

By Leonard Klady Klady@moviecitynews.com
Eyktan Kifkeyä (King of the World Na’vi-Style)
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Inclement weather aside in the American Northeast, Avatarsoared to an estimated $72.5 million domestically and added an additional $232 million from international markets in its debut round. The frame’s other national newcomer was the comedy Did You Hear About the Morgans? that ranked fourth with an uninspired $6.7 million.
The session was also rife with limited and exclusive freshman, many positioning for award’s season. The musicalNine was forte with $253,000 from four soundstages while the twangier Crazy Heart had a tuneful $84,400 from a stringed quartet. Also potent was the lively history lessonThe Young Victoria with $242,000 at 44 venues. Tamil language Vettaikaran bowed on nine with a $70,300 tally. But the reminder re-issue for The Hurt Locker largely went unnoticed; generating a $630 screen average from 129 bunkers.
Anticipation was humongous for James Cameron’s science-fiction Pandora box with avids among the pundits predicting six figure grosses in North America. More tempered prognosticators expected a $75 million to $80 million and when blizzards are factored into the equation it performed right on cue. Such hefty markets as New York, Philadelphia and D.C. saw box office took weather hits ranging from 30% to 70% on Friday that eroded sales nationally by approximately 10%.
In North America Avatar’s 2,038 3-D playdates (including 179 at Imax theaters) accounted for about 70% of total box office. Internationally the film set a record opening number for a non-sequel movie. It debuted in most major markets save Japan, China and Italy.
Also on the record front, domestic box office kinda passed $10 billion on Sunday. The caveat is that box office reporting by the majors includes Canadian grosses at par. However, even with adjustments the $10 billion level will be reached during the calendar for the first time.
Weekend revenues climbed to roughly $135 million for a hefty 38% boost from the prior weekend and an even mightier 52% expansion from 52 weeks earlier. In 2008, debuts of Yes Man, Seven Pounds and The Tale of Desperaux led the charts with respective bows of $18.2 million, $14.8 million and $10.1 million.
The kudo mosh pit appears to have crushed the likes of Invictus, Brothers and The Road among others. Up in the Air has avoided the turbulence with the addition of 103 engagements and a still buoyant near $18,000 screen average. And the nichier response to The Fantastic Mr. Fox, Me and Orson Welles and The Lovely Bones will probably translate into acknowledgment in secondary categories.
The new kids on the block are Nine and Crazy Heart – both attempting to strum into the crowded field. The former based on Fellini’s 8½ has (despite a few exceptions) received some of the year’s most devastating reviews and will have huge hurdles to overcome as it expands. But audiences appear wholly engagement by the country music saga and while it may never breakout, it remains a strong candidate for steady, consistent business.
Weekend Estimates: December 18-20, 2009
Title | Distributor | Gross (avg) | %chg | Theas | Cume |
Avatar | Fox | 72.5 (20,990) | – | 3452 | 72.5 |
The Princess and the Frog | BV | 12.1 (3,490) | -55% | 3475 | 44.7 |
The Blind Side | WB | 9.8 (2,880) | -35% | 3407 | 164.5 |
Did You Hear About the Morga | Sony | 6.7 (2,460) | – | 2718 | 6.7 |
Twilight: New Moon | Summit | 4.4 (1,450) | -45% | 3035 | 274.6 |
