The Weekend Report Archive for August, 2014
The Weekend Report

Traditionally one of the industry’s slowest sessions, the Labor Day weekend provided the usual summer’s end blahs with two new genre pics. The horror yarn As Above/So Below opened in fourth spot with an estimated $.8.3 million (all figures represent the 3-day portion of the weekend) and the spy thriller The November Man was a jot behind at $7.6 million.
The frames top grosser were Guardians of the Galaxy and Teenage Mutant Ninja Turtles with respectively $16.3 million and $11.7 million.
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Guardians of the Galaxy rocketed back to the top of the movie going hart with an estimated $17.7 million, fending off a trio of foes. Of the freshmen, only the YA adaptation of If I Stay demonstrated any real commercial strength with a third place entry of $16.4 million. The combo of football and “inspiration” tallied $8.8 million for When the Game Stands Tall and mostly firing blanks, Sin City: A Dame to Kill For, plugged $6.3 million.
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A trio of new releases couldn’t unseat last weekend’s top titles, resulting in Teenage Mutant Ninja Turtles and Guardians of the Galaxy leading the session with estimated respective box office of $27.9 million and $24.6 million. Newcomers lined up right behind with Let’s Be Cops grossing $17.6 million, The Expendables 3 with $16.1 and YA adaptation The Giver trailing at $12.7 million.
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Ever try to put a stake through a turtle’s heart? Just when you thought the franchise had gone moribund Teenage Mutant Ninja Turtles stunned with an estimated $65.1 million debut that led session moviegoing. Three other films opened nationally to varying results including predictable returns of $17.8 million for the tornado commandos of Into the Storm, a soupçon better than expected $11.2 million for The Hundred-Foot Journey and a franchise-killing $6.2 million for Step Up: All In
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Add a franchise to the list. Guardians of the Galaxy swept up roughly half of weekend box office biz with a commanding estimated $93.2 million debut. That left the other national newcomer Get On Up working hard to secure third position with $14.1 million. Among exclusive bows there was encouraging initial response for the dark Irish walk along the Via Doloroso, Calvary, with $71,600 from four confessionals. The frame also featured noteworthy expansions for Boyhood and Magic in the Moonlight.
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