By MCN Editor editor@moviecitynews.com

VULTURE LAUNCHES AS STAND-ALONE ENTERTAINMENT SITE

New York Magazine Culture Blog Spun Off as Vulture.com

New York, NY, September 22, 2010 — Last night Vulture launched as a full-fledged entertainment web magazine in its own right, completing its evolution from culture blog to a more complete multimedia experience. Vulture is unique in its sensibility, pedigree, and purpose, and positioned to serve the culturally-literate, tech-savvy consumer. With the online entertainment journalism space in a state of intense flux, Vulture seeks to claim a space currently occupied by no one else online, recognizing a demand from both consumers and advertisers for a national entertainment site for smart, passionate fans.

Vulture is now reachable at Vulture.com and debuts with a new homepage design that moves away from the blog format (displaying stories in strictly reverse chronological order) to a more sectional layout intended to showcase multiple departments. Showtime’s Dexter is Vulture’s launch advertiser.

“Vulture had clearly grown beyond its home at nymag.com, and its new design and identity acknowledge this,” says editor-in-chief Adam Moss. “We think there’s a real demand for the ‘smart populist’ territory Vulture occupies. Vulture takes low culture seriously, and isn’t reflexively reverent about high culture. It also recognizes that 21st century entertainment consumers are savvier about and more interested in how entertainment products are made than ever before.”

In addition to its bold new design Vulture launches with more daily content, vibrant graphics, a better integration of its critics, and a slew of new features. Among those debuting with the launch are Obsessive Guides— hubs for fans, featuring a mix of reader conversation, regular news updates, and deep dives into the minutiae of TV shows, movies, and personalities. The launch will feature fan pages for 30 Rock, Super 8, Gossip Girl and Glee, with hundreds more to follow in the next few months. A new email newsletter, Vulture Briefings, will be sent to select inboxes around midnight Eastern Time. For the first time, Vulture will incorporate a full-fledged review section, featuring weekly extra online-only reviews and commentary on movies, TV, theater, music art and books from New York magazine critics David Edelstein, Emily Nussbaum, Jerry Saltz, Sam Anderson and new theater critic Scott Brown. The new Vulture Recommends section will mix critic recommendations (from best plays to best viral videos) with celebrity picks such as James Franco’s favorite poetry and Sarah Silverman’s top 5 comedy albums.

Vulture launched as nymag.com’s culture blog in April 2007 and traffic has grown rapidly. In the last year alone unique visitors have more than doubled to 1.9 million and page views have more than quadrupled to 11.7 million (August 2010 vs. August 2009, Omniture SiteCatalyst).

Entertainment advertising has grown significantly at nymag.com—revenue in that sector is already up 47% year-to-date 2010 against full year 2009. Fashion, beauty, electronics, and travel have also been strong advertising categories at Vulture.

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ABOUT NEW YORK MEDIA
New York Media is the parent company of the ground-breaking weekly New York magazine, founded in 1968; the up-to-the-minute news and service website nymag.com; the national-restaurant-search website MenuPages.com; the Grub Street network of food blogs; and the twice-yearly New York Weddings magazine.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon