By Kim Voynar Voynar@moviecitynews.com
Reuse, Collaborate, RECord
Happy Tuesday. Here’s Morgan and Destiny’s Eleventeeth Date — The Zeppelin Zoo, starring Joseph Gordon-Levitt (who, frankly, I would watch in just about anything) and Channing Tatum. The vid is from SXSW 2010.
Now probably, you are way hipper than I am and so you already knew about HitRECord, JGLs’ way cool collaborative art project, which you can check out over here. But if you haven’t heard of it, start by watching the video above. Trust me, it’s worth your time. There’s JGL in a fake mustache! And sepia tones blended with … oh, just go watch it. It’s creative. It’s cool. And it’s almost guaranteed to be better than doing whatever real work you’re supposed to be doing right now.
So the idea of HitRECord is that anyone, anywhere in the world, can upload digital bits and pieces — video, text, images, music, what have you (not naughty bits! get your mind out of the gutter!) — and then other people can use those bits and pieces in creating their own projects and upload those.
To get a better idea of what it’s about, here’s RegularJOE (that’s what the-actor-otherwise-known-as-JGL calls himself over here on HitRECord) in what he calls a “bare bones” video, explaining to newcomers what the site is about, and encouraging others to take his video and mix it up and add to it however they’d like.
Or, for you more visual types, here’s an effort called Brainstorm that explains it all in pictures …
… And if you want more? Head on over here, where RegularJOE has curated some HitRECord videos, many of which have screened at Sundance and SXSW, for your viewing pleasure. I have an interview request in to do a Spotlight on this site, so I’ll hopefully be telling you more about it in the near-ish future. In the meantime, if you make a video for HitRECord — or if you’ve already made one — drop a line in the comments to point us to your awesomeness, won’t you?