Friday Box Office Estimates Archive for September, 2012
Friday Estimates
Sony takes the two top spots with an animated film about a guy who never dies and his daughter and the hotel they own and a live action thriller about a guy who is supposed to kill himself and a kid and a mom and the house in the cornfield. Two other new entries, focused on female audiences, open to considerably less box office, though the singing hotties nearly doubled up on the shouting mommies.
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Jennifer Lawrence, Jake Gyllenhaal, Clint Eastwood, Amy Adams and Chair lead the box office in a heavy weekend of new titles. The other newbie cracking the Top Ten is Dredd, though it is a bit disappointing at $2.2m on Friday. The Master goes semi-wide (783 screens) and the per-screen plummets from $48k to $1800 per-screen for the day. This weekend’s muscular exclusive release is The Perks of Being A Wallflower with just over $21k per-screen on 4 on Friday.
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About 5,000 people saw The Master on Friday on each of its five 70mm screens. That’s a lot of full or sold-out shows. Can the cult expand? Meanwhile, in studio world, the Resident Evil franchise is back again, still opening to over $8m on Friday, still likely to crack $40m domestic, and chasing the stunning up-shift in international business for the most recent incarnation (2010), which did $236 million overseas. If it does half of that, Sony will still be downright giddy.
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The big indies are showing the majors how it’s done this weekend, with Lionsgate doing what it does best, releasing a horror movie and the Weinsteins releasing Oscar bait. These two films should do about the same business as the three new releases in this slot last year. Still, the weekend is missing what it had last Labor Day weekend, a strong holdover like The Help.
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