The Weekend Report Archive for December, 2012
The Weekend Report (3-Day)
The Hobbit: An Unexpected Journey nudged ahead of some fierce competition to retain the top spot on the weekend charts with an estimated $32.9 million. The Christmas day behemoths followed close behind with Django Unchained grossing $30.5 million and the screen adaptation of Les Misérables scoring with $28 million. The frame’s other wide release, Parental Guidance, ranked fourth with $14.8 million to win the seasonal comedy honors by default. Other newcomers included Matt Damon-starring Promised Land with an okay $190,000 at 25 venues and a disappointing $14,200 at five sites for Peter Jackson’s production of West of Memphis.
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The Hobbit: An Unexpected Journey staved off a torrent of new product to easily retain top spot in the marketplace with an estimated $36.6 million. Its closest competition came from the Tom Cruise actioner Jack Reacher and the mid-life comedy This is 40 that debuted respectively with $15.5 million and $12.1 million. Two other national releases opened to listless results.
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Critical indifference to The Hobbit failed to blunt fan enthusiasm that began with early Thursday screenings generating $13 million. Overall the film rang up screen averages of more than $20,000 with its 326 Imax and 461 48 f.p.s. excursions performing at a more ramped up level. The film accounted for about 60% of all weekend sales and the Tolkien adaptation itself roughly split viewers with 49% opting for stereoscopic engagements. The audience itself skewed 57% male with 58% of the crowd aged 25 years-older and advanced.
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With strong Saturday showings, Skyfall took a definitive lead for the weekend, followed by Rise of The Guardians, The Twilight Saga: Breaking Dawn – Part 2, Lincoln, and Life of Pi. The overall weekend is estimated to be up 10% from last year.
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Holdovers rule the roost, beginning with Twilight, Skyfall and Lincoln. The waning days of 2012 will be stuffed with a slew of award contenders vying to take the spotlight away from the likes of Argo, Lincoln and Silver Linings Playbook. Additionally the late year entries suggest strong appeal across the quadrants with an eclectic mix that includes Les Miserables, Django Unchained and Guilt Trip. Light the Yule log and bring on the egg nog.
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