Friday Box Office Estimates Archive for March, 2013
Friday Estimates
G.I. Joe conquers the top spot with similar firepower to the first film. Tyler Perry has his second-best non-Madea opening. And The Host finds an audience about 1/6 the size of opening day for the first Twilight.
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The Croods, DreamWorks Animation’s first release under Fox, gets off to an okay start, just slightly above such animation releases as Fox’s Rio and just behind their own Megamind. Will this one find legs or will journos throw eggs? Olympus Has Fallen, in 2nd place, is easily FilmDistrict’s best opening ever. Admission didn’t get in. And Spring Breakers expands to 1,100 screens and gets almost the same per-screen results as The Master‘s expansion (though TM was on 350 fewer screens).
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Oz held pretty well, though hardly great or powerful. No matter how hard WB tried, audiences are rejecting the wizards of The Incredible Burt Wonderstone, coming in third behind Halle Berry as a 911 operator in The Call.
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It’s Oz by a country mile. With a likely strong Saturday bump for the family-oriented film, $80m and change seems a likely outcome. Third-best March opening in history. And still, the movie will look to international box office to see profit. Even if it gets to $250 million domestic (which is not assured), that will only cover marketing costs for Disney. The film will need about $550m worldwide + post-theatrical markets to meet profit. Reporting on Dead Man Down‘s opening is redundant with that title. Decent opening for Emperor and in-person appearances by Nick Offerman power Somebody Up There Like Me to a strong showing on a single Chicago screen.
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$14.1 million is a pretty good opening Friday. Unfortunately, it took three new films combined to hit that figure, led by Jack the Giant Writedown.
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