

By Leonard Klady Klady@moviecitynews.com
I Want to Live ’til Monday
A trio of new titles couldn’t catch Cloudy with a Chance of Meatballs for the weekend box office crown. Cloudy was hardly overcast as it dipped a modest 20% in its sophomore session to gross an estimated $24.4 million.
But it was disappointing returns for the freshman class. The science-fiction thriller Surrogatesranked second with $14.7 million and a slot behind the resurrected Fame clocked in with $10 million. Further down the list Pandorum was lost in space with $4.3 million.
Regional and niche activity proved to be more buoyant. In Canada, the big screen sequel to the TV hit The Trailer Park Boys raised significant laughs of $1.4 million and in Quebec Coco Before Chanel contributed about half of the North American box office of $340,000. On the Bollywood circuit there was OK response of $163,000 for What’s Your Raashee? At 77 sites.
Exclusives were dominated by a rousing $58,000 per screen for Michael Moore’s provocativeCapitalism: A Love Story at four venues. There were also initial signs of strength for the dramaThe Boys are Back of $48,700 from six screens and the spooky Paranormal Activity raised $85,300 at a dozen specialized sites. Also notably was the $21,700 Manhattan exclusive of Brief Interviews with Hideous Men.
Still, the alternative stream couldn’t stave off overall box office downturns.
Tracking had anticipated roughly a $20 million bow for Surrogates and the stylish marketing and intriguing premise appeared to be raising audience interest. However, there was some concern that ad images might be confused for a fashion or perfume promotion and the b.o. result suggest that there may have been some mixed messages.
Similarly Fame had some advance predictions at $15 million on the high side. And while the film displayed core appeal with a younger, female demo, there was limited response from the generation that remembered the 1980 original or its television spinoff.
The session also featured 502 Saturday sneaks for the upcoming distaff roller derby opus Whip It. It also attracted younger women and studio exits indicated an encouraging 65% overall capacity. Also of note, the latest Harry Potter crossed $300 million domestically.
Weekend revenues pushed toward $95 million that translated into a 7% erosion from the prior weekend. It was a slighter steeper 8% drop from 2008 when debuts of Eagle Eye and Nights in Rodanthe led with respective tallies of $29.1 million and $13.4 million.
The spectacular if limited first blush for Capitalism might just bear out that Michael Moore’s partisan political tilt fares better when examining the aftermath of catastrophe rather than getting into the fray as his prior effort Sicko did on health care. Regardless, he remains the rare bird as the preeminent non-fiction commercial dynamo.
Weekend Estimates: September 25-27, 2009
Title | Distributor | Gross (avg) | % change | Theaters | Cume |
Cloudy with a Chance of Meatballs | Sony | 24.4 (7,820) | -20% | 3119 | 59.8 |
Surrogates | BV | 14.7 (4,990) | New | 2951 | 14.7 |
Fame | MGM | 10.0 (3,220) | New | 3096 | 10 |
The Informant! | WB | 6.6 (2,530) | -37% | 2505 | 20.7 |
I Can Do Bad All By Myself | Lionsgate | 4.7 (2,220) | -52% | 2120 | 44.5 |
Love Happens | Uni | 4.3 (2,260) | -47% | 1898 | 14.7 |
Pandorum | Overture | 4.3 (1,710) | New | 2506 | 4.3 |
Jennifer’s Body | Fox | 3.3 (1,210) | -52% | 2738 | 12.1 |
9 | Focus | 2.8 (1,370) | -50% | 2025 | 27.1 |
Inglourious Basterds | Weinstein Co. | 2.6 (1,320) | -32% | 1960 | 114.3 |
All About Steve | Fox | 2.2 (1,120) | -35% | 1965 | 29.8 |
Trailer Park Boys 2 | Alliance | 1.4 (6,980) | New | 202 | 1.4 |
The Final Destination | WB | 1.4 (1,160) | -43% | 1175 | 64.6 |
Julie & Julia | Sony | 1.2 (900) | -38% | 1328 | 90.5 |
District 9 | Sony | 1.1 (1,150) | -45% | 925 | 113.5 |
Sorority Row | Summit | 1.0 (660) | -60% | 1523 | 10.6 |
G.I. Joe: Rise of Cobra | Par | .70 (780) | -49% | 895 | 147.3 |
Bright Star | Apparition | .66 (5,090) | 248% | 130 | 0.95 |
The Time Traveler’s Wife | WB | .53 (650) | -48% | 810 | 61.7 |
Gamer | Lionsgate | .51 (650) | -64% | 780 | 20.1 |
The Hangover | WB | .44 (1,240) | -6% | 355 | 274.5 |
Weekend Total ($500,000+ Films) | – | $88.40 | – | – | – |
% Change (Last Year) | – | -8% | – | – | – |
% Change (Last Week) | – | -7% | – | – | – |
Also debuting/expanding | |||||
(500) Days of Summer | Fox Searchlight | .36 (880) | -44% | 414 | 31.6 |
I Hope They Serve Beer in Heaven | FreeStyle | .35 (2,900) | New | 120 | 0.35 |
Coco Before Chanel | Alliance/Sony Class | .34 (8,670) | New | 39 | 0.34 |
My One and Only | FreeStyle | .27 (1,060) | -3% | 256 | 1.9 |
Capitalism: A Love Story | Overture | .23 (58,010) | New | 4 | 0.3 |
What’s Your Raashee? | UTV | .16 (2,120) | New | 77 | 0.15 |
Paris | IFC | .12 (3,970) | 164% | 31 | 0.19 |
Paranormal Activity | Par | 94,200 (7,850) | New | 12 | 0.09 |
The Boys Are Back | Miramax | 48,700 (8,120) | New | 6 | 0.05 |
The Providence Effect | Slow Hand | 29,300 (2,090) | New | 14 | 0.3 |
Brief Interviews with Hideous Men | IFC | 21,700 (21,700) | New | 1 | 0.02 |
The Blue Tooth Virgin | Regent | 2,240 (1,120) | New | 2 | 0.01 |
Domestic Market Share: To September 17, 2009
Distributor (releases) | Gross | Mrkt Share |
Warner Bros. (27) | 1592.2 | 20.40% |
Paramount (13) | 1331.5 | 17.10% |
Sony (17) | 951.1 | 12.20% |
Fox (15) | 948.9 | 12.20% |
Buena Vista (16) | 898.1 | 11.50% |
Universal (17) | 691.2 | 8.90% |
Lionsgate (10) | 296.8 | 3.80% |
Fox Searchlight (9) | 234.3 | 3.00% |
Weinstein Co. (8) | 177.9 | 2.30% |
Summit (9) | 175.5 | 2.30% |
Focus (8) | 137.1 | 1.80% |
Paramount Vantage (4) | 67.5 | 0.90% |
Miramax (6) | 51.8 | 0.70% |
MGM (3) | 42.3 | 0.50% |
Other * (237) | 187.9 | 2.40% |
* none greater than 0.4% | 7784.1 | 100.00% |
Top Limited Releases – January 1 – September 24, 2009
Title | Distributor (releases) | Gross (millions) |
The Wrestler * | Fox Searchlight | 25,068,864 |
Under the Sea 3D | WB | 17,528,485 |
Milk * | Focus | 17,246,974 |
The Hurt Locker | Summit | 12,441,192 |
Sunshine Cleaning | Overture | 12,062,558 |
Away We Go | Focus | 9,552,776 |
Du Pere en flic | Alliance | 8,874,944 |
Whatever Works | Sony Classics | 5,280,054 |
Deep Sea 3-D | WB/Imax | 5,261,884 |
Moon | Sony Classics | 4,843,670 |
Entre les murs (The Class) | Sony Classics | 3,766,810 |
The Brothers Bloom | Summit | 3,531,756 |
Two Lovers | Magnolia | 3,149,034 |
Magnificent Desolation * | Imax | 2,808,748 |
Cheri | Mrmx | 2,715,657 |
Rachel Getting Married * | Sony Classics | 2,696,170 |
Easy Virtue | Sony Class/Alliance | 2,653,621 |
Sin Nombre | Focus | 2,536,665 |
Space Station * | Imax | 2,534,006 |
* does not include 2008 box office |