Invictus | WB | 4.2 (1,990) | -51% | 2125 | 15.9 |
A Christmas Carol | BV | 3.3 (1,610) | -51% | 2070 | 130.7 |
Up in the Air | Par | 3.1 (17,880) | 31% | 175 | 8.1 |
Brothers | Lions Gate | 2.6 (1,300) | -48% | 2009 | 22.1 |
Old Dogs | BV | 2.2 (840) | -50% | 2630 | 43.5 |
2012 | Sony | 2.1 (940) | -51% | 2242 | 158.9 |
Armored | Sony | 1.2 (800) | -65% | 1538 | 14.2 |
Precious | Lions Gate | 1.1 (1,140) | -10% | 1003 | 40 |
Ninja Assassin | WB | .89 (770) | -67% | 1155 | 36.4 |
Planet 51 | Sony/Alliance | .79 (590) | -65% | 1349 | 38.5 |
The Road | Weinstein Co. | .65 (1,640) | 28% | 396 | 4.9 |
The Fantastic Mr. Fox | Fox | .59 (1,030) | -58% | 575 | 17.4 |
Everybody’s Fine | Miramax | .58 (580) | -74% | 1003 | 8.8 |
The Boondock Saints II | Apparition | .38 (950) | -52% | 404 | 9.3 |
Nine | Weinstein Co. | .25 (63,250) | – | 4 | 0.25 |
Weekend Total ($500,000+ Films) | $128.80 | – | – | – | |
% Change (Last Year) | – | 52% | – | – | – |
% Change (Last Week) | – | 38% | – | – | – |
Also debuting/expanding | |||||
The Young Victoria | Apparition/Allia | .24 (5,500) | – | 44 | 0.24 |
An Education | Sony Classics | .20 (890) | -38% | 219 | 7.1 |
The Tales of Hoffman – Live | Fathom | .19 (2,290) | – | 83 | 0.19 |
Broken Embraces | Sony Classics | .18 (5,900) | 62% | 6 | 0.77 |
Me and Orson Welles | FreeStyle | .16 (1,190) | 1% | 132 | 0.55 |
A Single Man | Weinstein Co. | .13 (14,890) | -38% | 9 | 0.46 |
Crazy Heart | Fox Searchlight | 84,400 (21,100) | – | 4 | 0.11 |
The Hurt Locker | Summit | 81,400 (630) | – | 129 | 12.7 |
Vettaikaran | Sun | 70,300 (7,810) | – | 9 | 0.7 |
The Lovely Bones | Par | 40,700 (13,570) | -65% | 3 | 0.2 |
A Town Called Panic | Zeitgeist | 2,700 (2,700) | – | 1 | 0.01 |
Ricky | IFC | 1,600 (1,600) | – | 1 | 0.01 |
Domestic Market Share: To December 17, 2009
Domestic Market Share (Jan. 1 – Dec. 17, 2009) | ||
Distributor (releases) | Gross (in milli | Market Share |
Warner Bros. (33) | 1937.3 | 19.60% |
Paramount (15) | 1448.7 | 14.60% |
Sony (22) | 1428.2 | 14.40% |
Buena Vista (22) | 1174.7 | 11.90% |
Fox (16) | 981.9 | 9.90% |
Universal (20) | 849.5 | 8.60% |
Summit (11) | 468.9 | 4.70% |
Lions Gate (14) | 397.3 | 4.00% |
Fox Searchlight (12) | 262.9 | 2.70% |
Weinstein Co. (10) | 193.1 | 2.00% |
Focus (10) | 161.2 | 1.60% |
Overture (8) | 157.2 | 1.60% |
Paramount Vantage (4) | 67.6 | 0.70% |
MGM (4) | 64.8 | 0.70% |
Miramax (8) | 61.3 | 0.60% |
Other * (319) | 239.7 | 2.40% |
* none greater than 0.4% | 9894.3 | 100.00% |
Top Global Releases – To December 17, 2009
Title | Distributor | Gross |
Harry Potter and the Half-Bloo | WB | 945,712,475 |
Ice Age: Dawn of the Dinosaur | Fox | 883,928,079 |
Transformers: Revenge of the | Par | 835,356,221 |
2012 | Sony | 717,898,334 |
Up | BV | 697,475,686 |
The Twilight Saga: New Moon | Summit | 633,074,882 |
Angels & Demons | Sony | 486,411,857 |
The Hangover | WB | 469,553,471 |
Night at the Museum 2 | Fox | 412,854,937 |
Star Trek | Par | 385,836,656 |
Monsters vs. Aliens | Par | 381,529,652 |
X-Men Origins: Wolverine | Fox | 373,221,912 |
Terminator Salvation | WB/Sony | 371,720,523 |
Fast & Furious | Uni | 360,144,286 |
Slumdog Millionaire * | Fox/Cellador | 357,237,152 |
Inglourious Basterds | Weinstein/UPI | 318,472,691 |
The Proposal | BV | 317,178,304 |
G.I. Joe: The Rise of Cobra | Par | 302,266,778 |
G-Force | BV | 284,941,736 |
A Christmas Carol | BV | 278,248,013 |
Curious Case of Benjamin Butt | Par/WB | 276,124,938 |
Gran Torino * | WB | 268,537,042 |