By MCN Editor editor@moviecitynews.com

A “BRIGADE” OF ENTERTAINMENT PUBLICITY AND DIGITAL MARKETING EXECUTIVES FORM NEXT GENERATION AGENCY

Posted Friday, October 22nd, 2010 - Comments Off on A “BRIGADE” OF ENTERTAINMENT PUBLICITY AND DIGITAL MARKETING EXECUTIVES FORM NEXT GENERATION AGENCY
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New York, NY – October 21, 2010 – BRIGADE, a next-generation publicity, digital marketing & creative agency, is excited to announce its official launch. The BRIGADE founders are comprised of digital marketing executive Tom Cunha, veteran publicist Adam Kersh, and social media strategist Jean McDowell, who collectively bring more than three decades of studio and agency experience to the new company.

BRIGADE presently handles traditional publicity and full-service digital campaigns for theatrical, television, home entertainment and video-on-demand releases as well as film festival and talent / filmmaker publicity strategy. Kersh heads up the traditional publicity division including films, filmmakers, festivals and talent representation. Cunha and McDowell oversee the digital marketing division which concentrates on publicity, promotions, social media, media planning as well as promotional web sites, banner ads and viral applications.  BRIGADE will also be servicing clients from an integrated online/offline approach where applicable, executing comprehensive campaigns for entertainment-industry clientele by seamlessly fusing traditional tactics with new digital and social media channels.

BRIGADE is currently working with more than a dozen film and TV distributors in various capacities.  The initial client list includes Anchor Bay, CBS Television, Elephant Eye, Film Buff / Cinetic Rights Management, IFC Films, Lionsgate, MPI Media Group, Phase 4 Films, Relativity Films, Roadside Attractions, Screen Media, Sony Pictures Classics and Universal Pictures as well as a number of independently released films, filmmakers and talent.

Tom Cunha said, “Our goal is to maintain a comprehensive expertise of the ever-changing digital landscape as well as an understanding of the current evolving nature of marketing and publicity as a whole. This enables us to serve our clients effectively in either integrated or a la carte capacities.”

Adam Kersh said “We anticipate that the ‘next-generation’ model we’ve created for our agency will articulate the future that entertainment marketers and publicists are already embracing and moving towards.  Our forward-looking tactics will beautifully serve both traditional publicity and digital marketing for large studios, television networks, specialty distributors and independent filmmakers alike.

McDowell added “Most importantly, we’re extremely passionate about marketing and publicizing a variety of unique entertainment properties. The digital and social media space in particular, allows us to explore some of the most targeted and creative methods of campaign execution.”

Cunha is a highly accomplished digital marketing executive, having headed up the interactive division of Mammoth, where he spearheaded various projects including THE QUEEN, NO COUNTRY FOR OLD MEN, PRECIOUS and PROJECT RUNWAY.  Cunha also worked in digital marketing at MGM Studios and 20th Century Fox and as an Assistant Editor for Movieline.

Kersh, formerly a publicist for Lionsgate and 42 West Public Relations, has devised campaigns for award-winning films such as Armando Iannucci’s IN THE LOOP, Lynn Shelton’s HUMPDAY and Sarah Polley’s AWAY FROM HER.   Kersh also previously worked for Warner Bros. and the Writers Guild Foundation in Los Angeles.

McDowell began his career in media at Rock the Vote working on the non-profit’s innovative online voter registration program.  Transitioning from the non-profit sector to entertainment, McDowell also served as the Director of Digital Media for Lionsgate’s theatrical marketing team and most recently as an Account Director at Special Ops Media.

BRIGADE is headquartered in New York with Account Executives and support staff in NY and LA.

For further information.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

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And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

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~ David Simon