The Weekend Report Archive for August, 2012
The Weekend Report
The Expendables 2 coined an estimated $13.3 million to once again take top spot on the weekend movie going chart. The trio of new national releases didn’t get much more than a toe-hold on audience interest. Premium Rush carried on the tradition of 1986’s Quicksilver as it peddled into eighth with $6.3 million despite allegations of doping while Hit and Run skidded on the rail with $5.7 million. The horror entry The Apparition had a semblance of $2.9 million.
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“The Expendables” opens to 28… or half the average age of the cast. “Paranorman” opened about 18% off “Coraline.” And “Sparkle” at $12 million looks like a break-even proposition for Sony.
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“The Bourne Legacy” provided a re-boot to the spy franchise that grossed an estimated $40.2 million and led weekend box office sales. Another newcomer, “The Campaign,” mixed politics and extreme comedy for a $27.4 million tally that slotted in second in the charts. The third national freshman, “Hope Springs,” was two notches back with $15.3 million.
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“The Dark Knight Rises” scored a hat trick at the top of the box office charts with a weekend estimate of $36.2 million. New national releases took place and show positions. The re-imagined “Total Recall” bowed to $25.9 million and “Diary of a Wimpy Kid: Dog Days” opened with $14.6 million. In the niches there wasn’t much love for Bollywood newcomer “Jism 2.”
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