By Leonard Klady Klady@moviecitynews.com
The Weekend Report
X-Men: Apocalypse led the field for the Memorial holiday frame with an estimated $64.8 million (all figures represent first three days of extended weekend). Session’s other national debut, Alice Through the Looking Glass, took second with $27.9 million.
Niche and exclusive newcomers were moribund, although there were significant expansions for Love & Friendship, The Lobster and Maggie’s Plan.
Revenues spiked to better than $165 million and a 20% improvement from the prior weekend. It was a more modest 5% upturn from 2015 when the launch of San Andreas led with $43.5 million.
The tenth mutation of the X-Men provided brought back much of the talent from earlier outings as well as fans. Industry tracking had anticipated a debut in the low-to-mid $60 million range. X-X opened a week earlier in 76 foreign climes to $101 million and this weekend added a couple of territories and an estimated additional $55 million. On the domestic side, X-Men: Apocalypse had a 62% male audience with 55% of viewers aged 25-years and older.
Despite the success of 2010’s Alice in Wonderland, there wasn’t much to find down the Lewis Carroll rabbithole. That hesitance trickled down to the public, although tracking had suggested a significantly higher debut in the area of $35 million for Alice Through the Looking Glass. There was also a distant chill heard in mainstream reviews. The film opened day-and-date in 43 international territories to about $65 million including a potent $27 million bow in China. Disney global box office passed $4 billion during the weekend.
On the domestic front, Alice had an audience that skewed female by 57%. Studio exit demos identified viewers as 32% family with 46% aged between 17-34 years old. About 41% opted to see the film in 3-D.
Getting a two-week jump on its domestic release, Duncan Jones’ gamer translation Warcraft launched in 20 international venues to an impressive $31 million. Russia accounted for about $10 million with Germany adding $6 million and France $4.5 million.
| Title | Distributor | Gross (average) | % change * | Theaters | Cume |
| X-Men: Apocalypse | Fox | 64.8 (15,610) | NEW | 4150 | 64.8 |
| Alice Through the Looking Glass | BV | 27.9 (7,420) | NEW | 3763 | 27.9 |
| The Angry Birds Movie | Sony | 18.8 (4,770) | -51% | 3932 | 66.4 |
| Captain America: Civil War | BV | 15.2 (4,470) | -54% | 3395 | 372.6 |
| Neighbors 2: Sorority Rising | Uni | 9.1 (2,660) | -58% | 3416 | 38.3 |
| The Jungle Book | BV | 6.9 (2,750) | -37% | 2523 | 338.4 |
| The Nice Guys | WB | 6.4 (2,240) | -43% | 2865 | 21.8 |
| Money Monster | Sony | 4.2 (1,830) | -40% | 2315 | 33.9 |
| Love & Friendship | Roadside | 2.4 (4,850) | 327% | 493 | 3.4 |
| Zootopia | BV | .83 (1,450) | -51% | 572 | 335.9 |
| The Darkness | High Top | .75 (740) | -67% | 1004 | 9.9 |
| The Lobster | A24 | .71 (6,140) | 83% | 116 | 1.6 |
| The Meddler | Sony Classics | .51 (1,220) | -34% | 420 | 3 |
| Batman v. Superman | WB | .49 (1,360) | 57% | 361 | 329.3 |
| The Man Who Knew Infinity | IFC | .44 (1,540) | -11% | 288 | 2.3 |
| A Bigger Splash | Searchlight | .41 (1,080) | 24% | 378 | 1.3 |
| Huntsman: Winter’s War | Uni | .32 (850) | -74% | 374 | 47.4 |
| Kung Fu Panda 3 | Fox | .25 (1,320) | 14% | 192 | 143.1 |
| Barbershop: The Next Cut | WB | .23 (860) | -73% | 265 | 53.3 |
| Mother’s Day | Open Road | .22 (660) | -81% | 335 | 32.1 |
| Mirales from Heaven | Sony | .21 (1,080) | -36% | 193 | 61 |
| Ratchet & Clank | Focus | .19 (1,170) | -7% | 159 | 8.8 |
| The Boss | Uni | .18 (790) | -72% | 231 | 62.6 |
| Weiner | IFC | .16 (5,960) | 91% | 27 | 0.29 |
| Weekend Total ($500,000+ Films) | $159.00 | ||||
| % Change (Last Year) | 5% | ||||
| % Change (Last Week) | 20% | ||||
| Also debuting/expanding | |||||
| Sing Street | Weinstein | .12 (670) | -66% | 175 | 2.8 |
| Maggie’s Plan | Sony Classics | .10 (6,870) | 64% | 19 | 0.19 |
| Idhu Namma Aalu | Chimbu | 42,500 (1,210) | 35 | 0.04 | |
| Saadey CM Saab | Viva | 37,000 (1,280) | 29 | 0.04 | |
| Demain | L’Atelier | 30,600 (2,350) | 13 | 0.03 | |
| The Idol | Adopt | 19,200 (1,120) | 17 | 0.02 | |
| Holy Hell | CNN | 8,300 (1,660) | 5 | 0.01 | |
| Last Man Club | Cactus | 7,400 (740) | 10 | 0.01 | |
| Chevalier | Strand | 5,300 (1,770) | 3 | 0.01 | |
| Praktan | Eros | 5,200 (730) | 7 | 0.01 | |
| Presenting Princess Shaw | Magnolia | 4,600 (1,530) | 3 | 0.01 | |
| The Ones Below | Magnolia | 4,400 (1,430) | 3 | 0.01 | |
| Domestic Market Share (January 1 – May 26, 2016) | |||||
| Distributor (releases) | Box Office | Market Share | |||
| Buena Vista (8) | 1352.1 | 31.30% | |||
| 20th Century Fox (11) | 778.9 | 18.00% | |||
| Warner Bros. (11) | 493.7 | 11.40% | |||
| Universal (9) | 359.6 | 8.30% | |||
| Paramount (8) | 316.2 | 7.30% | |||
| Sony (13) | 253.4 | 5.90% | |||
| Lionsgate (12) | 206.3 | 4.80% | |||
| Focus (7) | 132.2 | 3.00% | |||
| Open Road (4) | 68.8 | 1.60% | |||
| Weinstein (7) | 54.2 | 1.30% | |||
| STX (3) | 42.4 | 1.00% | |||
| A24 (5) | 36.7 | 0.85% | |||
| Sony Classics (7) | 19.1 | 0.45% | |||
| Bleecker Street (3) | 17.8 | 0.40% | |||
| Searchlight (4) | 17.8 | 0.40% | |||
| Other (166) * | 170.8 | 4.00% | |||
| 4320 | 100% | ||||
| * none greater than 0.35% | |||||
