Friday Box Office Estimates Archive for June, 2014
Friday Box Office Estimates
Transformers: Age of Extinction is the biggest opening day launch of 2014 so far, but not by a lot. Godzilla opened to $38.4 million on Friday and ended up with just $93.3 million for that weekend. The best opening of the year is still Captain America: The Winter Soldier, with $95 million. So while the assumption was be that Transformers would be the first $100m opener of the year, it is unclear at this time. High-profile openers Begin Again and Snowpiercer are only on 5 and 8 screens, respectively, and will have decent weekends as limited releases. Maleficent continues to be the best mainstream holder of the summer, driven by a lack of any other titles for girls.
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A strong opening for Think Like A Man 2, although a nearly identical opening to Think Like A Man, in spite of being a sequel and, according to the studio, seeing a doubling of fan engagement with social media from the first film. Another reminder that one of the hottest trends in marketing right now, social media, is still a lot more bark than bite. No awareness is bad… but engagement does not necessarily mean additional tickets sold. Also thrown into the gaping jaws of pre-Transformers summer, the long-gestating film adaptation of Jersey Boys, brought to the screen in living monotone by Clint Eastwood. Around this, a lot of nice holds in the Top Ten, particularly Maleficent, which if you look at the Top Ten, is the only real choice in the market for pre-teen girls, with Dragon 2 showing a rugged lean to pre-teen boys.
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22 Jump Street gets the, uh, jump on How to Train Your Dragon 2… though the Saturday results will determine how the two openings ultimately compare.
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