By MCN Editor


CULVER CITY, Calif., June 22, 2010 – Creative advertising veteran Loren Schwartz has been promoted to executive vice president, marketing for Screen Gems, it was announced today by Jeff Blake, chairman of Sony Pictures Worldwide Marketing and Distribution, to whom Schwartz will report.
In his new role, Schwartz will oversee the creation of trailers, posters, television ads, and other marketing materials that support the theatrical release of films from Screen Gems.
Commenting on the announcement, Blake said, “From Superbad and Grown Ups to Paul Blart Mall Cop and Pineapple Express, Loren has consistently developed innovative and successful marketing campaigns. He is well known and respected for his work developing award winning material on the kinds of motion pictures Screen Gems does best.”

Added Clint Culpepper, president of Screen Gems, “I have been a huge fan and admirer of Loren’s work for a number of years and am tremendously excited that he is joining the Screen Gems team. I know our filmmakers are in great hands as we release one of the most highly anticipated film slates we have ever produced.”
Upcoming titles from Screen Gems includes Takers, Resident Evil: Afterlife, Country Strong, Easy A, Priest, The Roommate, and Burlesque.
Schwartz has been a key member of the creative advertising team at Sony for more than 14 years and he has developed numerous campaigns for the studio, most recently serving as senior vice president of creative advertising.
He has held a variety of positions over the years including vice president, director and manager of Creative Advertising. During his tenure at Sony, he oversaw or worked on campaigns for films such as Big Daddy, 50 First Dates, White Chicks, Big Fish, The Pink Panther, Benchwarmers, Pineapple Express, I Know What You Did Last Summer, and Cloudy With A Chance of Meatballs, among many others.
Before joining Sony Pictures Entertainment in 1996, Schwartz served as manager, Creative Advertising at Fox Searchlight for two years. He began his career at Trimark Pictures.
About Screen Gems
Screen Gems is the specialty production division at Sony Pictures Entertainment, which was created to finance and produce moderately budgeted films that are marketed to targeted audiences.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

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I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

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~ Hampton Fancher

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