By MCN Editor editor@moviecitynews.com
STX On The Launch of DESIERTO
Desierto was acquired for approximately $1.5 million and the studio’s exposure on the title is minimal. Key cities where the film launched included Los Angeles, New York, Austin, Miami, Dallas, El Paso, Houston, San Antonio, San Diego, Phoenix and SF, among others.
STX chose theater locations that appeal to cinephiles and fans of the thriller genre, along with theaters where audiences respond to quality Spanish-language films like Desierto, which is Mexico’s official entry for Best Foreign Language Film for this year’s Academy Awards. The studio will look at expansion opportunities in the coming weeks.
In an election year when the topics of illegal immigration and border security are such a heated part of the national debate and discussion, this film has resonated strongly with audiences, critics, pundits and cultural observers – it is not just a heart-pounding and suspenseful thriller, but a truly thought provoking cinematic experience. The film stars Gael García Bernal (The Motorcycle Diaries, Y Tu Mamá También) and Jeffrey Dean Morgan (Watchmen).
STX Entertainment’s Motion Picture Group acquired North American rights to the movie out of the Toronto Film Festival in 2015 because of the outstanding opportunity to work with the Cuaróns, who are among the most talented filmmakers in the industry.
From Jonás Cuarón and Alfonso Cuarón, the acclaimed filmmakers of “Gravity,” Desierto is a thriller that is set in the very spot that has been a flash point for discussion in this year’s Presidential election: The U.S.-Mexico border. In the film, what begins as a hopeful journey to seek a better life becomes a harrowing and primal fight for survival when a deranged, rifle-toting vigilante chases a group of unarmed men and women through the treacherous border. In the harsh, unforgiving desert terrain, the odds are stacked firmly against them as they continuously discover there’s nowhere to hide from the unrelenting, merciless killer.
Among the national talk show appearances promoting the film, Gael appeared on THE LATE SHOW WITH STEPHEN COLBERT and did a hilarious comedy sketch on Donald Trump’s “Border Wall” policy. The Mexican release of the film (which STX was not involved with) included marketing and a trailer that used Donald Trump’s inflammatory speech about Mexico in which he called for a border wall to separate the two countries.