Friday Box Office Estimates Archive for September, 2013
Friday Estimates
Cloudy With A Chance Of Meatballs 2 opens about 12% better than the first of the fledgling series, but the key number for the film, with kids back to school, will be Saturday’s. Meanwhile, the two sex romp comedies—one from New Jersey and one traveling from Los Angeles— romanced the same estimated opening number… which suggests that Don Jon will likely do slightly better over the weekend run. But it also suggests that both films probably would have been better off not opening against one another, even if all answers to opening weekend are not black-and-white.
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Jackman & Gyllenhaal & WB classic thriller marketing lead to a solid opening for Prisoners. How big the movie ends up being will depend on how much audiences enjoy the creamy metaphoric filling once they’ve bitten in and word-of-mouth begins.
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