Friday Box Office Estimates Archive for August, 2014
Friday Box Office Estimates

Guardians of the Galaxy, now the top domestic grosser for the summer, returns to the top of the box office chart in one of the weakest movie weekends of the year. And the newcomers assure that status will remain with two sub-$9m 3-day openings. On the indie side, Cantinflas will crack the Top Ten for the weekend with around $6k per-screen on 382 screens.
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The weekend winner will be Girls Gone Weepy entry If I Stay, Chloe Moretz’s 2nd film as a big-head poster lead. Opening day is 5% ahead of Carrie. Meanwhile, things are rough for The Weinsteins, as When the Game Stands Tall, a last drop of the pre-Rothman Tri-Star miscellaneous releasing arm, out opens Sin City 2, which is 78% off the first film on opening day.
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We are in the dregs of summer as the movies open that look, smell, and feel like franchises, but are either on the decline or were never meant to ascend. The Expendables 3 is falling off twice as fast from the sequel as the sequel did off the original. Let’s Be Cops, despite real-world events, looks like a money-maker in spite of what reads as a weak start. And audiences have given up on the YA wannabe, The Giver. Meanwhile, Guardians passes $200m on the way to top domestic gross of the summer (still likely under $300m) and the turtle who are mutant and ninja have the expected second Friday drop and will pass $100m today.
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A big Friday for the Teenage Mutant Ninja Turtles. How strong will Saturday hold? Also, a decent drop for Guardians… the best of this summer for the $90m+ openers. And three other new entries open wide and get a kick in the teeth, the biggest of which is the effects actioner Into The Storm, which won’t manage $20 million for the weekend. The Hundred Foot Journey may survive the overly aggressive release… if it is still in theaters in a couple weeks when its audience tends to turn up. And Step Up is stepping down as a franchise.
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Guardians of the Galaxy opens strong. James Brown works about half as hard as Jackie Robinson. Calvary charges into the top-ten indie opening.
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