Friday Box Office Estimates Archive for June, 2014

Friday Box Office Estimates

Transformers: Age of Extinction is the biggest opening day launch of 2014 so far, but not by a lot. Godzilla opened to $38.4 million on Friday and ended up with just $93.3 million for that weekend. The best opening of the year is still Captain America: The Winter Soldier, with $95 million. So while the assumption was be that Transformers would be the first $100m opener of the year, it is unclear at this time. High-profile openers Begin Again and Snowpiercer are only on 5 and 8 screens, respectively, and will have decent weekends as limited releases. Maleficent continues to be the best mainstream holder of the summer, driven by a lack of any other titles for girls.

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Friday Box Office Estimates

A strong opening for Think Like A Man 2, although a nearly identical opening to Think Like A Man, in spite of being a sequel and, according to the studio, seeing a doubling of fan engagement with social media from the first film. Another reminder that one of the hottest trends in marketing right now, social media, is still a lot more bark than bite. No awareness is bad… but engagement does not necessarily mean additional tickets sold. Also thrown into the gaping jaws of pre-Transformers summer, the long-gestating film adaptation of Jersey Boys, brought to the screen in living monotone by Clint Eastwood. Around this, a lot of nice holds in the Top Ten, particularly Maleficent, which if you look at the Top Ten, is the only real choice in the market for pre-teen girls, with Dragon 2 showing a rugged lean to pre-teen boys.

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Friday Box Office Estimates

22 Jump Street gets the, uh, jump on How to Train Your Dragon 2… though the Saturday results will determine how the two openings ultimately compare.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4