The Weekend Report Archive for December, 2014
The Weekend Report
No big changes from Friday… or Thursday. Unbroken remains about a million ahead of Into The Woods , both headed to $100m+. The Hobbittstill on top by more than 30%. The Imitation Game showing its commercial legitimacy. The Interview averages an estimated $5,800 per screen on 331 after all the noise, suggesting that VOD day-‘n-‘date remains cannibalistic.
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The final installment The Hobbit: The Battle of the Five Armies not unexpectedly led weekend viewing with an estimated $55.9 million. Two other new releases slugged it out for the bridesmaid slot with Night at the Museum: The Secret of the Tomb slight ahead of the re-imagined contemporary urban Annie with $16.9 million to $16.1 million respectively. Session box office chimed in just shy of $140 million and an upward bump of 64% from the immediate prior weekend. It was nonetheless 5% behind the 2013 frame was the second weekend of The Hobbit: The Desolation of Smaug edged out Anchorman 2 with, respectively $31.5 million to $26.2 million.
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Exodus: Gods and Kings swept into the marketplace with an estimated $24.5 million to lead weekend movie ticket sales. The session’s other national newcomer was raw romantic comedy Top Five that bowed to $7.1 million. The exclusive bow of Inherent Vice generated a potent $336,000 box office from five pads and modest expansions for The Imitation Game and Wild maintained both pictures’ commercial momentum.
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Exodus will “win” the weekend easily, but right there in between December releases with hope of Christian audience interest The Chronicles of Narnia: The Voyage of the Dawn Treader and The Golden Compass, both of which were considered flops at the time. This does not preclude word-of-mouth from arriving for Exodus. But the launch leaves much to be desire. Likewise, Top Five, which has every indication of getting very, very strong word-of-mouth started slow, even on just 979 screens. Paramount clearly saw this problem coming in tracking and slowed the roll (out) to build the chatter on the film. They will know whether that paid off by next weekend .Inherent Vice lands on five pads with a per-screen that should inhale about $80k for the weekend.
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The Hunger Games: Mockingjay – Part 1 made the hat trick as it topped session moviegoing with an estimated $21.7 million. In what’s been traditionally one of the slowest weekends on the calendar. Distribution propped up the self-fulfilling prophecy by largely avoiding new product apart from low-budget horror adventure The Pyramid that grossed only $1.3 million. On the bright side, limited launch of Wild opened to a sturdy $622,000 from 21 screens and The Imitation Game continued to post strong numbers with the addition of four engagements. The significant expansion of The Homesman also generated OK results.
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