By Leonard Klady Klady@moviecitynews.com
The Weekend Report
Fast & Furious 6 was dominant in second gear as it sped away to an estimated $34.5 million. That propelled a couple of newcomers to a tight race for second place with the unexpected winner the offbeat caper tale Now You See Me prestidigitating a gross of $27.9 million. A disappointing step behind with $27.2 million was the futuristic survival lesson After Earth.
In the niches, Indian imports bounced back from recent doldrums with the Hindi Yeh Jawaani Hai Deewani cracking the top 10 with $1.5 million from 162 playdates and Telugu Iddarammayilatho grossing $218,000 from 63 engagements. Mormon historical saga Ephraim’s Rescue was off to a solid start with a $132,000 in 22 journeys.
Results for exclusive preems were generally positive with several rising to outstanding status. The historic drama Hanna Arendt rose above banality with $28,700 on a solo essay while coming-of-age tale The Kings of Summer bowed to 72,900 from four screens. A jot better was eco-thriller The East with $74,700, also in a quartet of jams.
Overall revenues for the frame generated more than $165 million for a 37% decline from last weekend’s three-day slice of the Memorial holiday. It was nonetheless a 14% hike from 2012 when the opening session of Snow White and the Huntsman speared $56.2 million and the second weekend of Men in Black 3 added $28.1 million to the larder.
Industry tracking had predicted a close race between F&F 6 and After Earth with the latter expected to debut with more than $35 million. The box office shortfall of the latter has generated considerable hand-scratching. Some have cited ineffective marketing while others say tweeters rose in full force Friday night with warnings that the film wasn’t “a Will Smith vehicle” but a showcase for Karate Kid Jaden Smith.
One pundit suggested that the film would have been better served if promoted as a family movie. Studio exit demos identified the audience as 51% male and 60% aged 25-years and older.
Conversely, Now You See Me far exceeded expectations that generally ranged from $20-$22 million. It attracted a 51% female crowd and a surprisingly strong younger turnout with 52% of viewers aged 30 and younger.
Domestic box office crossed the $4 billion threshold on Friday which sets the current year’s pace 8% behind 2012’s momentum. With (the ever reliable) punditry predicting a softish summer it’s not exactly good news but not quite time to pass around the collection plate.
Weekend (estimates) May 31 – June 2, 2013 | |||||
Title | Distributor | Gross (average) | % change * | Theaters | Cume |
Fast & Furious 6 | Uni | 34.5 (9,360) | -65% | 3686 | 170.3 |
Now You See Me | Lionsgate | 27.9 (9,530 | NEW | 2925 | 27.9 |
After Earth | Sony | 27.2 (8,000) | NEW | 3401 | 27.2 |
Star Trek Into Darkness | Par | 16.3 (4,550) | -56% | 3585 | 181.1 |
Epic | Fox | 16.2 (4,160) | -52% | 3894 | 65 |
The Hangover Part III | WB | 15.8 (4,420) | -62% | 3565 | 87.9 |
Iron Man 3 | BV | 8.1 (2,800) | -58% | 2895 | 384.8 |
The Great Gatsby | WB | 6.3 (2,380) | -54% | 2635 | 128.3 |
Yeh Jawaani Hai Deewani | Eros | 1.5 (9,070) | NEW | 162 | 1.5 |
Mud | Roadside | 1.2 (2,010) | -40% | 581 | 16.8 |
The Croods | Fox | .62 (1,220) | -49% | 506 | 180.5 |
Frances Ha | IFC | .52 (3,910) | -6% | 133 | 1.5 |
42 | WB | .51 (1,020) | -59% | 501 | 92.3 |
Before Midnight | Sony Classics | .42 (13,540) | 70% | 31 | 0.8 |
