By MCN Editor editor@moviecitynews.com
VULTURE LAUNCHES AS STAND-ALONE ENTERTAINMENT SITE
New York Magazine Culture Blog Spun Off as Vulture.com
New York, NY, September 22, 2010 — Last night Vulture launched as a full-fledged entertainment web magazine in its own right, completing its evolution from culture blog to a more complete multimedia experience. Vulture is unique in its sensibility, pedigree, and purpose, and positioned to serve the culturally-literate, tech-savvy consumer. With the online entertainment journalism space in a state of intense flux, Vulture seeks to claim a space currently occupied by no one else online, recognizing a demand from both consumers and advertisers for a national entertainment site for smart, passionate fans.
Vulture is now reachable at Vulture.com and debuts with a new homepage design that moves away from the blog format (displaying stories in strictly reverse chronological order) to a more sectional layout intended to showcase multiple departments. Showtime’s Dexter is Vulture’s launch advertiser.
“Vulture had clearly grown beyond its home at nymag.com, and its new design and identity acknowledge this,” says editor-in-chief Adam Moss. “We think there’s a real demand for the ‘smart populist’ territory Vulture occupies. Vulture takes low culture seriously, and isn’t reflexively reverent about high culture. It also recognizes that 21st century entertainment consumers are savvier about and more interested in how entertainment products are made than ever before.”
In addition to its bold new design Vulture launches with more daily content, vibrant graphics, a better integration of its critics, and a slew of new features. Among those debuting with the launch are Obsessive Guides— hubs for fans, featuring a mix of reader conversation, regular news updates, and deep dives into the minutiae of TV shows, movies, and personalities. The launch will feature fan pages for 30 Rock, Super 8, Gossip Girl and Glee, with hundreds more to follow in the next few months. A new email newsletter, Vulture Briefings, will be sent to select inboxes around midnight Eastern Time. For the first time, Vulture will incorporate a full-fledged review section, featuring weekly extra online-only reviews and commentary on movies, TV, theater, music art and books from New York magazine critics David Edelstein, Emily Nussbaum, Jerry Saltz, Sam Anderson and new theater critic Scott Brown. The new Vulture Recommends section will mix critic recommendations (from best plays to best viral videos) with celebrity picks such as James Franco’s favorite poetry and Sarah Silverman’s top 5 comedy albums.
Vulture launched as nymag.com’s culture blog in April 2007 and traffic has grown rapidly. In the last year alone unique visitors have more than doubled to 1.9 million and page views have more than quadrupled to 11.7 million (August 2010 vs. August 2009, Omniture SiteCatalyst).
Entertainment advertising has grown significantly at nymag.com—revenue in that sector is already up 47% year-to-date 2010 against full year 2009. Fashion, beauty, electronics, and travel have also been strong advertising categories at Vulture.
###
ABOUT NEW YORK MEDIA
New York Media is the parent company of the ground-breaking weekly New York magazine, founded in 1968; the up-to-the-minute news and service website nymag.com; the national-restaurant-search website MenuPages.com; the Grub Street network of food blogs; and the twice-yearly New York Weddings magazine.
Hello; Excellent post for me. Your post has helpful. I want to has valuable posts like yours in my website. How do you make these posts? And you have a problem about your template.You should fix your caseabout your template … I recently came across your blog and have been readingalong. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Great blog. I will keep reading this site very often.Good day…
View MySwapsCollection.com For a list of crafts made by girlscouts.