

By Leonard Klady Klady@moviecitynews.com
Dis and Dat
Michael Jackson’s This Is It led weekend ticket sales with an estimated $21.1 million. It was the only wide release for the frame and as it fell short of out-sized predictions, business experienced a sharp downturn from seven days earlier.
The limited release of The Boondock Saints II proved unexpectedly strong while neither of the new Bollywood entries — London Calling and Aladin — displayed a great deal of commercial heft. The critically acclaimed genre entry The House of the Devil emerged as the most potent of the weekend exclusives and other new toe-testers including the South African set Skin had passable bows.
Traditionally business takes a hit on Halloween and with the holiday falling on Saturday industry mavens girded for the worst. Ghoul night had a definite effect on business though the spate of horror-themed movies was less spooked than movies of other genres.
The big noise was unquestionably This Is It, culled from hours of rehearsal footage preparing for the concert tour Michael Jackson never gave. The drumbeat from the studio as well as formidable advance ticket sales spawned predictions as high as $250 million worldwide for its first five days in release.
The weekend estimate got trimmed to $101 million and as expected international response was more torrid than domestic. One studio source cited Halloween as a factor for its muted performance but it’s clear from exit surveys that the missed hurdle was attracting crowds outside the late performer’s fan base. Nonetheless the spin machine was working hard, tub-thumping the film as the biggest opening for a concert film (not a huge well to draw from) and that its gross far exceeded the price of acquisition, suggesting a profitability it’s yet to attain when one factors in print and advertising costs.
Session ticket sales should record revenues of about $85 million for a 29% decline from last weekend. It was a more modest 4% off the pace of 2008 when the second weekend of High School Musical 3 led with $15.3 million and freshmen releases Zack and Mira Make a Porno and Changeling enter with respective grosses of $10.1 million and $9.7 million.
While there was an overall sense of a time out in the marketplace there was one notable exception. The Boondock Saints II derives from a latter day Mean Streets yarn that had a classic film maudit production history and a tortured limited theatrical experience. Nonetheless it achieved a cult following and impressive video sales that proved sufficiently alluring to investors. Its near $9,000 theater average should pave the way for a more respectable and realized theatrical experience second time around.
Weekend Estimates: October 30 – November 1, 2009
Title | Distributor | Gross (avg) | % change | Theaters | Cume |
This is It | Sony | 21.1 (6,064) | New | 3481 | 32.3 |
Paranormal Activity | Par | 16.6 (6,890) | -22% | 2404 | 84.4 |
Law Abiding Citizen | Overture | 6.9 (2,510) | -44% | 2764 | 51 |
Couples Retreat | Uni | 6.0 (1,990) | -43% | 3026 | 86.6 |
Where the Wild Things Are | WB | 5.1 (1,410) | -63% | 3645 | 61.9 |
Saw VI | Lionsgate | 5.1 (1,680) | -64% | 3036 | 22.4 |
The Stepfather | Sony | 3.2 (1,350) | -49% | 2346 | 24.5 |
Astro Boy | Summit | 3.0 (1,000) | -55% | 3020 | 10.9 |
Amelia | Fox Searchlight | 2.9 (2,730) | -25% | 1070 | 8.2 |
Cirque du Freak: The Vampire’s Assistant | Uni | 2.8 (1,000) | -56% | 2754 | 10.5 |
Zombieland | Sony | 2.6 (1,250) | -39% | 2056 | 71.1 |
Cloudy with a Chance of Meatballs | Sony | 2.6 (1,110) | -51% | 2322 | 118.4 |
A Serious Man | Focus | 1.0 (4,120) | -10% | 238 | 4.5 |
The Boondock Saints II | Apparition | .60 (8,870) | New | 68 | 0.6 |
An Education | Sony Classics | .44 (9,610) | 20% | 46 | 1.5 |
Halloween II | Weinstein Co. | .43 (400) | 1337% | 1083 | 33.1 |
The Invention of Lying | WB | .40 (880) | -53% | 452 | 17.6 |
Good Hair | Roadside Attraction | .38 (930) | -58% | 411 | 3.4 |
Capitalism: A Love Story | Overture | .36 (730) | -50% | 492 | 13.6 |
Coco Before Chanel | Alliance/Sony Class | .34 (3,320) | -2% | 102 | 3.3 |
Weekend Total ($500,000+ Films) | – | $111.55 | – | – | – |
% Change (Last Year) | – | -4% | – | – | – |
% Change (Last Week) | – | -29% | – | – | – |
Also debuting/expanding | |||||
Tosca Live | Fathom | .22 (3,450) | New | 63 | 0.22 |
London Dreams | Studio 18 | .16 (2,390) | New | 66 | 0.16 |
Aladin | Eros | 54,300 (970) | New | 56 | 0.05 |
The Maid | Elephant Eye | 52,600 (4,050) | 24% | 13 | 0.14 |
AntiChrist | IFC | 40,500 (3,380) | -43% | 12 | 0.15 |
The House of the Devil | Magnolia | 25,100 (8,370) | New | 3 | 0.03 |
Skin | JDF | 22,600 (5,650) | New | 4 | 0.02 |
Gentlemen Broncos | Searchlight | 8,900 (4,450) | New | 2 | 0.01 |
Storm | Film Movement | 8,800 (4,400) | New | 2 | 0.01 |
Looking for Palladin | Wildcat | 2,700 (2,700) | New | 1 | 0.01 |
Domestic Market Share: To October 22, 2009
Distributor (releases) | Gross | Mrkt Share |
Warner Bros. (29) | 1695.9 | 19.80% |
Paramount (14) | 1404.1 | 16.40% |
Sony (20) | 1140.3 | 13.30% |
Buena Vista (19) | 970.6 | 11.40% |
Fox (15) | 964.2 | 11.30% |
Universal (19) | 792.1 | 9.30% |
Lionsgate (12) | 327.9 | 3.80% |
Fox Searchlight (11) | 253.1 | 3.00% |
Weinstein Co. (8) | 186.6 | 2.20% |
Summit (10) | 185.9 | 2.20% |
Focus (9) | 147.8 | 1.70% |
Overture (7) | 95.9 | 1.10% |
Paramount Vantage (4) | 67.6 | 0.80% |
MGM (4) | 64.6 | 0.80% |
Miramax (7) | 52.9 | 0.60% |
Other * (267) | 192.6 | 2.30% |
* none greater than 0.4% | 8542.1 | 100.00% |