Friday Box Office Estimates Archive for February, 2013
Friday Estimates
Snitch won the Friday, but will lose the weekend war to Identity Thief. The other new wide release, Dark Skies, is okay for The Weinsteins… not very good in the real world.
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Four new releases… and only one satisfactory opening weekend, it seems. Die Five may win the weekend, but come up well short of reasonable expectations. Escape From Planet Earth will do okay by Weinstein Animation standards, but it will need some long legs to clear $50m domestic. Beautiful Creatures is a big-studio shot at the Twilight crowd that missed in spite of a ton of advertising. And Safe Haven, starring TV-level talent, will be Relativity’s #2 or #3 biggest opening ever.
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Universal’s “Giant Heads Of Comedy” ad campaign for the not-well-reviewed Identity Thief worked like gangbusters, likely heading to the biggest opening of 2013 so far. Also opening, Soderbergh’s last pre-retirement theatrical release, Side Effects to a touch over $7 million. And Top Gun IMAX has an icy launch.
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The top of the chart remains a horror show, this time with a comic edge. Warm Bodies, Hansel, Gretel, and Mama take the #2 and #4 spots, with the still-growing Silver Linings Playbook stepping up into the #3 slot. SLP also passes Zero Dark Thirty, both in daily gross and overall domestic gross. Meanwhile, Lincoln passes $170m today, Django Unchained $150m tomorrow, and Les Misérables $140m today.
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