Friday Box Office Estimates Archive for January, 2014
Friday Box Office Estimates
Universal continues to sit on top of the chart with 2 genre hits while I, Frankenstein is the only newcomer, not being chased out of town with pitchforks and torches, but not exactly getting the key to the city either. The “Oscar bump” remains soft, with Hustle and Wolf getting the best of it and August: Osage County continuing its mediocre run.
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Lone Survivor burst onto the box office scene with what could end up being the biggest January opening ever, depending on how it holds over the weekend. Universal backed away from Oscar ambitions for the film a while ago and set focus on a more traditional audience and it’s paying dividends. Survivor opened about 50% better than last February’s SEAL-focused hit, Act of Valor, which grossed $70m domestically. In the Oscar wars, Wolf and Hustle continue to run neck-‘n’-neck daily, though Hustle remains over $20m ahead in cume after getting a week’s head start. August: Osage County finally goes wide, without much pop.
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In the final weekend of the holiday, pretty good holds from last Friday overall and the addition of a new title from the Paranormal Activity franchise.
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