Friday Box Office Estimates Archive for July, 2014
Friday Box Office Estimates
The power of Scarlett Johansson’s brain on drugs outdoes The Rock’s muscles. And FreeStyle Entertainment takes out a Michael Douglas/Diane Keaton without telling anybody, while Woody #45 opens modestly.
Read the full article »Friday Box Office Estimates
The Purge: Anarchy leads on Friday, but it’s down about 23% from opening day of the first high-concept, low-budget thriller. If it continues on this trajectory, it will gross about $26m for the weekend and still be very profitable. But don’t look elsewhere or you may think that ending the weekend as the #2 film is some sort of tragedy. Also opening, Sex Tape, which looks like Cameron Diaz’s weakest comedy opening since 2005/2006. The film is, literally, in the mid-summer Friends With Benefits slot… a film that also underperformed in spite of some hot talent. And Planes 2 opens softer than Planes, which was basically an up-converted direct-to-DVD spin-off of Cars. Of course, given that this is a film for young kids, it could still end up with a $20m weekend and a gross not too dissimilar to the first release, given the paucity of kids’ films in the market.
Read the full article »Friday Box Office Estimates
The Apes come out swinging, though on the second tier of summer hit openings. Transformers, which is still the biggest opening day of 2014, will become the quickest film to $200 million today, although Cap 2 was holding better in its third weekend. And Boyhoodopens very strong on just 5 screens, projecting to over $50k per, which would make it the biggest exclusive opening of the year after The Grand Budapest Hotel.
Read the full article »
