

By Leonard Klady Klady@moviecitynews.com
Night at the Bistro
April 11 , 2010
The Titans didn’t clash but there was considerable jostling at the top of the box office charts with fierce competition for win, place and show positions. Freshmen entry Date Night scored the lead in its opening day with $9.1 million but lost ground as the session proceeded. The final frame scoreboard saw Clash of the Titans prevail with an estimated $27 million, followed by Date Night with $26.5 million and, with a better than anticipated hold, How to Train Your Dragon nipping at heels with $25.5 million.
The weekend’s other wide release was the inspirational Letters to God, which just made the top 10 cut with a less than devout $1.1 million. The news was also grim for the cheapie thriller The Black Waters of Echo Pond, which eked out a $540 theater average from 404 skinny dips and the results for American indies After.Life and Who Do You Love were comparably spare.
Bollywood’s latest Prince was far from regal and that also applied to kid targeted A Shine of Rainbows that premiered in Canada. The only comparative bright spots in the niches were for Danish import Everyone Else with $10,300 from a solo engagement and $15,800 tally for Australian thriller The Square from two engagements.
Overall revenues saw a sharp decline from Easter weekend and a modest dip from 52 weeks back.
Date Night, the antic rom-com romp, was pegged to be competitive against the 3D behemoths. The pairing of TV favorites Steve Carell and Tina Fey was considered a real asset along with a paucity of comedies with broad appeal in the marketplace. While critical response was mixed, the box office results were pretty much on target.
Overall revenues generated about $130 million with domestic box office passing $3 billion on Saturday – 13 days faster than occurred in 2009. Box office saw a 28% slide from the immediate prior weekend and a modest 3% erosion from last year. Twelve months back The Hannah Montana Movie debut led with $32.3 million; followed by Fast & Furious with $27.2 million and Monsters vs. Aliens with $21.8 million.
Current movie going is trending toward fewer and fewer films selling a disproportionate amount of tickets. This weekend’s top five accounted for roughly 75% of sales and with summer in the wings, don’t expect a shift until at least Labor Day.
The session also saw The Runaways expand and re-focus but the results for the musical drama continued to be commercially tepid. Conversely the slow roll out of Swedish thriller The Girl with the Dragon Tattoo proceeds unabated. The first chapter in the bestselling trilogy added 38 playdates and maintained a solid $4,180 venue average. One can only ponder given its pedigree how wide the film can expand and sustain its momentum.
-by Leonard Klady
Weekend Estimates: April 9-11, 2010
Title | Distributor | Gross (average) | % change * | Theaters | Cume |
Clash of the Titans | WB | 27.0 (7,100) | -56% | 3802 | 110.6 |
Date Night | Fox | 26.5 (7,860) | New | 3374 | 26.5 |
How to Train Your Dragon | Par | 25.5 (6,370) | -12% | 4007 | 134.1 |
Why Did I Get Married Too? | Lions Gate | 11.1 (5,140) | -62% | 2155 | 48.6 |
The Last Song | BV | 10.1 (3,770) | -37% | 2674 | 42.5 |
Alice in Wonderland | BV | 5.6 (2,200) | -32% | 2540 | 319.3 |
