By Ray Pride Pride@moviecitynews.com

LINKED IN LAUNCHED FIRST EVERY MOVIE PROMOTION FOR UPCOMING RELEASE LEE DANIELS’ THE BUTLER

Posted Wednesday, July 31st, 2013 - Comments Off on LINKED IN LAUNCHED FIRST EVERY MOVIE PROMOTION FOR UPCOMING RELEASE LEE DANIELS’ THE BUTLER
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LINKED IN LAUNCHED FIRST EVERY MOVIE PROMOTION FOR UPCOMING RELEASE LEE DANIELS’ THE BUTLER

“PATH TO SUCCESS” PROMOTION WILL UTILIZE API APP PROGRAM TO GIVE MOVIEGOERS CHANCE TO WIN DREAM CAREER EXPERIENCE

UntitledNew York, NY – July XX, 2013 – The Weinstein Company (TWC) and LinkedIn, the world’s largest professional network, announced today that they are joining forces for a promotion in celebration of the upcoming film, LEE DANIELS’ THE BUTLER. This marks the first time the massive career social network has promoted a film to its users EVER.  The contest, called “Path to Success” will offer three lucky professionals a chance to enjoy a dream career experience in New York City. The dream team will consist of a top recruiter, an executive, and a renowned career coach.  Users can enter to win using a LinkedIn API, where they will be able to visualize their own career timeline, as well as the career path of LEE DANIELS’ THE BUTLER inspiration Cecil Gaines. Users may increase their chances to win by sending thanks to those who have helped them in their career journey.

The collaboration between the two companies is the first marketing partnership between a major movie studio and LinkedIn promoting a motion picture through a Custom API Solution. The creative use of LinkedIn data for promotional purposes is the first of its kind within the entertainment vertical. LinkedIn currently boasts 225 million members in over 200 countries and territories around the globe.

LEE DANIELS’ THE BUTLER, which TWC is releasing theatrically on August 16th, tells the story of fictional White House butler Cecil Gaines (Forest Whitaker), who serves during seven presidential administrations between 1957 and 1986. The film is inspired by Wil Haygood’s 2008 Washington Post article “A Butler Well Served by This Election” which chronicled the real life of former White House butler Eugene Allen.

ABOUT THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes.  TWC releases took home eight 2012 Academy Awards®, the most wins in the studio’s history. The tally included Best Picture for Michel Hazanavicius’s THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay’s UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper’s THE KING’S SPEECH.

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; 1408; I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON’T KNOW HOW SHE DOES IT; SARAH’S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; W.E.; CORIOLANUS; UNDEFEATED; THE ARTIST; BULLY; THE INTOUCHABLES; LAWLESS; KILLING THEM SOFTLY; THE MASTER; SILVER LININGS PLAYBOOK; DJANGO UNCHAINED; QUARTET; ESCAPE FROM PLANET EARTH; DARK SKIES; THE SAPPHIRES; SCARY MOVIE 5; and KON-TIKI. Currently in release are UNFINISHED SONG and FRUITVALE STATION. Upcoming releases include THE BUTLER, THE GRANDMASTER and SALINGER.

TWC is active in television production, led by former Miramax Films President of Production Meryl Poster. TWC is the studio behind such hit television series as the Emmy® nominated and Peabody Award winning reality series PROJECT RUNWAY and its spin-off series PROJECT RUNWAY ALL STARS and PROJECT ACCESSORY; the VH1 reality series MOB WIVES and its spin-off series MOB WIVES CHICAGO and BIG ANG; and the critically acclaimed scripted HBO comedy/crime series THE NO. 1 LADIES’ DETECTIVE AGENCY which also received a Peabody Award. The company is in production on the upcoming TLC series WELCOME TO MYRTLE MANOR, the A&E series RODEO QUEENS, and the Lifetime reality competition show SUPERMARKET SUPERSTAR hosted by Stacy Keibler.  Among TWC’s other projects in development for television are the martial-arts epic MARCO POLO for Starz, an untitled private eye procedural for FX, and THE NANNY DIARIES developed by ABC with a pilot by Amy Sherman Palladino.

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It shows how out of it I was in trying to be in it, acknowledging that I was out of it to myself, and then thinking, “Okay, how do I stop being out of it? Well, I get some legitimate illogical narrative ideas” — some novel, you know?

So I decided on three writers that I might be able to option their material and get some producer, or myself as producer, and then get some writer to do a screenplay on it, and maybe make a movie.

And so the three projects were “Do Androids Dream of Electric Sheep,” “Naked Lunch” and a collection of Bukowski. Which, in 1975, forget it — I mean, that was nuts. Hollywood would not touch any of that, but I was looking for something commercial, and I thought that all of these things were coming.

There would be no Blade Runner if there was no Ray Bradbury. I couldn’t find Philip K. Dick. His agent didn’t even know where he was. And so I gave up.

I was walking down the street and I ran into Bradbury — he directed a play that I was going to do as an actor, so we know each other, but he yelled “hi” — and I’d forgot who he was.

So at my girlfriend Barbara Hershey’s urging — I was with her at that moment — she said, “Talk to him! That guy really wants to talk to you,” and I said “No, fuck him,” and keep walking.

But then I did, and then I realized who it was, and I thought, “Wait, he’s in that realm, maybe he knows Philip K. Dick.” I said, “You know a guy named—” “Yeah, sure — you want his phone number?”

My friend paid my rent for a year while I wrote, because it turned out we couldn’t get a writer. My friends kept on me about, well, if you can’t get a writer, then you write.”
~ Hampton Fancher

“That was the most disappointing thing to me in how this thing was played. Is that I’m on the phone with you now, after all that’s been said, and the fundamental distinction between what James is dealing with in these other cases is not actually brought to the fore. The fundamental difference is that James Franco didn’t seek to use his position to have sex with anyone. There’s not a case of that. He wasn’t using his position or status to try to solicit a sexual favor from anyone. If he had — if that were what the accusation involved — the show would not have gone on. We would have folded up shop and we would have not completed the show. Because then it would have been the same as Harvey Weinstein, or Les Moonves, or any of these cases that are fundamental to this new paradigm. Did you not notice that? Why did you not notice that? Is that not something notable to say, journalistically? Because nobody could find the voice to say it. I’m not just being rhetorical. Why is it that you and the other critics, none of you could find the voice to say, “You know, it’s not this, it’s that”? Because — let me go on and speak further to this. If you go back to the L.A. Times piece, that’s what it lacked. That’s what they were not able to deliver. The one example in the five that involved an issue of a sexual act was between James and a woman he was dating, who he was not working with. There was no professional dynamic in any capacity.

~ David Simon