By MCN Editor editor@moviecitynews.com
TRIBECA FILM AND CABLE OPERATORS CREATE UNIQUE COLLABORATION TO MARKET MOVIES-ON-DEMAND RELEASE OF EDWARD BURNS’ NEWLYWEDS
FOR IMMEDIATE RELEASE
Major Cable Operators Take Pioneering, Unified Approach To Maximizing Social Media Platforms Ahead of Film’s Dec. 26 Debut
Filmmaker/Actor Edward Burns to Appear in Interactive LiveStream Interview on Jan. 3
(New York, December 20, 2011) – Tribeca Film announced today in conjunction with the major cable providers a first of its kind, unified social-media strategy designed to promote the Dec. 26 Movies On Demand release of filmmaker/actor Edward Burns’ Newlyweds.
The coalition, which includes Charter, Comcast, Cox Communications, iN DEMAND and Time Warner Cable, will work with Tribeca Film to stream a live Q&A with film critic Caryn James and Edward Burns on Jan. 3, 2012, beginning at 8 p.m. EST through the participating Cable MSO Facebook pages and at www.livestream.com/tribecafilm. Burns will also take questions directly from the MSOs’ Facebook friends community in real time. The participating MSOs reach a combined 34 million U.S. VOD-enabled households and millions of social-media followers.
“It is gratifying that our partners, who have been integral to the growth of Tribeca Film since its launch in 2010, have helped us realize this vision for supporting a film through a unified and powerful social media campaign,” said Todd Green, General Manager of Tribeca Film. “As the consumer media experience continues to evolve, it is important to devise new strategies for reaching consumers while supporting filmmakers. The interactive element of the Q&A will allow direct interaction between Ed and his core fan base. We are grateful to all of our partners and to Edward Burns for their shared commitment to the groundbreaking approach to releasing Newlyweds.”
Forbes called Newlyweds “vintage Burns: charming, talky and funny.” The comedic relationship drama is available nationwide beginning Dec. 26 on Movies On Demand via cable, telco and satellite VOD providers, iTunes, Amazon Watch Instantly and Vudu with a select theatrical release beginning in January 2012. The film was acquired by Tribeca Film following its world premiere as the Closing Night selection at the 2011 Tribeca Film Festival.
Since the 1995 release of the critically-acclaimed The Brothers McMullen, Edward Burns has been an independent film pioneer, utilizing cutting-edge technology to make quality motion pictures on lower budgets while reaching wide audiences through new platforms such as iTunes and VOD.
Newlyweds is the 10th film written and directed by Burns. Shot in a fast-paced twelve days exclusively in New York City’s Tribeca neighborhood, the film is a chronicle of modern marriage complete with the crackling humor and sharp insights into contemporary relationships that Burns fans have come to love. The film tracks a newly-wedded couple whose honeymoon period is upended by the arrival of the husband’s wild-child baby sister and the crumbling marriage of the wife’s meddlesome sister. A 21st Century Manhattan love story, Newlyweds highlights the unarguable truth that when you get married, you’re not just getting a husband or wife—you’re also getting the family, the friends, and even the exes.
The cast includes Burns, Caitlin FitzGerald (It’s Complicated), Max Baker, Marsha Dietlein Bennett and Kerry Bishé (Nice Guy Johnny, Scrubs). Burns produced Newlyweds with producing partner Aaron Lubin and William Rexer. Mike Harrop served as executive producer.
About Tribeca Film:
Tribeca Film is a comprehensive distribution label dedicated to acquiring and marketing independent films across multiple platforms, including theatrical, video-on-demand, digital, home video and television. It is an initiative from Tribeca Enterprises designed to provide new platforms for how film can be experienced, while supporting filmmakers and introducing audiences to films they might not otherwise see. American Express continues its support of Tribeca and the independent film community by serving as the Founding Partner of Tribeca Film.
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