Friday Box Office Estimates Archive for October, 2013
Friday Box Office Estimates
“Bad Grandpa killed the Gravity star… Bad Grandpa killed the Gravity star…” Sing it! No real surprise here. The Jackass brand is golden in late September and October, the last Jackass film opening to $50 million in 2010. This “Jackass presents” film will not be that big, but it will probably be the second highest opener amongst all of their releases. Fox couldn’t get the Mexican drug cartel pirates to excite people like Somali pirates and saw this relatively weak opening coming a mile away.
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Gravity continues to (bad pun) above the pack, as the remake of Carrie will likely end the weekend about $10m behind the Clooney’s unlikely sequel to Up In The Air, Up In The Lack of Air. (Or is it Ms. Bullock’s unlikely sequel to Speed? Too bad Dennis Hopper wasn’t around to voice flight command.) The Fifth Estate goes down in flames. Escape Plan needs to go back to the drawing board.
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Gravity continues to hold down the lead, as Tom Hanks and Paul Greengrass’ Captain Phillips line up for what could arguably be the best October opening for a drama since The Departed and Training Day.
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Gravity opens so well that we will avoid any pun describing its numbers (for now). Word of mouth is mighty and it could well be the rare film not driven by children that gets a big Saturday bump. The record for October openings is $52.6 million. Getting crushed under the weight of the big October opening is the horribly titled Runner Runner (a term known to poker players, but not the mainstream audiences that need to show up to drive business for a mainstream movie). The film could well have a nearly identical opening weekend to the first Koppelman/Levien-written feature, Rounders (circa 1998).
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