Hot Tub Time Machine | MGM | 5.4 (2,070) | -33% | 2611 | 36.9 |
The Bounty Hunter | Sony | 4.3 (1,480) | -30% | 2901 | 56 |
Diary of a Wimpy Kid | Fox | 4.1 (1,660) | -23% | 2453 | 53.7 |
Letters to God | Vivendi | 1.1 (1,260) | New | 897 | 1.1 |
Shutter Island | Par | .89 (1,020) | -40% | 869 | 125 |
Avatar | Fox | .86 (1,890) | -12% | 454 | 743.7 |
The Ghost Writer | Summit | .84 (1,490) | -26% | 565 | 12.3 |
She’s Out of My League | Par | .66 (860) | -56% | 765 | 30.1 |
Green Zone | Uni | .55 (900) | -56% | 614 | 34.2 |
Girl with the Dragon Tattoo | Music Box | .52 (4,180) | 15% | 125 | 2.2 |
The Runaways | Apparition/E1 | .45 (2,200) | 172% | 204 | 2.5 |
Greenberg | Focus | .43 (2,530) | -40% | 171 | 3 |
Hubble 3D | WB | .39 (9,510) | -11% | 41 | 2.8 |
Our Family Wedding | Fox Searchlight | .34 (1,030) | -59% | 331 | 19.3 |
Weekend Total ($500,000+ Films) | $125.00 | – | |||
% Change (Last Year) | -3% | – | |||
% Change (Last Week) | -28% | – | |||
Also debuting/expanding | |||||
The Black Waters of Echo’s Pond | Parallel | .22 (540) | New | 404 | 0.22 |
City Island | Anchor Bay | .21 (4,640) | 46% | 44 | 0.52 |
Prince | Viva | 84,100 (1,560) | New | 54 | 0.08 |
Vincere | IFC | 74,600 (2,570) | -9% | 29 | 0.29 |
After.Life | Anchor Bay | 58,700 (1,430) | New | 41 | 0.06 |
La Mission | Screen Media | 45,400 (3,030) | New | 15 | 0.05 |
The Greatest | Paladin | 33,500 (1,860) | 0% | 18 | 0.08 |
A Shine of Rainbows | E1 | 23,600 (2,360) | New | 10 | 0.02 |
Women Without Men | IndiePix | 21,200 (4,240) | New | 5 | 0.02 |
La Cite | Seville | 18,300 (2,610) | New | 7 | 0.02 |
The Square | Apparition | 15,800 (7,900) | New | 2 | 0.02 |
Everyone Else | Cinema Guild | 10,300 (10,300) | New | 1 | 0.01 |
Who Do You Love | Intl Film Circuit | 2,360 (1,180) | New | 2 | 0.01 |
Domestic Market Share: January 1 – April 8, 2010
Distributor (releases) | Gross | Market Share |
Fox (6) | 755.5 | 25.70% |
Warner Bros. (12) | 558.2 | 19.00% |
Buena Vista (7) | 411.1 | 14.00% |
Paramount (6) | 356.2 | 12.10% |
Universal (7) | 208.9 | 7.10% |
Sony (11) | 184.9 | 6.30% |
Lionsgate (6) | 124.9 | 4.20% |
Overture (4) | 66.3 | 2.30% |
Fox Searchlight (3) | 61 | 2.10% |
Summit (5) | 46.7 | 1.60% |
Weinstein Co. (4) | 34.7 | 1.20% |
MGM (1) | 31.5 | 1.10% |
Sony Classics (8) | 24.5 | 0.80% |
Other * (100) | 74.3 | 2.70% |
* none greater than 0.45% | 2938.7 | 100.00% |
Top Global Grossers: January 1 – Aprl 1, 2010
Title | Distributor | Gross |
Avatar * | Fox | 1,640,936,254 |
Alice in Wonderland | BV | 691,286,223 |
Sherlock Holmes * | WB | 304,763,633 |
Shutter Island | Par | 249,199,787 |
Percy Jackson & the Olympians | Fox | 220,433,446 |
Valentine’s Day | WB | 216,111,980 |
Alvin & the Chipmunks: Squeakquel * | Fox | 205,739,161 |
It’s Complicated * | Uni | 162,701,912 |
The Book of Eli | WB/Summit | 141,423,653 |
The Wolfman | Uni | 137,977,273 |
The Princess and the Frog * | BV | 137,899,466 |
Up in the Air * | Par | 128,709,969 |
How to Train Your Dragon | Par | 105,864,658 |
The Tooth Fairy | Fox | 100,160,177 |
Invictus * | WB | 96,996,268 |
The Lovely Bones * | Par | 92,475,508 |
Dear John | Sony/Alliance/LGF | 90,590,605 |
The Blind Side * | WB | 81,201,468 |
Edge of Darkness | WB/GK | 78,664,631 |
Green Zone | Uni | 61,881,814 |
* does not include 2009 box office | ||