By Leonard Klady Klady@moviecitynews.com
The Weekend Report: May 13, 2011
Suck It to Me Baby
The Avengers continued to hold sway, easily outpacing any potential competition with an estimated second weekend box office of $103.8 million. Granted there was but a single new national release with Dark Shadows that ranked second overall with an opening salvo of $28.5 million.
In limited release, single mom drama Girl in Progress bowed with an OK $1.2 million. Avengers aside the wow bow was Tollywood newcomer Gabbar Singh that collected $643,000 from 45 engagements for an impressive per screen average of $14,290.
More than 20 additional films debuted in limited or exclusive launches and the vast majority truly struggled to find an audience. The few that escaped dire results included Lebanon’s Oscar submission Where Do We Go Now? with a $16,100 tally from three locations and a $7,000 solo flight for the reissue of the 1937 French classic Grand Illusion.
Overall weekend revenues rang up slight better than $170 million (Avengers accounting for 60% of the total) and a 34% decline from the prior session. It was 25% improved from 2011 when the second weekend of Thor ranked at the top with $34.7 million and the $26.2 million debut of Bridesmaids was, appropriately, in the bridesmaid’s slot.
Boxoffice tracking indicated an opening gross somewhere in a mid-$30 million range for Dark Shadows and Thursday midnight advances of $550,000 were easily in line with expectations. However, Friday figures of $9.5 million quickly had prognosticators lowering the bar and scratching their heads.
Exit demos of a 57% female audience were not unexpected but the 73% skew for plus 25 year olds was slightly higher than had been anticipated. Critical and audience response was mixed with general surprise that it was more comedic than terrifying in light of its source material. It at least has the potential for strong holds in light of the upcoming male tilt for the likes of Battleship, The Dictator and Men in Black III.
Also of note was the second week expansion of The Best Exotic Marigold Hotel with the addition of 150 playdates and still healthy $14,290 average. Its true test is imminent when it rises to 1,000 plus screens and the results will provide the answer to whether it has a shot at becoming this year’s Midnight in Paris.
Weekend (estimates) May 11 – 13, 2012 | |||||
Title | Distributor | Gross (avg) | % chng | Thtrs | Cume |
The Avengers | BV | 103.8 (23,870) | -50% | 4349 | 373.8 |
Dark Shadows | WB | 28.5 (7,600) | NEW | 3755 | 28.5 |
Think Like a Man | Sony | 6.4 (3,110) | -21% | 2052 | 82 |
The Hunger Games | Lions Gate | 4.5 (1,790) | -19% | 2531 | 387 |
The Lucky One | WB | 4.2 (1,470) | -22% | 2839 | 53.9 |
Pirates! Band of Misfits | Sony | 3.2 (1,050) | -41% | 3079 | 23.1 |
The Five Year Engagement | Uni | 3.1 (1,200) | -39% | 2569 | 24.4 |
The Best Exotic Marigold Hotel | Fox Searchlight | 2.5 (14,290) | 243% | 177 | 3.6 |
Chimpanzee | BV | 1.6 (1,050) | -34% | 1559 | 25.6 |
The Raven | Relativity | 1.3 (690) | -50% | 1888 | 14.6 |
Safe | Lions Gate | 1.3 (760) | -52% | 1690 | 15.6 |
Girl in Progress | Lions Gate | 1.2 (3,820) | NEW | 322 | 1.2 |
The Three Stooges | Fox | 1.0 (720) | -44% | 1416 | 41.1 |
Cabin in the Woods | Lions Gate | 1.0 (940) | -38% | 1029 | 39.8 |
21 Jump Street | Sony | .67 (1,140) | -38% | 589 | 135.1 |
John Carter | BV | .66 (2,870) | -56% | 230 | 71.6 |
Gabbar Singh | Blue Sky | .64 (14,290) | NEW | 45 | 0.78 |
Mirror Mirror | Relativity | .53 (870) | -29% | 607 | 60.9 |
American Reunion | Uni | .44 (850) | -46% | 521 | 56.1 |
Dr. Seuss’ The Lorax | Uni | .41 (890) | -5% | 455 | 209.6 |
