By Ray Pride Pride@moviecitynews.com

Twentieth Century Fox Home Entertainment Elevates Marketing Executives for Global Alignment

Posted Monday, October 15th, 2012 - Comments Off on Twentieth Century Fox Home Entertainment Elevates Marketing Executives for Global Alignment
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Vincent Marcais Promoted to EVP, Worldwide Brand Marketing

James Finn Promoted to SVP, Worldwide Communications, Media and Partnerships

LOS ANGELES, October 15, 2012 – Twentieth Century Fox Home Entertainment announced today a realignment of the division’s marketing management under President and Chief Marketing Officer of Worldwide Marketing Mary Daily to promote further growth, creativity and integration of strategic initiatives across all current and emerging platforms worldwide.

Effective immediately, Vincent Marcais has been promoted to the role of Executive Vice President, Worldwide Brand Marketing. Marcais previously served as Senior Vice President of International Marketing.

James Finn has been promoted to the newly created position of Senior Vice President, Worldwide Communications, Media and Partnerships. Finn will expand his domestic responsibilities to include international publicity and corporate communications, while taking on oversight of Media and Marketing Partnerships and Promotions for the division.

Marcais and Finn will both report to Daily. Under her leadership, they will oversee all campaigns for Fox film and television programing, as well as all third party distribution partners.

“Vincent and James set success as a goal and then overachieve in whatever they do, from shaping and delivering disruptive campaigns across an expanding set of media platforms to effectively positioning our titles with consumers as the best in home entertainment experiences,’’ Daily said. “In their new positions, the resonance of their great work, spirit of collaboration and unbridled enthusiasm for addressing new challenges in this dynamic marketplace will extend across the global group.’’

A long-standing Fox executive, Marcais oversaw the division’s strategic marketing initiatives in all major territories outside North America since 2009. Marcais has also played a key role in helping transform the organization from a pure physical distribution company into a business that delivers its filmed content across all media platforms.

Marcais formerly served as Senior Vice President of International Brand Marketing when he relocated to Los Angeles in 2006. Prior to that, Marcais was based in London where he served as Fox’s Vice President of Marketing for the European home entertainment operation.

Since 2009, Finn has managed communications for new technology advancements, including the recently launched Digital HD™, Blu-ray, 3D in the home, UltraViolet and VOD (video-on-demand).  He has also overseen the implementation of more than 200 home entertainment releases a year, and has been involved with some of the most successful TV and film home entertainment releases in recent history, including AVATAR, 24, ALVIN AND THE CHIPMUNKS, FAMILY GUY, GLEE, MODERN FAMILY, RIO, SONS OF ANARCHY, STAR WARS SAGA, THE SIMPSONS and X-MEN: FIRST CLASS.

Finn’s career at Fox spans nearly 12 years.  Prior to joining the home entertainment division, he was based in New York at Fox Searchlight Pictures where he held the position as Vice President of National Publicity. He shepherded campaigns for some of the studio’s most successful and acclaimed films, including SLUMDOG MILLIONAIRE, which earned ten Oscar® nominations and eight wins, including Best Picture; Best Picture nominees JUNO and LITTLE MISS SUNSHINE, as well as 28 DAYS LATER, NAPOLEON DYNAMITE, ONCE, THANK YOU FOR SMOKING, and THE NAMESAKE.  Prior to Searchlight, Finn was a publicist at Twentieth Century Fox, where he worked on many successful theatrical campaigns including CAST AWAY, ICE AGE, MINORITY REPORT and MOULIN ROUGE!

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales, and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc, Digital Copy, Video On Demand and Digital HD™. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

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