By Ray Pride

STX Entertainment To Co-Produce Short Content

[PR] STX Entertainment (“STX”), a global media company, announced that it has entered into an agreement with The Young Astronauts (“TYA”), a Toronto-based interactive media production company, to co-produce and co-develop original short-form content for music and celebrity talent and brands. The initiative will expand STX’s content production capabilities across digital, social and mobile platforms, providing an even more comprehensive offering to artists and brands who want to engage with fans across channels and geographies. TYA creates a wide range of short-form, digital and video content for stars, online influencers and corporations, including Ariana Grande, Bruno Mars, Drake, Republic Records, Live Nation, Red Bull and Nike, among dozens of others.
TYA co-founders Nev Todorovic and Tyler Savery will work with STX and provide its full range of resources and production capabilities to enable some of the world’s biggest artists, celebrities and brands to create talent-driven content across multiple platforms and formats, including apps, websites, streaming platforms and social media. With STX’s rapidly growing global storytelling and distribution platform across film, television and digital operations, clients will be able to tap into the full range of media to expand the reach of their content and enhance how it connects with audiences.
“STX is committed to providing a one-stop shop for talented storytellers and artists to work with us across all media, whether it be through film, television, innovative online content or even virtual reality. Enlisting The Young Astronauts is a powerful way we can collaborate with music and celebrity talent and brands to find the platform that best serves their voice and engages with their fans across digital, mobile and social,” said Sophie Watts, President of STX Entertainment. “The Young Astronauts has proven especially adept at reaching young media consumers, and Nev and Tyler have been chased by some of the biggest companies in the world: from Hollywood to Wall Street to Madison Avenue. We are enormously proud to be working with them.”
The new initiative will accelerate the expansion of STX’s capabilities across a portfolio of highly engaging products and services, ranging from dynamic web sites and viral videos to app development and design, music video production, social media management of the most prominent digital influencers and short-form content. TYA has successfully created and managed content for a diverse set of clients across all media platforms, to maximize audience engagement and exposure. Content developed and produced by TYA was streamed more than 10 billion times in 2015 across all media channels, and the company currently represents some of the most renowned online personalities including Anwar Jibawi, Marcus Johns, Jeff Wittek and Christian Delgrosso, who together have over 30 million followers across YouTube, Instagram, Twitter and other social channels.
TYA, founded in 2010, will establish a significant presence at STX’s corporate headquarters in Burbank while continuing to operate in Toronto.
“STX Entertainment and The Young Astronauts both share a true understanding of global media and how to unlock significant opportunities in the changing media landscape,” said TYA co-founders Nev Todorovic and Tyler Savery. “We look forward to adding our own capabilities to their platform and expanding the scope of our work across all traditional and interactive formats, so together, we can give stars, brands and storytellers the best opportunities to make their mark across a diverse set of platforms, in new and disruptive ways. We couldn’t be more thrilled to be a part of this unique initiative with STX, a company whose vision encompasses everything we know to be the future of entertainment.”
STX Entertainment is a fully integrated, diversified, global media company designed from inception to unlock value from the 21st century’s changed media landscape. STX specializes in the development, production, marketing and distribution of talent-driven films, television, and digital media content, with a unique ability to maximize the impact of content across worldwide, multiplatform distribution channels, including unparalleled global capabilities and direct passage into the China market.
STX Entertainment is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the growth division of leading global private investment firm TPG, which has $70 billion of capital under management. The Company’s Board of Directors includes prominent leaders in global finance and entertainment, including Frank Biondi, former President and CEO of Viacom, Inc. and former Chairman and CEO of Universal Studios; Tony Vinciquerra, former Chairman and CEO of Fox Networks Group; Gigi Pritzker, CEO of Madison Wells Media; David Bonderman, founding partner of TPG; John Zhao, CEO of Hony Capital; and Dominic Ng, Chairman of East West Bank, among others.
In addition to TPG Growth, other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others.
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Founded in 2010, The Young Astronauts (“TYA”) is an Interactive Media Production Company, a creative collective of artists based in Toronto and Los Angeles, working across TV, film, digital and social. Best known for their wide range of short-form, digital and video content for stars, online influencers and corporations, including Ariana Grande, Bruno Mars, Drake, Republic Records, Live Nation, Red Bull and Nike, among dozens of others. They represent online personalities who together have over 30 million followers across YouTube, Instagram, Twitter and other social channels. And in 2015 alone, TYA content garnered more than 10 billion views across all platforms. The Young Astronauts truly blend art and science to create interactive experiences that elevate talent and brands while shifting culture.
For more information, please visit
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