (12) | 1162.5 | 18.20% |
Fox (12) | 864.7 | 13.50% |
Buena Vista (13) | 788.6 | 12.30% |
Sony (14) | 663.5 | 10.40% |
Universal (14) | 605.2 | 9.50% |
Lions Gate (7) | 237.4 | 3.70% |
Fox Searchlight (7) | 198.5 | 3.10% |
Summit (7) | 152.3 | 2.40% |
Focus (5) | 104.5 | 1.60% |
Paramount Vantage (2) | 52.4 | 0.80% |
MGM (3) | 42.3 | 0.70% |
Miramax (5) | 41.1 | 0.70% |
Weinstein Co. (6) | 34.5 | 0.50% |
Other * (172) | 133.4 | 2.10% |
* none greater than 0.45% | 6393.8 | 100% |
Medea Goes to Jail | Lions Gate | 91,092,583 |
* does not include 2008 box office |
Top Domestic Grosses: January 1 – July 30, 2009
Title | Distributor | Gross |
Transformers: Revenge of the Fall | Par | 383,500,991 |
Up | BV | 284,878,665 |
Star Trek | Par | 254,334,469 |
The Hangover | WB | 250,696,417 |
Harry Potter and the Half-Blood Pr | WB | 237,762,860 |
Monsters vs. Aliens | Par | 197,895,942 |
X-Men Origins: Wolverine | Fox | 179,556,048 |
Ice Age: Dawn of the Dinosaurs | Fox | 176,542,789 |
Night at the Museum 2 | Fox | 173,454,677 |
Fast & Furious | Uni | 155,206,768 |
Paul Blart: Mall Cop | Sony | 146,777,505 |
Taken | Fox | 145,000,989 |
The Proposal | BV | 144,033,677 |
Gran Torino * | WB | 142,251,852 |
Angels & Demons | Sony | 133,185,462 |
Terminator Salvation | WB | 124,182,894 |
Slumdog Millionaire * | Fox Searchlight | 119,092,566 |
Watchmen | WB | 107,599,799 |
He’s Just Not That Into You | WB | 93,953,653 |
Medea Goes to Jail | Lions Gate | 91,092,583 |
* does not include 2008 box office |