By Ray Pride Pride@moviecitynews.com
WEINSTEIN COMPANY AND SIMON & SCHUSTER ANNOUNCE UNCOVER THE MYSTERY BUT DON’T SPOIL THE SECRETS’ CAMPAIGN
New York, NY – August 21, 2013 – The Weinstein Company (TWC) announced today their “Uncover The Mystery But Don’t Spoil The Secrets” campaign in support of the upcoming documentary release, director Shane Salerno’s SALINGER. The film, which began production over nine years ago, contains an unprecedented amount of unseen footage, photographs, and biographical information on the notoriously reclusive Catcher in the Rye author. Salerno and David Shields have additionally co-authored a book on Salinger’s life, also called Salinger.
“Back in 1993, when Miramax released THE CRYING GAME, we asked journalists and moviegoers not to reveal the film’s secret to their friends,” commented TWC Co-Chairman Harvey Weinstein. “With SALINGER we have a similar situation – the joy of this documentary is discovering information that, until now, has been kept under wraps for decades. I stand with Shane Salerno and Simon & Schuster’s Jonathan Karp in urging audiences and critics alike to let others satisfy their own curiosity about the film and book. ”
Noted Jonathan Karp, President and Publisher at Simon & Schuster: “There are two kinds of people in the world – blabbermouths and confidants,” added Jonathan Karp, President and Publisher of Simon & Schuster. “We ask readers and moviegoers to be our confidants. It’s been said that there are no secrets anymore, but SALINGER is revelatory, and we hope people will have the opportunity to experience jolts of surprise directly from the works, rather than a smartphone or a tablet.”
SALINGER lands in theaters September 6, and Simon & Schuster will publish Salerno and Shields’ book on September 3.