Journey 2: The Mysterious Island | WB | .22 (860) | -22% | 260 | 102.6 |
Wrath of the Titans | WB | .21 (790) | -54% | 265 | 82 |
To the Arctic | WB | .21 (4,330) | 13% | 49 | 1.4 |
Bernie | Millennium | .20 (5,640) | 44% | 36 | 0.52 |
Lockout | Open Rd/Alliance | .17 (670) | -22% | 255 | 14.1 |
Salmon Fishing in the Yemen | CBS | .16 (800) | -40% | 200 | 8.5 |
Weekend Total ($500,000+ Films) | 166.1 | ||||
% Change (Last Year) | 25% | ||||
% Change (Last Week) | -34% | ||||
Also debuting/expanding | |||||
Footnote | Sony Classics | 66,800 (730) | -21% | 91 | 1.8 |
Darling Companion | Sony Classics | 64,700 (1,010) | -29% | 64 | 0.33 |
The Road | FreeStyle | 55,300 (1,110) | 50 | 0.06 | |
Sound of My Voice | Searchlight | 53,800 (1,170) | -1% | 46 | 0.19 |
Taur Mittran | Eros | 43,500 (1,980) | 22 | 0.04 | |
God Bless America | Magnolia | 28,200 (2,170) | 13 | 0.03 | |
Dangerous Ishhq | Big Pictures | 22,400 (900) | 25 | 0.02 | |
Kalakalappu@Masala Café | UTV | 17,600 (1,950) | 9 | 0.02 | |
Where Do We Go Now? | Sony Classics | 16,100 (5,370) | 3 | 0.02 | |
Changing the Game | Barnholtz | 13,200 (2,200) | 6 | 0.01 | |
I Wish | Magnolia | 9,900 (1,980) | 5 | 0.01 | |
Grand Illusion (Reissue) | Rialto | 7,000 (7,000) | 1 | 0.01 | |
Otter 501 | Paladin | 5,400 (1,800) | 3 | 0.01 | |
The Cup | Myriad | 5,200 (5,670) | 9 | 0.01 | |
Patience | Cinema Guild | 4,800 (4,800) | 1 | 0.01 | |
Nesting | PMK | 4,100 (510) | 8 | 0.01 | |
Nobody Else But You | First Run | 4,000 (4,000) | 1 | 0.01 | |
Hick | Phase4 | 2,600 (870) | 3 | 0.01 | |
Sleepless Night | TriBeCa | 2,200 (1,100) | 2 | 0.01 | |
Tonight You’re Mine | Roadside Attractions | 2,000 (1,000) | 2 | 0.01 | |
Domestic Market Share (Jan. 1 – May 10, 2012) | |||||
Distributor (releases) | Gross | Market Share | |||
Sony (12) | 527.3 | 14.30% | |||
Universal (8) | 518.4 | 14.00% | |||
Lions Gate (7) | 502.9 | 13.60% | |||
Buena Vista (9) | 483.3 | 13.10% | |||
Warner Bros. (14) | 433.8 | 11.70% | |||
20th Century Fox (9) | 341.5 | 9.30% | |||
Paramount (11) | 289.1 | 7.80% | |||
Relativity (5) | 163.4 | 4.40% | |||
Weinstein Co. (7) | 80.1 | 2.20% | |||
Open Road (3) | 71.8 | 1.90% | |||
CBS (2) | 62.7 | 1.70% | |||
Fox Searchlight (5) | 47.3 | 1.30% | |||
Summit (4) | 47.1 | 1.30% | |||
Focus (3) | 22 | 0.60% | |||
Sony Classics (11) | 19.9 | 0.50% | |||
Other * (125) | 83 | 2.30% | |||
3693.6 | 100.00% | ||||
* none greater than 0.04% | |||||
Top Limited Releases (Jan. 1 – May 3, 2012) | * | ||||
Title | Distributor | Gross | |||
Salmon Fishing in the Yemen | CBS | 7,958,993 | |||
Friends with Kids | Roadside Attractions | 7,169,237 | |||
A Separation | Sony Classics | 7,004,867 | |||
Casa de mi Padre | Lions Gate | 5,818,994 | |||
A Dangerous Method * | Sony Class/eOne | 4,214,361 | |||
Jeff, Who Lives at Home | Par | 4,163,675 | |||
Pina * | IFC/Metropole | 4,032,938 | |||
The Raid: Redemption | Sony Class/Alliance | 3,968,771 | |||
Goon | Alliance/Magnolia | 3,927,111 | |||
Born to Be Wild * | WB | 3,436,374 | |||
Albert Nobbs | Roadside/eOne | 3,011,204 | |||
Monsieur Lazhar * | Seville/Music Box | 2,702,162 | |||
Bully | Weinstein Co. | 2,366,877 | |||
Carnage * | Sony Classics | 2,236,171 | |||
Shame * | Searchlight/Alliance | 2,119,795 | |||
Agneepath | Eros | 1,990,856 | |||
Hubble 3D * | Imax | 1,938,857 | |||
Jiro Dreams of Sushi | Magnolia | 1,895,177 | |||
We Need to Talk About Kevin | Oscilloscope/eOne | 1,718,504 | |||
2012 Oscar Nominated Shorts | Magnolia | 1,702,416 | |||
* does not include 2011 box office |
Gabbar singh is going to crack new south indian film records… congrats to G.S.crew