By MCN Editor

FlickLaunch Showcases First Movie Distribution Platform Built on Facebook® for Viewing Independent Films


THE PERFECT HOUSE to Premiere on Facebook on October 1 for 750M+ Global Users on the film’s Fanpage/Online Movie Theater

BERKELEY, CA, July 15, 2011 – FlickLaunch, the first movie distribution platform built on Facebook for independent filmmakers, will premiere the horror thriller THE PERFECT HOUSE on October 1, 2011 as a 7-day rental on the film’s Facebook fan page –  The film is directed by Kris Hulbert and Randy Kent and stars Monique Parent, Felissa Rose, Will Robertson, Andrea Vahl, Chris Raab, Jonathan Tiersten, and John Philbin.

This new platform enables independent filmmakers to market to and access a global audience through Facebook without the prohibitive costs of traditional and outdated distribution.  For a $5 “ticket price,” the movie will be viewed in its entirety and in full screen. Rather than go the traditional distribution route, the filmmakers for THE PERFECT HOUSE preferred to partner with FlickLaunch to engage moviegoers with a more scalable distribution model.

“We see a great opportunity to help these filmmakers get their films seen by offering this powerful transactional VOD distribution platform,” remarked Craig Tanner, Co-Founder and CEO of FlickLaunch.  “Currently, many independent films are not lucky enough to secure distribution from a major distributor and rarely have a meaningful marketing budget to reach a mass audience. FlickLaunch provides an immediate solution to filmmakers for both of these issues.”

“Partnering with FlickLaunch to be the first new released film on Facebook is something we are extremely excited and proud of,” says Kris Hulbert, writer, producer, and co-director of THE PERFECT HOUSE. “As soon as FlickLaunch announced their video platform during our post-production, I immediately saw we were in a special position and the value to release our film in this new distribution model was enormous.”

In THE PERFECT HOUSE, newlyweds Mike and Marisol (Will Robertson and Andrea Vahl), are given the tour of their dream home by a perky real estate agent (Monique Parent) and they soon find out their perfect house might just have a foreboding past. The ugly horrors of this house are revealed through three original tales of terror detailing the grim circumstances of the previous occupants. Done as an anthology, each short story in this homage to horror emulates the story and shooting styles of specific time periods in cinematic horror history.

Prior to the October 1 premiere, THE PERFECT HOUSE will take the film on a barnstorming 30-city tour.  This reality-style tour will feature free screenings, a must-see tour bus, and will showcase the cast and crew on an adventure they hope to share with horror fans around the country.  For specific dates and cities or to follow the daily tour blog when it starts on August 2, please visit: or

With FlickLaunch, filmmakers can offer their movies on Facebook in minutes, not days or months as is the case for other Internet platforms.  The FlickLaunch player and application quickly uploads the filmmaker’s movie to the Facebook fanpage. Using the ‘LIKE’ button, the filmmaker can give away a predetermined amount of free views to “movie goers” to promote the movie or set the rental price to start making money right away. Once the predetermined number of ‘LIKES’ is exhausted, “moviegoers” will use Paypal (Facebook Credits available soon) to rent movies at a price of $1-$5 depending on the film, while engaging with their Facebook friends.

“The FlickLaunch player is the easiest interface to use by filmmakers to upload and stream their movies in a highly scalable, SaaS platform for an optimized viewing experience on Facebook,” commented Pinaki Saha, FlickLaunch tech advisor and board member.  “Users can watch in full screen, stop, pause, and resume within the 7-day rental window, all while posting comments and updates to their page.”

“In order for a film to be ensured success in this competitive environment, each actor, director, and producer must use their Facebook friends and Twitter followers to drive traffic to their movie” commented Erik Moore, Co-founder of FlickLaunch.  “It’s much easier when the movie theater and marketing arm reside on Facebook.”

Of the 3,812 movie submissions to the 2011 Sundance Film Festival, only 118 feature length films were selected.  A limited number of those official selections will secure any meaningful distribution.  The other 3,694 may never be seen by an audience.  With FlickLaunch, that story is about to change.

FlickLaunch just completed their extremely robust iPad app, giving the Independent Filmmaker access to 30M iPads. The company is currently working on apps for the Android and iPhone.  Soon to be released is FlickLaunch 2.0, their movie genome project based on the social graph.

About FlickLaunch:

FlickLaunch is a streaming platform for film distribution built on Facebook. FlickLaunch allows a filmmaker to market and distribute a film directly to their audience and receive up to 70% of the revenue. FlickLaunch will offer its secure platform for major studio distribution.



Twitter: @FlickLaunch

About Gratwick Films:

Founded in 2007 by Kristopher Hulbert, Gratwick Films is a production company based in Hollywood.  Since its inception, Gratwick Films has worked on a variety of projects, including its debut work, “First Timers,” which premiered at the legendary Riviera Theatre in Hulbert’s hometown of North Tonawanda, NY, to a sellout crowd. Currently the company is preparing for its first major release, THE PERFECT HOUSE, in a joint production with Bagboy Productions.



Twitter: @TPHperfecthouse

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One Response to “FlickLaunch Showcases First Movie Distribution Platform Built on Facebook® for Viewing Independent Films”

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

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~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon