20 Weeks Archive for November, 2006
20 Weeks – The Season That Couldn't Shoot Straight
This was the year when everyone was ready to cash in. A number of major Traditional Media outlets decided to ramp up their awards season efforts, chasing fading print ad dollars. Websites added new areas of “coverage” to their content, seeking awards ads. And studios almost all seemed ready to jump into the fray, ambitious and hopeful as we entered a new season.
And now, with 90% of the season to be defined, Oscar included, in the next two weeks of endless awards and nominations, there is the sense out there that, yawn, it’s all beyond boring.
We have been seeing all the same old reporting about how things are the same… but they haven’t been. More than half of today’s frontrunners were released in October or earlier. Does that change the reality of various strategies? No. But watch next year’s reporting reflect this year and not next year when next year rolls around.
The rest & the charts…
20 Weeks To Dreamgirls
Dreamgirls landed in Beverly Hills (and across the country) last night
84 Comments »20 Weeks To Oscar – Isn't It Romantic?
“Finally, Clint Eastwood was ready to lower the boom and let everyone have their ecstatic release. Come on, Clint
13 Comments »16 Weeks To Oscar
The Rules: Episode One
There are all kinds of rules that really do have significance in the Oscar season. None of them are made of stone.
Each of us must bring our own experience and circumstance to the table when navigating the waters. Salty old sailors die at sea sometimes, so they don’t have all the answers. But give me experience over a “scientific” argument any day. Arrrrrr…
The Column
The Charts