BRAVEN FILMS TO LAUNCH WITH TREVI BIOPIC AS FIRST PROJECT

FOR IMMEDIATE RELEASE

BRAVEN FILMS TO LAUNCH WITH TREVI BIOPIC AS FIRST PROJECT
Company Kicks Off With $6 Million in Development Funds

New York, NY (September 1, 2010) – Newly formed Braven Films announced today that the New York-based company is launching with over six million dollars in private funding towards developing feature film screenplays with other funds available for producing feature length films that are both artistically compelling and economically viable projects. The company will embrace films with potential for distribution across all platforms. Braven will be run by Frida Torresblanco, who served for eight years as the head of Alfonso Cuaron’s Esperanto label, and also produced Guillermo Del Toro’s Oscar-winning film Pan’s Labyrinth and the Mexican box office smash hit Rudo Y Cursi (which starred Diego Luna and Gael Garcia Bernal). Torresblanco’s partners at Braven include Eric Laufer, Giovanna Randall, Joseph Swiader (who will serve as the company’s head of Business Development) and Eugenia Silva. Laufer and Randall serve as the main investors of Braven, with Silva also serving as both investor and also artistic advisor for the company. The company’s first project is TREVI, a feature film based on the true-life story of Mexican rock singer/song- writer/composer Gloria Trevi. The film will directed by Swiss-born Christian Keller (making his directorial debut) and produced by Barrie Osborne (The Lord of the Rings, The Matrix, Face Off) and Torresblanco.

TREVI tells the story of Gloria Trevi, referred to as the “Mexican Madonna”, who was arguably the most controversial figure in Latin music history. Her sociopolitical music was overshadowed by her sudden, five year-long incarceration in a Brazilian prison.

“Braven is going to be first and foremost about attracting the best writers, directors and actors; and bringing intelligent and contemporary films with a global appeal to audiences. Braven hopes to provide filmmakers not only creative freedom and financial support, but also to foster their artistic growth,” said Torresblanco. “TREVI is the perfect inaugural project for us because Gloria Trevi embodies everything we want our films to be about – she was inspirational, creative, provocative, and intriguing on so many levels.”

Though the TREVI project brings together a Latin American icon as its subject and a Swiss-born filmmaker, BRAVEN will look to have the majority of their projects focus on independent American cinema, with a universal appeal.

Aside from his role with Braven, Laufer serves as President and founder of the Laufer Wind Group and Idalia Solar Technologies. Randall is the president and chief designer of a women’s luxury clothing brand, HONOR, which will debut September 2010. Both Laufer and Randall are quite active in the New York City theatre scene, both having helped bring Hair and the upcoming play, Lombardi to Broadway. Swiader has almost twenty years of experience in the finance and institutional investment industries having worked for JP Morgan, The Dreyfus Corporation, and Scudder Investments. Swiader’s background in business analysis, and equity and debt financing brings expertise to the financial and capital raising functions of Braven. Silva, who serves as worldwide brand ambassador for Armani and Chopard, is an eminent model internationally. Additionally, Silva is an attorney and also writes a monthly column called Iconelle for Elle Spain. This is Laufer, Randall and Silva’s first significant foray into the film world.

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