Oz The Great and Powerful | BV | .39 (1,180) | -11% | 330 | 233 |
Oblivion | Uni | .39 (1,080) | -56% | 357 | 88.1 |
G.I. Joe: Retaliation | Par | .26 (910) | -29% | 286 | 121.6 |
Iddarammayilatho | Blue Sky | .22 (3,460) | NEW | 63 | 0.31 |
What Maisie Knew | Millennium | .20 (1,990) | 42% | 101 | 0.54 |
Escape from Planet Earth | Weinstein Co. | .19 (690) | -27% | 268 | 56.3 |
Love is All You Need | Sony Classics | .16 (2,300) | -25% | 71 | 0.7 |
Identity Thief | Uni | .14 (760) | -32% | 187 | 134.5 |
Pain & Gain | Par | .14 (670) | -78% | 207 | 49 |
Weekend Total ($500,000+ Films) | $156.65 | ||||
% Change (Last Year) | 14% | ||||
% Change (Last Week) | -37% | ||||
Also debuting/expanding | |||||
Kon-Tiki | Weinstein Co. | .13 (1,740) | -21% | 74 | 0.8 |
Ephraim’s Rescue | Excel | .13 (6,000) | 22 | 0.13 | |
The Iceman | Millennium | .12 (990) | -67% | 123 | 1.7 |
Stories We Tell | Roadside | .12 (3,100) | -6% | 39 | 0.48 |
Renoir | IDP/Metropole | 88,800 (1,610) | -40% | 55 | 1.9 |
The East | Searchlight | 74,700 (18,570) | 4 | 0.07 | |
The Kings of Summer | CBS | 72,900 (18,220) | 4 | 0.07 | |
Fill the Void | Sony Classics | 46,400 (7,730) | -22% | 6 | 0.15 |
Hannah Arendt | Zeitgeist | 28,700 (28,700) | 1 | 0.03 | |
Un Plan parfait | Seville | 27,600 (1,530) | 18 | 0.03 | |
Shadow Dancer | Magnolia | 9,780 (4,890) | 2 | 0.01 | |
The History of Future Folk | Variance | 5,800 (5,800) | 1 | 0.01 | |
I Do | Gravitas | 4,800 (960) | 5 | 0.01 | |
Nostalgia (reissue) | Kino | 4,460 (4,460) | 1 | 0.01 | |
Old Stock | eOne | 3,250 (3,250) | 1 | 0.01 | |
The Wall | Music Box | 2,050 (2,050) | 1 | 0.01 | |
Domestic Market Share (Jan. 1 – May 30, 2013) | |||||
Distributor (releases) | Box Office (millions) | Market Share | |||
Buena Vista (7) | 685.7 | 17.00% | |||
Universal (8) | 576.7 | 14.30% | |||
Warner Bros. (13) | 552.9 | 13.80% | |||
Paramount (11) | 459.8 | 11.40% | |||
20th Century Fox (8) | 397.8 | 9.90% | |||
Weinstein Co. (11) | 324.6 | 8.10% | |||
Lionsgate (15) | 269.5 | 6.70% | |||
Sony (6) | 211.8 | 5.30% | |||
FilmDistrict (5) | 118.9 | 3.00% | |||
Relativity (3) | 105.9 | 2.60% | |||
Open Road (4) | 93.9 | 2.30% | |||
Focus (5) | 53.1 | 1.30% | |||
eOne/Alliance (13) | 23.1 | 0.60% | |||
Sony Classics (7) | 19.5 | 0.50% | |||
Roadside Attractions (3) | 19.1 | 0.50% | |||
Other * (141) | 108.7 | 2.70% | |||
4021 | 100% | ||||
* none greater than 0.45% | |||||
Top Domestic Grossers (Jan. 1 – May 30, 2013) | |||||
Title | Distributor | Box Office | |||
Iron Man 3 | BV | 376,745,285 | |||
Oz the Great and Powerful | BV | 232,613,195 | |||
The Croods | Fox | 179,923,061 | |||
Star Trek Into Darkness | Par | 164,756,486 | |||
Fast & Furious 6 | Uni | 135,839,525 | |||
Identity Thief | Uni | 134,326,175 | |||
The Great Gatsby | WB | 121,990,892 | |||
G.I. Joe: Retaliation | Par | 121,311,762 | |||
Silver Linings Playbook * | Weinstein Co. | 103,621,792 | |||
Olympus Has Fallen | Film District/VVS | 97,776,672 | |||
Zero Dark Thirty * | Sony/Alliance | 94,325,704 | |||
Django Unchained * | Weinstein Co. | 94,199,823 | |||
42 | WB | 91,819,454 | |||
Oblivion | Uni | 87,672,965 | |||
Les Miserables * | Uni | 75,915,297 | |||
The Hobbit: An Unexpected Journey * | WB | 74,456,964 | |||
The Hangover Part III | WB | 72,155,654 | |||
Mama | Uni/eOne | 71,833,055 | |||
Safe Haven | Relativity | 71,349,120 | |||
A Good Day to Die Hard | Fox | 67,349,198 | |||
* does not include 2012 box office | |||||