The Weekend Report

The Dark Knight Rises continued to ascend as the clear movie going favorite with an estimated $62.4 million gross in its second weekend. The current session featured two new national releases that bowed to so-so results. The comedic security romp The Watch opened third in the ratings with an estimated $12.8 million and a pas behind Step-Up Revolution bowed to a box office of $11.7 million.

The Weekend Report

“The Dark Knight Rises” debuted this weekend to a reported $160.9 million. Industry pundits had predicted that the final chapter in this incarnation of Batman would open to between $180-$190 million.

But then the tragedy occurred in Aurora, Colorado at a Thursday midnight screening.

The Weekend Report: July 15, 2012

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

The Weekend Report, July 1, 2012

The pundits anticipated that audience hearts would once again be in the Highlands and Brave would be atop weekend box office.

They were wrong.