

By Leonard Klady Klady@moviecitynews.com
The Weekend Report: May 8
Oh, God! Book XXIV
The god of thunder – Thor – hammered an estimated $65.8 million to handily reign at the top of the weekend box office charts. The session also saw a pair of counter-programmers bow nationally with the sweetly romantic Something Borrowed slotting third with $13.2 million and Jumping the Broom a breath behind at $13 million.
In limited wide was the political drama There Be Dragons with $660,000 from 259 playdates and once again it was a Telegu film from India – 100% Love – that dominated in that niche with an impressive $203,000 at a mere 23 screens.
Among the exclusive bows the focus was unquestionably on the highly acclaimed The Beaver. Audiences however failed to concur with the film grossing roughly $102,000 in its first blush at 22 venues.
In what’s become the kickoff for the summer season of blockbusters, you’d have to say that 2011 came in like a lamb with revenues of just north of $160 million. It was a sliver better than last weekend and an 11% depression from last year when Iron Man 2 debuted to $128.1 million.
Thor wasn’t expected to debut to jaw dropping numbers with pundits predicting opening power between $70 million and $80 million. Exit polls not surprisingly pegged ticket buyers at 63% male but, more surprisingly, it was according to the studio a crowd that was 72% over the age of 25 years.
Add to that a decidedly older crowd for Jumping the Broom. Only Something Borrowed skewed younger and again predictably female.
So, where are the young males that have historically been at the vanguard (and head of the line) of movie going? That’s the industry’s biggest question and so far no one has a definitive answer (it’s unlikely they were buying $30 passes to the recently launched premiere VOD). Though not personally a betting man, I wouldn’t want to take the side _ regardless of long odds _ that the upcoming Pirates of the Caribbean would turn the tide back.
The other puzzler of the frame was the limpid debut of The Beaver. The film’s subject matter _ abject depression _ was never likely to be an audience magnet. But its prestige elements should have at least drawn an upscale crowd regardless of such barriers and an opening salvo twice as large as what’s been recorded.
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Weekend Estimates: May 6-8, 2011
Title | Distributor | Gross (average) | % change * | Theaters | Cume |
Thor | Par Intl | 65.8 (16,640) | NEW | 3955 | 65.8 |
Fast Five | Uni | 32.3 (8,830) | -62% | 3662 | 139.7 |
Something Borrowed | WB | 13.2 (4,540) | NEW | 2904 | 13.2 |
Jumping the Broom | Sony | 13.0 (6,370) | NEW | 2035 | 13 |
Rio | Fox | 8.3 (2,560) | -44% | 3258 | 115 |
Water for Elephants | Fox | 5.6 (2,150) | -40% | 2614 | 41.6 |
Medea’s Big Happy Family | Lions Gate | 3.5 (1,850) | -65% | 1881 | 46.4 |
Prom | BV | 2.4 (880) | -48% | 2730 | 7.8 |
Soul Surfer | Sony | 2.1 (1,170) | -38% | 1781 | 36.7 |
Hoodwinked Too! | Weinstein Co. | 1.9 (770) | -53% | 2505 | 6.8 |
Insidious | Film District | 1.3 (1,340) | -50% | 1001 | 50.3 |
Source Code | Summit | 1.2 (1,300) | -52% | 930 | 50.9 |
Hanna | Focus | 2.2 (1,410) | -58% | 748 | 36.79 |
African Cats | BV | .87 (840) | -64% | 1035 | 12.7 |
Scream 4 | Weinstein Co. | .71 (530) | -67% | 1333 | 36.9 |
The Conspirator | Roadside Attractions | .68 (1,480) | -38% | 460 | 9.8 |
There Be Dragons | IDP | .66 (2,550) | NEW | 259 | 0.66 |
Hop | Uni | .50 (550) | -81% | 902 | 106.4 |
Win Win | Fox Searchlight | .46 (1,730) | -30% | 268 | 8.3 |
The Lincoln Lawyer | Lions Gate | .45 (1,030) | -43% | 440 | 55.5 |
Limitless | Relativity | .43 (1,1300 | -61% | 379 | 76.9 |
Rango | Par | .41 (1,480) | 31% | 277 | 120.4 |
Jane Eyre | Focus | .37 (1,500) | -27% | 248 | 9.4 |
Weekend Total ($500,000+ Films) | $154.80 | ||||
% Change (Last Year) | -11% | ||||
% Change (Last Week) | 1% | ||||
Also debuting/expanding | |||||
100% Love | Blue Sky | .20 (8,840) | 23 | 0.2 | |
The Beaver | Summit | .10 (4,650) | 22 | 0.1 | |
In a Better World | Sony Classics | 82,300 (1,710) | 15% | 48 | 0.52 |
The Greatest Movie Ever Sold | Sony Classics | 65,700 (1,430) | -27% | 46 | 0.34 |
Engeyum Kadhal | Sun | 38,500 (2,960) | 13 | 0.04 | |
Forks Over Knives | Monica Beach | 26,600 (4,430) | 6 | 0.03 | |
Last Night | TriBeCa | 25,300 (2,810) | 9 | 0.03 | |
Battle of the Brides | Variance | 20,200 (4,040) | 5 | 0.02 | |
Octubre | New Yorker | 6,900 (3,450) | 2 | 0.01 | |
Haunted 3D | Big Pictures | 6,100 (550) | 11 | 0.01 | |
Caterpillar | Lorber | 2,100 (2,100) | 1 | 0.01 | |
Passion Play | Image Entertainment | 1,800 (900) | 2 | 0.01 |